Monday, November 18, 2013

    Monday, November 18, 2013

    • 7:30am-8:30am | Registration
    • 8:30am-8:45am | Welcome
    • 8:45am-10:35am | Program
    • 10:35am-10:55am | Networking Break
    • 10:55am-12:30pm | Program
    • 12:30pm-1:30pm | Lunch
    • 1:30pm-3:40pm | Program
    • 3:40pm-3:55pm | Networking Break
    • 3:55pm-5:40pm | Program
    • 5:40pm | Cocktail Reception

    Subject to change

  • 7:30am-8:30am | Registration
  • 8:30am-8:45am | Welcome
  • 8:45am-10:40am | Program
  • 10:40am-11:00am | Networking Break
  • 11:00am-12:40pm | Program
  • 12:40pm-1:40pm | Lunch
  • 1:40pm-3:45pm | Program
  • 3:45pm-4:05pm | Networking Break
  • 4:05pm-5:10pm | Program
  • 5:10pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

7:30am

Breakfast Hosted by Clear Channel Media + Entertainment

8:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Co-chair & Host: Rick Song, Executive VP, Digital Sales, Clear Channel Media + Entertainment
Co-chair: Ed Kaczmarek, Director of Innovation and Emerging Technology, Mondelēz International

9:00am

Keynote — The Rise of the Mobile Consumer

Chuck Martin, CEO of the Mobile Future Institute and best-selling author

The mobile consumer is exerting huge influence at retail, and current patterns indicate that trend will only increase. This session will explore the 6 stages of the Mobile Shopping Life Cycle — each thriving with opportunities for marketers to engage with m-powered consumers and to influence their choices. We’ll explore the strategic touchpoints that can turn window shopping into cart-dropping.

9:30am

Global Goldrush

There are more than 6.5 billion mobile phones in use worldwide and in 2013 shipments are expected to reach 1 billion for the first time. While growth is being fueled by developing markets like China and India, U.S. penetration is at close to 100%, with mobile ad spending up 145% for the first six months of 2013 to $3 billion, according to PWC. Who is benefiting and how can your brand get in on the action?

Moderator: Kevin Canty, VP East Coast Sales, Kargo

Jason John VP, Online, Mobile, Social Marketing, Gilt Groupe
Harrison Sebring, Mobile Innovations Manager, Global Media & Consumer Engagement, Mondelēz International
Lisa West, Manager, Mobile Marketing for InterContinental Hotels Group

10:05am

Keynote — Inspiring Innovation in the Mobile Space

Ed Kaczmarek, Director of Innovation and Emerging Technology, Mondelēz International

Ed Kaczmarek presents an in-depth look at some of the results from the Mondelez International Mobile Futures brand pilots. With a focus on mobile at retail, social TV, and SoLoMo, the Mobile Futures program supports and mentors innovative mobile startups that are transforming consumer engagement. Ed will also discuss the importance of a mobile-first strategy and how working with start-ups has played a strategic role in transforming the culture at Mondelēz International.

10:35am

Networking Break — Hosted by Clear Channel Media and Entertainment

10:55am

Fireside Chat with Bob Pittman

Robert Pittman, Chairman & CEO, Clear Channel
Moderated by Marc Sternberg, Co-Founder, Brand Innovators

11:30am

Original Content for Mobile

Microsites, exclusive games, music, video, contests and spoken word – creating original content available only via mobile is helping brands build a platform-based identity and keeping consumers hooked.

Moderator: Michele Fino, SVP Sales and Branded Entertainment, Collective Digital Studio (CDS)

Ed Kaczmarek, Director of Innovation and Emerging Technology, Mondelēz International
Brian Lakamp, President of Digital, Clear Channel Media + Entertainment
Ashwin Nathan, Marketing Director, Digital, Frito-Lay

12:05am

Keynote — Never Mind Black Friday, Here’s Mobile Monday

Matevz Klanjsek, Co-founder and CPO, Celtra

As the holiday season is quickly approaching, retailers will again be looking at online sales to save the day. All eyes will be on mobile and mobile will indeed play an increasingly important role, but in quite a different way than most marketers will expect. With the number of mobile ads more than doubling compared to last season, but retail sales on mobile devices expected at a rather disappointing 15% of total online sales, what is the role of mobile advertising in the e-commerce world and why is mobile more important than what the numbers are showing us?

