Brand Innovators LLC
Brand Innovators LLC
Kevin Canty is Kargo’s Vice President of East Coast Sales. Kevin built Kargo’s direct advertising sales business from inception to over 25 national brands, while driving the advertising creative and ad innovation for the company. Since joining Kargo in 2009, Kevin has recruited and developed one of the strongest mobile sales forces in the market by fostering fresh talent as well as recruiting veteran digital and mobile sellers. Kevin is native to Vermont and holds a Bachelor of Science in Finance from Roger Williams Gabelli School of Business.
Michele Fino is the SVP of Sales and Branded Entertainment at the Collective Digital Studio (CDS). With over 11 Billion views and 51 MM Subscribers on YouTube, CDS specializes in building strong properties online. Michele Fino creates original digital branded content and media solutions for advertisers and implements her deep experience in creating successful brand integrations to grow the studio’s portfolio of media and content integration offerings tied to its major franchises like Freddie W and Epic Meal Time. Formerly, Michele was the VP of Branded Entertainment, NA for FremantleMedia Enterprises where she was responsible for sponsorship activities for franchises such as American Idol and The X Factor.
Christopher Gonzalez is the Director of Mobile Product Management at Gilt, where he oversees the strategy, concept and execution of 13 mobile products across multiple platforms. Under his leadership, Christopher has launched redesigns of the company’s award-winning mobile apps for iPhone and iPad, as well as major updates to its Android app, mobile website, Gilt Japan app and Gilt City app. He also oversaw the rollout of international shipping across all mobile channels, a customizable push notification platform, and an innovative app for Gilt Taste utilizing hand-motion technology for navigation. Prior to joining Gilt, he served as the Director of Product Management, Mobile Applications for Condé Nast Digital, where he spearheaded mobile app development and brought more than 15 successful products to market.
PJ Gurumohan co-founded GENWI in 2010 because he passionately believed emerging mobile technology could help publishers more effectively reach “generation wireless” – the growing number of people accessing information and content from wireless devices. He is responsible for the company’s overall strategy and operations. Prior to founding Genwi, PJ held various technology leadership roles at Togetherville, IBM, and US Airways. PJ earned a Masters of Electrical Engineering and a PhD in Electrical Engineering and Computer Science from Arizona State University. He has authored two patents and five journal articles.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Rob Hyatt is part of AT&Ts Connected Car team — a key growth initiative for AT&T. Rob is currently responsible for Business Development for both Automotive Manufacturers and the Application Developer community. Rob’s experience in the Wireless Industry is extensive and including the launch and management of a variety of innovative solutions. This includes product management of text messaging at the time of rapid adoption of the service and the launch of location services such a turn by turn navigation and family locator services. Rob was responsible for the launch of the first carrier App store in the US and well as the launch and management of AT&T’s music store, music apps and mobile TV services.
Rosemarie is a Senior Manager within the Digital and Integrated Media Solutions team at PepsiCo. She is responsible for the development and implementation of integrated marketing communications strategies across the Pepsi Trademark — with the goal of best connecting Pepsi with consumers. Most recently she led Media and Integrations for the GRAMMY’s, VMA’s and NFL initiatives. Prior to Pepsico, Rosemarie was a Group Director at OMD where she worked in the Digital and Strategic Planning groups across a variety of businesses. Most notably she helped launch Gatorade’s G Series with an award winning Media Plan of the Year recognition from Media Week. Rosemarie has a Bachelor of Science degree from Providence College and holds nearly 12 years of media experience.
In 2010, Jason joined Gilt Groupe, a shopping website that provides members with insider access to today’s top designer labels at up to 60% off retail. Leading the online, social and mobile marketing efforts of an online business has allowed Jason to develop a full complement of digital skills, from advertising to online marketing and customer acquisition. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all U.S. eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post IPO.
Ed Kaczmarek is Director of Innovation and Emerging Technology at Mondelēz International, where he led development of its award-winning iPhone application, the iFood Assistant. iFood Assistant won an Edison Award for Innovation in 2010. Ed also co-lead the creation of iPad application, Big Fork Little Fork. He continues to lead innovation through both mobile and digital.Ed has driven innovation digitally and traditionally during his tenure at Cadbury/Dr. Pepper, VNU, DoubleClick and Draft Worldwide. Ed published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board.
