We look forward to seeing you Wednesday,
October 7!

Speakers Irvine 4-23-15

Blake Aber
Senior Analyst, Dstillery

blake-aber.jpgBlake Aber is Senior Analyst in the Dstillery analytics group, which develops research and metrics that drive revenue growth for brands. His role combines strategic client engagements, new media analytics and performance measurement techniques across industry verticals. Prior to joining Dstillery last year, Blake spent four years at American Express, most recently in the Global Risk Oversight division. Earlier in his career Blake worked at both JP Morgan and Standard & Poor’s. Blake has an Master of Sciences in Computer Science from New York University and a BS in Applied Physics from Columbia University’s Fu Foundation School of Engineering and Applied Science.

Quinn J.K. Banks
Senior Product Marketing Manager, Mobile, Farmers Insurance

quinn-banks.jpgQuinn Banks is Head of Mobile for the Digital Marketing Department at Farmers Insurance, overseeing mobile app development for customer facing apps and provides the mobile vision, governance and direction for the company. Quinn’s background spans multiple disciplines and markets, with expertise in app and game design and programming, software localization and development, strategic analysis and total immersion training programs. Prior to his current position he was the CEO and Co-founder of Tarver Games, a game/app developer that got its start creating game treatments and demos for movie studios and transitioned into mobile games and apps. Because of his work at Tarver Games Quinn is highly sought for his insight on the creation of mobile apps and his strategic outlook on that business. Quinn has been a judge for the Mobile Merit Awards as well as sat on numerous mobile discussion panels. He has a MBA in International Management from Thunderbird School of Global Management.

Claudia Batten
Entrepreneur, Speaker and Change Agent, squigglylife.com

claudia-batten.jpgUS-based Kiwi, Claudia Batten, will openly admit she is digitally obsessed. From her roots in commercial law, she has been a founding member of two highly successful entrepreneurial ventures. As part of the founding team of Massive Incorporated, a network for advertising in video games, she helped pioneer “digital” as a media buy. Massive was sold to Microsoft in 2006, where Claudia then spent 3 years scaling the in-game network. In 2009 she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing. After two years in market, V&S was majority acquired by French holding company Havas Worldwide. In 2014 Claudia cofounded Broadli with Ale Lariu and Mary Abraham to redefine how we use digital connectivity to power networking. Claudia was most recently appointed to run North American operations for NZTE, supporting New Zealand business as they grow internationally into that market. @claudiabatten

Jason Bitensky
Vice President of Global Video, Millennial Media

jason-bitensky.jpgAs Vice President of Global Video Sales at Millennial Media, Jason Bitensky leads the company’s global mobile video efforts. He began his career at Millennial Media as VP of East and West Coast Sales. Over the past decade, Jason led sales teams at some of the media industry’s largest companies, including Discovery Communications and AOL where he served as Director of Digital & Cross-Screen Media Sales and Account Director, respectively. Past sales leadership roles include app publisher Slide Inc. and cult streaming music service Project Playlist, co-founding both advertising sales divisions. Jason also serves as a Board Advisor for social platforms friend2friend and The Influential Network. @Intensky

Ryan Bonifacino
SVP Digital, Alex & Ani

ryan-bonifacino.jpgRyan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.