12:30pm

Lunch Hosted By Clear Channel Media + Entertainment

 

1:30pm

The Connected Car

Forward-thinking auto manufacturers are making custom digital environments part of their brand experience. Smart phone and music sync, unique content offerings and always-on hot-spotting = complete multimedia mobility. In 2011 Nevada became the first state to enact laws for self-driving vehicles. This year’s concept cars feature windshields doubling as display screens and integrated Google Glass. The concept of leisure time behind the wheel is prompting a reevaluation of the personal transportation experience. Join us for a look at the innovations poised to send your marketing into overdrive.

Moderator: Michele Laven, Executive VP Strategic Partnerships, Clear Channel Media + Entertainment
Robert Hyatt Jr., Executive Director of Marketing Management, AT&T Mobility
David Kiley, Editor in Chief, AOL Autos

2:10pm

Success Story — Revitalizing Trident Layers Through Social Media

Alex Picciano, Senior Associate Brand Manager, Mondelēz International

Consumers are organically talking about Trident Layers in the social media space, and Trident wants to fuel the conversation. This study will examine a recent campaign that successfully targeted younger Millennials on emerging mobile app Vine and on established social media platforms.

2:35pm

Keynote — Truth, Lies and Mobile Advertising – Debunking Three Myths Holding You Back in Mobile

Chuck Moxley, Chief Marketing Officer, 4INFO

Mobile advertising is arguably the fastest growing channel for targeting consumers in nearly every product category. Yet confusion reigns supreme, as marketers and agencies struggle to separate truth from fiction when it comes to understanding effective mobile advertising and what really works. We’ll peel back the layers of confusion surrounding the three most common industry myths, to uncover what’s keeping companies from fully committing to mobile advertising and embracing it in ways they commit to other media channels.

3:00pm

App-reciation

Consumers love apps, with an expected 102 billion app downloads this year. From Purina to Prada, brands are leveraging the power of mobile-specific software designed to strengthen the consumer connection. We’ll examine who is having the most success with this phenomenon, with real-world examples.

Moderator: Spencer Scott, Senior VP Sales, Fiksu

Chris Gonzalez, Director of Mobile Product Management, Gilt Groupe
Robin Kamen, Senior Director, Global Digital Strategy, Pfizer
Arlie Sisson, Mobile Strategy, Starwood Hotels & Resorts
Nola Weinstein, VP Consumer Style Brands and Editor-in-Chief, Glam Media

3:40pm

Networking Break — Hosted by Clear Channel Media and Entertainment

3:55pm

Success Story — The Connected Guest

Arlie Sisson, Mobile Strategy, Starwood Hotels & Resorts

4:20pm

Keynote — Can Mobile Engagement Ever Match Desktop Engagement?

PJ Gurumohan, Ph.D., CEO, GENWI

By 2015 more Americans will access online content from a mobile device than through a desktop computer. The challenge for most marketers and publishers is to create an optimal experience on mobile while managing to retain and grow the engagement. Get a download on strategies and tactics that we developed at GENWI to grow your mobile engagement.

4:40pm

POV — Using Data to Get Phigital

Lauren Moores, VP Analytics, Dstillery

Location data is a key ingredient for connecting with consumers in the physical and digital worlds and providing relevant, dynamic signals regarding consumer brand habits and behaviors. Lauren Moores, VP of Analytics for Dstillery, will discuss how location data are driving many of the innovation trends occurring in ad tech today. It’s time to use data to drive a connection between advertisers and consumers that goes beyond the desktop and targets consumers based on their physical location – it’s time to get phygital.

5:00pm

Positioning Your Brand with Millennials

As the most-connected generation ever, Millennials present unique opportunities, but also tremendous challenges. With 46% of 18-34-year-olds saying their phone is their “most important” screen, this inquisitive audience is on the move, and looking to the phone as a source of information and personal imaging. Yet competing for fleeting attention spans in their overstimulated world requires strategic thinking and an earned sense of trust. Get the inside beat on a demographic that has the power to move markets.

Moderator: Dave Knox, Chief Marketing Officer, Rockfish

Rosemarie Iannucci, Senior Manager, Digital & Integrated Media Solutions, PepsiCo
Liam McCarten, Head of Digital & Innovation – North America, Reckitt Benckiser
Kathryn Sheaffer, Senior Associate Brand Manager at Mondelēz International

5:40pm

Cocktail Reception Hosted by Clear Channel Media and Entertainment