Robin Kamen is Senior Director, Global Digital Strategy at Pfizer, responsible for enterprise-level digital strategy and partnership development. Prior to Pfizer, she was Head of Digital Strategy and Channels at Citi Cards. While at green products maker Seventh Generation, she became one of the first marketers to launch a brand page on Facebook, then grew it to more than 1 million likes. She has also launched numerous brand and ecommerce sites, and believes that every company can act like a media company (as long as the ROI is positive.)
As Co-founder and CPO of Celtra, Matevz Klanjsek sets the overall product strategy and is responsible for product design, development and marketing. With 15 years of digital advertising experience, he spearheads Celtra’s product innovation, having conceived and introduced to the market innovative new ad products, such as Rich Media Post for Facebook and a new generation of ad formats for Angry Birds.
David Kiley has been an award winning journalist covering the auto industry for more than two decades, writing for AOL Autos, BusinessWeek, USA Today and Automobile, Adweek and CNN. He is the author of two books: Getting The Bugs Out: The Rise …, Fall and Comeback of Volkswagen in America (John Wiley & Sons 2001), and Driven: Inside BMW, The Most Admired Car Company in the World (John Wiley, 2004). He has been a frequent analyst on CNN, CNBC, MSNBC, NPR and PBS, commenting on the auto industry. Kiley is also recipient of the Ken Purdy Award, given to one journalist annually by the International Motor Press Association, for excellence in auto industry journalism. Kiley lives in Ann Arbor, MI.
Dave Knox is CMO for Rockfish Interactive. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List. As Brand Manager for Global Branded Entertainment, Dave led the strategy for new business models in venture investment, digital media and original content. Previously, Dave served as P&G’s Corporate Marketing Brand Manager for Digital Business Strategy, responsible for driving digital innovation and capability across P&G’s 300+ brands worldwide. Dave’s team made the strategic choices on which digital brand building skills and innovations would be areas of focus for P&G’s brands. Author of the industry leading blog, HardKnoxLife.com, Dave was named to the iMedia 25 Class of 2010, by AdAge as “1 of 25 Media People You Should Follow on Twitter” and Media Industry News as a “2010 Social Media Superstar.” Follow him @daveknox.
Named President of Digital for Clear Channel Media + Entertainment in October 2011, Brian Lakamp oversees the company’s digital strategy, which includes iHeartRadio and local stations’ branded Internet properties. Prior to joining the Clear Channel team, Brian served as Executive Vice President of Digital at Premiere Radio Networks, where he ran digital strategy for Clear Channel’s nationally syndicated shows. In 2007, he co-founded Fluxe, a digital media startup focused on online music. Prior to that, Lakamp served as Senior Vice President of Digital Policy at Sony Pictures Entertainment. Earlier in his career, Brian was the practice director of the U.S. Media and Entertainment operations at Viant Inc., an internet consulting firm where he developed MovieLink, the video industry’s first digital distribution platform.
As Executive VP Strategic Partnerships Michele Laven oversees iHeartRadio distribution and is charged with creating compelling unified marketing campaigns across all of Clear Channel’s consumer platforms. Prior to her current role Michele was VP, Integrated Media, Clear Channel Los Angeles, in which capacity she was responsible for advertising programs that connect on-air, online, mobile, and on-location marketing solutions for advertisers. Earlier in her career she was President and Chief Operating Officer of New Times Media (currently Village Voice Media), where she was responsible for the operations of New Times Media’s collection of independent newspapers, as well as the company’s national advertising sales firm, the Ruxton Group.
Chuck Martin is a New York Times business best-selling author, CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column. Martin has been a leading pioneer in the digital interactive marketplace for more than a decade. Chuck’s new book, Mobile Influence: The New Power Of The Consumer, illustrates the impact mobile is going to have and the future of the market. The Third Screen: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business during the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.