Chris Brandt
Chief Marketing Officer, Taco Bell

chris-brandt.jpgAs the Chief Marketing Officer (CMO), Chris Brandt leads Brand Marketing, Brand Experience, Media and Brand Sponsorships, and Digital/Social Marketing. During his four years with Taco Bell, Chris has overseen the marketing strategy to bring Live Más to life. He’s championed the development of ongoing and new platforms including introducing a new daypart with the Breakfast menu, leading the launch of Doritos Locos Tacos, developing the Cantina Bell menu, and redefining Taco Bell’s ordering experience through the Mobile Ordering app. Chris also developed a breakthrough multi-year marketing calendar featuring innovative, craveable, affordable food to drive sales growth both today and in the future. Chris joined the Taco Bell team in 2010 as Senior Director for Marketing where he assumed responsibility for the Marketing Calendar and brand innovation. Promoted to Vice President in 2012, Chris also assumed responsibility for Brand Experience and helped bring “Live Más” to life. Prior to his roles at Taco Bell, Chris served as VP of Marketing for Odwalla, a Coca Cola brand, launching protein smoothies, new super foods and re-launching Odwalla bars. As a member of Odwalla’s Executive Team, Chris played a leading role in the company’s strategic decisions and nationwide expansion around health and wellness. Before joining Odwalla, Chris spent eight years working on a variety of brand management assignments at General Mills including Betty Crocker, Foodservice, Big G Cereals, Nature Valley Granola Bars, and Yoplait. Chris graduated with honors from UC San Diego with a BA in Economics and received his MBA with honors from the Anderson School at UCLA. He lives in Southern California with his wife and two sons. @tacobell

Pernille Bruun-Jensen
Chief Marketing Officer, Netbase

pernille-brunn-jensen.jpgPernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with brands and agencies around the world. @PernilleBruunJ

Simon Cho
Senior Group Manager, Digital Customer Experience, Hyundai Motor America

simon-cho.jpgSimon Cho is currently responsible for digital customer experience, online content development and CRM strategy development & campaign executions for Hyundai in the US market. Prior to joining Hyundai, he spent 4 years as a senior consultant at Accenture helping various global brands with their best strategic options in responding to rapidly changing technological dynamics. He received his MBA from UCLA and has an extensive international background, having lived in Korea, Japan, Germany, Canada and the US. He was also awarded many digital awards including 7 FWA winners, 2009 AdAge’s Marketer of the Year and One Show’s 2014 Automobile Advertising of the Year Award (Interactive). @beseto

Norty Cohen
CEO and Founder, Moosylvania

norty-cohen.jpgIn 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com. @nortycohen

Amy Conley
Vice President, Worldwide Digital Marketing Strategy, Sony Pictures

amy-conley.jpgAmy Conley is an award-winning digital marketing executive at Sony Pictures with over fifteen years’ experience in the entertainment industry. As Vice President of Digital Marketing, she manages strategic and creative aspects of digital campaigns for the studio’s film titles domestically. She has developed, executed and been the creative lead on more than 100 digital marketing campaigns for feature films including Superbad, Heaven is for Real, Cloudy with a Chance of Meatballs 2, Pineapple Express, This Is The End, Hotel Transylvania, Battle Los Angeles, Resident Evil 5, Zombieland, Ghost Rider, 21, Easy A, Julie and Julia, Obsessed, Stomp the Yard, Step Brothers, and The Other Guys, among many others.

Sheri Conn
Senior VP, Global Brand Strategy at DreamWorks Animation

sheri-conn.jpgSheri Conn is Senior VP, Global Brand Strategy at DreamWorks Animation. Previously, she spent five years as Vice President, Brand Marketing at Paramount Pictures, leadinig strategic business and marketing planning for DreamWorks Animation, Lucasfilm, Bad Robot and Paramount Pictures to fully monetize portfolios of film, television, direct-to-video and online video game content through digital, physical and video-on-demand sales. Earlier in her career she was Director of Global Marketing at The Walt Disney Company, driving global research and strategy efforts across theme parks in Orlando, Anaheim, Paris, Tokyo and Hong Kong. @shericonn

Kate Doll
Account Director, Tongal

kate-doll.jpgKate Doll is an Account Director for Tongal, a video content creation platform for brands and meritocracy for talent. At Tongal, Kate is responsible for business development, sales, and account strategy in Southern California and Texas, leading some of the world’s largest advertisers and agencies into the exciting new possibilities that are created by leveraging Tongal’s distributed creative workforce model to produce content for new media. Previously, she was the Senior Director of Business Development at adverCar, a start-up technology platform that matches up consumers with brand campaigns. At adverCar Kate lead new business acquisition and managed key accounts, including national brands such as the NBA and McDonald’s. Tongal was named one of the 10 most innovative startups in the country by PepsiCo in their inaugural PepsiCo 10 challenge. Kate graduated from Louisiana State University with a degree in journalism and also received a degree in Mass Communication/Media Studies from Cleveland State University.

