Brand Innovators LLC
Brand Innovators LLC
Brad Berens is a digital strategist, consultant, editor, writer, critic, public speaker and thinker – mostly about media (new and old), culture (high and low), marketing (traditional and interactive) and the impact that what audiences watch has on who they are. He is a principal at Big Digital Idea Consulting and a Senior Research Fellow at the USC Annenberg Center for the Digital Future. Before joining USC Brad enjoyed a long tenure as the Global Chief Content Officer for ad:tech, the iMedia Summits, the CMO Executive Summits and the MLX Event series. Prior to joining iMedia, Brad held an editorial position at the ISP firm Earthlink. He is a bona fide Shakespeare scholar and stage historian. Brad has a Ph.D. in English from U.C. Berkeley and spent years as a teacher and academian, giving talks about Shakespeare all over the world. Follow him @BradBerens.
Jennifer Barckley is deeply passionately about nurturing human and environmental health without sacrificing beauty, aesthetics and modern-day living. She is the founder of a brand consultancy, Organic Girly, focused on building and implementing brand strategies and content for “sustainable” fashion and beauty brands. She currently serves as Director, Brand Communications & Values for The Body Shop (Americas). She freelances as an eco-fashion writer for ecosalon.com, ecouterre.com and her own blog organicgirly.com, covering sustainable designers and events. Previously, she was Editor-in-Chief for Weleda North America, where she built and developed several strategic divisions, including Communications, Consumer Marketing, Public Relations, Social Media and Website Management.
Follow her @OR_GANIC
Sonny is a full-stack marketer with experience in growth ops, product management, design, and business and customer development. He has managed growth at every stage from launch to Series B. After leading marketing first for his MTV award winning band, then at Shoeboxed, and later at Voxy, he founded High Concept Ventures, a growth and customer development consultancy for tech companies. He runs a labor of love ecommerce project on the side at VinylLoop.com and teaches various marketing courses at General Assembly. Follow him @SonnyByrd
As Director of Mobile Apps for American Airlines, Philip Easter has racked up significant accomplishments, including making American the first airline to have a mobile app on all platforms and eReaders, notching 10 million downloads. He and his team are currently focusing on internet-based apps using BLE beacons (iBeacon), the next wave in presence-triggered travel apps. Philip has a rich background in startups, having previously been CTO and co-founder of AirMe, which raised $2 million in private funding and also created the photo-sharing app photowall.com (Instagram before Instagram). Earlier in his career, Philip was a Product Manager at Peak Consulting, and a Platform Architect at IBM. Follow him @peaseter.
Andrew Eis is a Senior Brand Manager at Reckitt Benckiser, with 5 years of experience building brands in the Household Cleaning and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business. Follow him @TheEisman
William Espey, Chipotle’s Brand Voice Lead, started with the company 15 years ago when they had fewer than 20 locations, and has seen the company grow to more than 1600 restaurants and counting in the U.S. and abroad. For the first decade of his tenure he was the sole internal creative resource, responsible for concept, copy, and design. The brand voice that he generated wasn’t the result of a calculated corporate strategy, but developed organically as William’s personal expression of Chipotle’s unique values and culture. Today he ensures that Chipotle’s original personality remains consistent across all aspects of the brand, from traditional advertising to the wildly innovative and successful unbranded content Chipotle now creates. Follow him @v0ce
Lauren Fleischer is Associate Brand Manager, Sour Patch Kids and Swedish Fish at Mondelēz International. She is currently serving as Entrepreneur in Residence of Prankstr, a start-up born out of Mondelēz International’s Mobile Futures initiative. Prankstr allows users to prank their friends and share the experience through social networks. Pranks are merely the first genre for the start-up, which aims to reinvent digital storytelling tools for individuals. She received her MBA from the Wharton school at the University of Pennsylvania. Follow her Follow her @PrankstrLF
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on @BrandonGutman.
Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers the best brand advertising experiences across its major media mobile and tablet properties. Through Harry’s media relationships, Kargo’s technology has been woven into the fabric of major media mobile sites and apps including CBS, NBC, ABC, Univision, Warner Bros, and almost half of all the major magazines. Kargo has been recognized with numerous awards including a Mobi and OMMA for creativity in mobile advertising as well as being named a Red Herring Top 100 and an AlwaysOn OnMedia and OnMobile Top 100 winner.
Gregory Kennedy is Vice President, Marketing at TapSense. He has over a decade of experience in digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile events including Business Insider’s Social Commerce Summit, Mobile Monday Silicon Valley, iOS Dev Camp, and Vodafone Developer Day London. Prior to TapSense, Gregory was the Director of Global Marketing for InMobi, the largest independent mobile ad network. Born in New York City, Gregory started his career with bleeding edge Silicon Alley firm Oven Digital, where he pioneered the use of Flash rich media and was the recipient of two Gold Pencils. Follow him @Gregory_Kennedy
As the Senior Vice President of Product at Rakuten MediaForge, Danny is passionate about developing products that create real and measureable value. Danny brings more than 10 years of experience in the display ad industry to the Rakuten MediaForge team and his robust history on the client, publisher and agency side give him a level of insight that is unique in this market. Prior to joining Rakuten MediaForge, Danny led Ebay’s Powerseller Account Management team through a complete overhaul of their membership level program. His previous work at Yahoo! was instrumental in building out monetization solutions for data providers on the Right Media Exchange. He was also responsible for setting the product strategy for Yahoo’s agency customers across North and South America.
Victor Lee leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands, including Transformers, Monopoly, My Little Pony, Nerf, Play Doh and Playskool. He drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, Victor was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment. Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College. Follow him @vlee
Scott Lux has experience in various aspects of ecommerce, digital strategy, marketing, and analytics from both the brand side and agency perspective. Scott began his digital career in Seattle leading Product Development for Washington Mutual’s Online Banking. From there he moved to the Global Digital Agency Possible. While at Possible, he led digital strategy for Faconnable, Entertainment Weekly, Motorola, and REI. After five years with the agency, he moved back to the brand side leading ecommerce and digital strategy for Kiehls, AmEx, and Morgans Hotel Group. He is currently VP of Online and Multi Channel Strategy for Diesel USA. Follow him @ScottyDLux
Scott Marcus is Senior Brand Manager, belVita Breakfast Biscuit at Modelez International. A brand-builder, business manager and team leader with 15 years of marketing/communications experience on both the agency and client sides, Scott has endeavored on behalf of brands in the $75 million to $1 billion in revenues range. His experience spans global partnership, integrated communications, portfolio strategy and people development. Prior to assuming his current position with Mondelez International in 2012 he was a Senior Brand Manager at Kraft Foods overseeing Planters Nuts. He began working at Kraft in 2004, following a position at Adobe.
As Millennial Media’s VP of Sales, Ali Merlino helps brands navigate and succeed in the ever-growing mobile advertising market. With over 6 years of experience at Millennial Media, the largest independent mobile advertising platform, Ali works closely with advertising partners to educate and consult on how to leverage mobile solutions to meet their business objectives. Ali has helped execute campaigns ranging from driving foot traffic into retail locations to driving downloads to mobile apps with great success. Prior to joining Millennial Media, Ali spent 8 years at Thomson Reuters and Advertising.com where she was responsible for helping Fortune 500 brands enter the digital landscape with positive results. Ali lives in NYC with her husband, and has never played Candy Crush.
Andrew is Mobile Product Manager at United Airlines, managing their iOS, Android, Blackberry and Windows Phone apps. Prior to working for United, Andrew was worked at Red Hat in Online Strategy and at Cap Gemini Ernst & Young as a Project Manager. Andrew received his BS in Computer Information Systems from the Indiana University Kelley School of Business and a MBA in Product Management and Entrepreneurship from University of North Carolina’s Kenan-Flager Business School. Follow him @drewmiller1
Daniel Rosenberg is a founding partner of Piro where he leverages his experience as a studio executive, writer and producer of major motion pictures and television with his strategic storytelling work for major brands to create branded and original entertainment distributed through mainstream media outlets. Recent projects include the comedy series “Farmed and Dangerous” with Chipotle airing on Hulu in 2014. Piro also recently produced “Odd Mom Out” for Bravo. Follow him @PiroVision.