Hailing from the UK, Liam McCarten is leading the digital agenda for RB US business across social, digital, mobile, content and technology. He is focused on delivering business transformation and the maturity of digital within RB. Liam is leading the strategic development and implementation of partnerships with the likes of Facebook and Google among other companies across media, technology and creativity. He previously lead the major shift in digital emphasis within the UK business – delivering exceptional in market results to quickly propel RB to a major player in the UK digital landscape. Liam McCarten holds a BA in Economics from Loughborough University, England. Follow him @ljmccartny.
Lauren is a data guru with more than 20 years in data strategy, science, and creation in various information and tech industries. At Dstillery, she leads the ongoing vision and development of all things data science. Prior to Dstillery, Lauren managed the science, data assets, and data product teams at WPP’s Compete, building large, multi-sourced digital consumer panels and analytics. Lauren holds a PhD in economics from Brown University.
Chuck Moxley is Chief Marketing Officer of 4INFO, whose technology helps major brand advertisers measure ROI and unlock the potential of Mobile. He brings more than 25 years’ experience in advertising and marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising and media strategy, planning and management coins. A pioneer in digital media, he authored the American Management Association’s first course on Internet marketing, guided a traditional agency into digital media including acquiring an interactive agency, and left to grow an early interactive agency 300% in six months, positioning it for subsequent acquisition.
Ashwin Nathan is currently Marketing Director, Digital for the Frito Lay Portfolio at PepsiCo. In this role, he leads digital strategy, engagement and capabilities for the entire Frito Lay portfolio in North America. Prior to PepsiCo, Ashwin spent 9 years at P&G in various brand management and innovation roles. In his last role at P&G leading marketing for Braun Electric Shavers in North America, Ashwin led the go to market transformation of Braun to a 100% digital brand. Ashwin started his P&G career in digital innovation, developing some of the first mobile apps in the industry, including painfully coding apps for the blackberry platform in 2005. Ashwin has a MBA in economics and finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.
Alex manages the Trident gum business at Mondelēz International, with a focus on integrated marketing campaigns (IMC) and brand strategy. His consumer goods marketing career covers various categories (food, beverage, household products) and he has experience in new product development, price/size architecture, Hispanic marketing, and brand positioning. Alex holds a BS in Finance from the Wharton School, University of Pennsylvania and a MBA in Marketing from the Kellogg School, Northwestern University.
Robert W. Pittman is Chairman and Chief Executive Officer of Clear Channel, a leading global media, digital and entertainment company which includes Clear Channel Media & Entertainment, which has a greater reach than any other radio or television outlet in the United States reaching over 243 million listeners every month, and Clear Channel Outdoor, with over one million displays in over 30 countries. Pittman is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and later of AOL Time Warner. He is a founding member of Pilot Group, LLC, a New York Private investment firm, and is an established philanthropist. Pittman’s history in radio began at age 15 when he worked as an on-air announcer in his native Mississippi; he went on to successfully program a number of radio stations, including WNBC in New York. Among other recognition, he was named one of Advertising Age’s “10 Marketers Who Changed American Culture” and “50 Pioneers and Visionaries of TV,” and one of LIFE Magazine’s “Five Original Thinkers of the ’80s.”
Spencer drives global revenue planning and generation for mobile app user acquisition platform Fiksu and Fiksu’s app discovery network FreeMyApps. His fire is fueled by his 16+ years of business development efforts with early stage ventures in complex digital ecosystems, including video solutions provider OneScreen and search engine marketing innovator Adverplex. Spencer was founder and CEO of ColoAccess, a colocation consulting company, and spent the early part of his career at Verizon and MCI. Spencer currently serves on the board of OneScreen, MashLogic, and Optimal, Inc. He holds a BS in Business Administration from Boston University.
Overseeing global duties, Harrison Sebring drives the development and execution of partnerships, internal capabilities and strategies via mobile-first activation programs for Mondelēz International. One of his primary initiatives is to co-lead innovation and solve brand business challenges via startup partnerships. He helped launch “Mobile Futures,” an accelerator program that has ignited consumer connections by partnering with some of the most innovative minds in the mobile space – start-up entrepreneurs. His work on “OREO Twist Lick & Dunk” – a mobile game application where users can twist, lick and dunk OREO cookies into milk and get rewarded with virtual currency – recently won a 2013 IAB MIXX Gold Award. Prior to joining Mondelēz, Harrison worked for a variety of digital and innovation agencies including MXM Mobile, Havas and BBDO. Harrison received his BA in History from Princeton. He lives in Manhattan with his wife and son and enjoys playing squash, learning Italian and agonizing over his beloved Philadelphia sports teams.