Michael Rotella is a strategic marketer and digital media enthusiast. Driven by an entrepreneurial spirit, passion for innovation and curiosity for all things web, he is charged with keeping Citi ahead of evolutionary industry standards. With a keen customer point-of-view – grounded in due diligence, Michael positions the company across all consumer touchpoints, curating Citi vistas externally and across the organization. Part evangelist, part influencer, he appreciates data but admits to having “a high tolerance for ambiguity” when circumstances demand it. Michael began his career at Nassau Asset Management and MetLife Financial Services. Follow him @mikepetes
In addition to is role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. Follow him @TedRubin
Innovative and performance-driven are apt descriptions for Shivika Sinha, Manager of E-commerce and Marketing for high-fashion website INTERMIX. Global citizen, digital marketer, dancer, dreamer and arts enthusiast also appropriate when applied to Shivika, who joined INTERMIX in December 2013, after two-and-a-half years at Oscar de la Renta. Prior to that she was a Senior Strategy Consultant at Epsilon. She began her career as an Integrated Marketing Communications Specialist at Snaphawk. Follow her @shivikasinha.
Arlie Sisson is responsible for the mobile native app strategy at Starwood Resorts and Hotels. She joined Starwood from a mobile start up, where she led and launched 32 applications across 5 mobile platforms. She made the decision to leap over to the digital/emerging platforms world with the launch of the iPhone and has been building branded experiences ever since. Arlie’s passion for the ever-changing mobile landscape allows her to advance Starwood’s mobile offering through native applications whether that’s a phone, tablet, wallet offering or maybe even someday wearable tech. Follow her @arliej
Josh Sitzer is VP of Marketing & Sales for Sprint’s mobile media subsidiary, Pinsight Media+. He has responsibility for meeting top line revenue objectives and telling the Pinsight brand story. Previously he led marketing for OneLouder Apps–a mobile apps and advertising company that was acquired by Sprint in 2013. There he established TweetCaster as the #1 mobile Twitter app, with over 25 million downloads. Josh received a BA from Wesleyan University and an MBA from Cornell University’s Johnson Graduate School of Management. Follow him @joshagogo.
Bringing more than ten years of experience in the mobile industry, Jonathan Stephen leads the Mobile & Emerging Technologies group at JetBlue Airways with the responsibility of driving JetBlue’s overall mobile strategy. Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he directed the various working committees of the organization and lead the MMA’s strategic initiatives across the various regions. His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry. Jonathan was also recently named as one of the “2012 Top 40 under 40” Innovative Brand Marketers by Brand Innovators. Follow him @MrJonStephen
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
As Vice President Customer Connections Marketing, Michael oversees Digital Commerce, Loyalty/ Customer Relationship Marketing (CRM), and Corporate Social Responsibility for JetBlue. Michael’s main responsibility in this capacity is to deepen the relationship with JetBlue customers. Michael will celebrate his 7th year anniversary with JetBlue this summer, formerly serving as Director of E-Commerce. In 2011 he led the launch of the new jetblue.com, mobile.jetblue.com, and JetBlue’s first mobile applications. Previously, Michael held marketing roles with 1-800-Flowers.com where he spent eight years leading various parts of the business with a focus on customer acquisition via digital marketing and partnerships. Follow him @mstromer
Josh Walsh founded AdTheorent in late 2011, with partners Anthony Iacovone and Dogan Aksoy, as the first RTB platform for the mobile ecosystem. Today, Josh leads sales strategy and support and plays a key role in product definition and development. Josh started his career at Search Marketing start-up Catalyst Online, workinig on the Procter and Gamble account. Josh subsequently worked at Media Contacts, where he focused on the technology that powers DSP, SSP, and RTB systems, and also studied these platform’s ideation from search models. Josh graduated from UMass Amherst’s Isenberg School of Management with a bachelor’s degree in Marketing and Information Technologies studies.