Kathryn Sheaffer is the Senior Associate Brand Manager on RITZ at Mondelēz International (formerly Kraft Foods). Her current role includes strategy development on two growth opportunity platforms and an innovation project with a focus on Millennial consumers. In her previous role in the gum category Kathryn led key strategy initiatives including the launch of two products in partnership with Shaun White and the brand’s collaboration with Waze through the Mobile Futures program. Kathryn joined Mondelēz International after a successful tenure working within the premium coffee category, all while completing her MBA at NYU Stern. She is originally from Texas and worked for News Corp prior to moving to New York.
Arlie Sisson is responsible for the mobile native app strategy at Starwood Resorts and Hotels. She joined Starwood from a mobile start up, where she led and launched 32 applications across 5 mobile platforms. She made the decision to leap over to the digital/emerging platforms world with the launch of the iPhone and has been building branded experiences ever since. Arlie’s passion for the ever-changing mobile landscape allows her to advance Starwood’s mobile offering through native applications whether that’s a phone, tablet, wallet offering or maybe even someday wearable tech.
Rick leads digital sales and strategy for Clear Channel Media + Entertainment, working closely with the company’s national divisions including Strategic Partnerships, National Programming Platforms, National Advertising and iHeartRadio, the industry-leading digital radio service. He oversees a U.S. sales organization focused on developing innovative advertising solutions for Fortune 500 brands and the major ad agencies, leveraging Clear Channel’s scale and unique digital assets. Rick has 20-plus years in media sales and management, with the last 16 spent in digital. Prior to Clear Channel, he was the GM, Eastern U.S. Sales at Microsoft Advertising and presided over a team of 200. At Microsoft, Rick led four-fold revenue growth across a digital ad portfolio that included MSN, MSNBC, XBOX Live, Video, Branded Content and Mobile. In 2008, he founded Microsoft Digital Showcase, the company’s first digital video “upfront,” and his team also sold the first 3-screen ad campaign. Prior to Microsoft, Rick held posts at Yahoo, Forbes.com and Ziff-Davis. In 2013, Rick joined the Board of Directors for The Advertising Club of New York and he also co-chairs their MediaAction Committee on Diversity. He holds a B.A. from Carnegie Mellon University.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Nola Weinstein is the Vice President of Consumer Style Brands and Editor-in-Chief at Glam Media. In her role, Weinstein oversees the brand’s content creation and curation strategies across multiple platforms. She recently executed the launch of the GlamStyle mobile application and Glam’s video programming. Her work has also appeared in Women’s Wear Daily, The Daily, The Huffington Post, Seventeen, YM, Radar, and Elegant Bride. Nola is a graduate of Emory University and the Columbia University Graduate School of Journalism.
In her role at InterContinental Hotels Group, the world’s largest and most global hotelier, Lisa West has responsibility for mobile marketing strategic programs, including owned and paid media across all IHG hotel brands and the IHG Rewards Club loyalty program. Prior to joining IHG in 2011, Lisa spent more than 15 years in the mobile space at companies including Air2Web, Microsoft, Cingular Wireless (AT&T), focused on Hispanic Marketing, and most recently at GSMA where she was responsible for the association’s Mobile Innovation Marketplace initiative and the coordination within Mobile World Congress and Mobile Asia Congress, bringing together VCs, Mobile Developers, and the Carriers. Lisa was recently named one of the” Top 25 Mobile Women to Watch” in 2014 by Mobile Marketer, as well as the Metro Atlanta Chamber’s “Mobility Star.” She has received numerous association awards for her work at IHG. Lisa holds 2 Bachelor’s degrees from the University of Kansas. She currently resides in Atlanta with her husband and 2 children. You can follow her onTwitter @lisawest.