Carlos Faxas
eCommerce, New Technology and Digital Concepts, United Airlines

carlos-faxas.jpgCarlos Faxas is an airline professional with experience in multiple areas including Call Center Quality Assurance, Software Quality Assurance (web based eCommerce Site) and Customer Experience. He is currently Manager, eCommerce New Technology and Digital Concepts for United Airlines, based out of Chicago. Prior to joining United in 2011 he worked for Continental Airlines for two years. @CarlosFaxas

Ben Golden
Mobile Experience & Innovation Lead, Taco Bell

ben-golden.jpgBen Golden spearheads mobile commerce and innovation at Taco Bell, leading the launch and growth of the brand’s move into the mobile ordering space. Since its launch in late 2014, Taco Bell’s mobile app has been named one of the Top 20 Ads of 2014 by Fast Company and resulted in the same publication placing Taco Bell on its 2015 list of Most Innovative Companies. As a seven-year veteran of Yum! Brands, Taco Bell’s parent company, he has gained experience across the broader organization ranging from investor relations to public relations. As a southerner who enjoys mint juleps and horse racing, Ben has equally (and happily) embraced the sunshine of Southern California. @bengolden

Cheryl Gresham
Director, Media, Taco Bell

cheryl-gresham.jpgCheryl Gresham is the Director of Media for Taco Bell Corp. Since joining the team in March 2011, Cheryl has played a crucial role in the brand’s relevance by encouraging increased focus on digital media, moving the company from a small player to a digital media leader. Cheryl has also grown overall national media efforts to a multichannel strategy including audio, Hispanic and cinema. With experience across a variety of industries, including retail, auto, consumer electronics and QSR, Cheryl leads media strategy for best-selling Doritos Locos Tacos and the much anticipated Taco Bell Breakfast Menu. Cheryl is the proud mom of twin girls and a University of Washington alumnus.

Brandon Gutman
Co-Founder, Brand Innovators Summit

brandon-gutman.jpgAs Co-Founder of the Brand Innovators Summit, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions have been featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman

Brad Haugen
CMO, SB Projects

brad-haugen.jpgBrad Haugen is the Chief Marketing Officer at SB Projects and Chairman of the Board at Pencils of Promise, two highly regarded industry leaders in terms of innovation, impact and creativity. His professional marketing career began in graduate school at the University of Texas, when as a sophmore he worked on the Business Development team at GSD&M, the largest advertising agency in Austin, working with brands such as BMW, Wal-Mart, John Deere, Southwest Airlines and Norwegian Cruise Lines. He quickly made his way to New York City where he took a job working at BBH, where he quickly scaled the ranks of the Business Development team, helping generate more than $80MM in new business. His work included major award-winning global creative campaigns for brands such as Sprite, Ally Bank, AXE, Virgin Mobile, Miller Lite and Johnnie Walker. He also helped lead the agency’s new technology and social media initiatives working on ZAG, the company’s brand invention and venture capital arm. In early 2010, Scott “Scooter” Braun convinced Brad to leave BBH to help him run marketing and creative for the artists Asher Roth and Justin Bieber. Since then, he has been one of the creative and strategic forces behind the growth of SB Projects into of the premiere new companies in media and entertainment. Working with Scott’s brother Adam Braun at Pencils of Promise, Brad helped create what is now one of the non-profit industry’s most recognizable brands, with 40 schools built. He was elected as PoP’s Chairman of the Board in December 2010. Brad lives in Los Angeles with his wife and two children, sharing his passion for life, good food, creativity, family, friends and football with anyone who will listen. @hoogs

George Haynes
Head of New Media Marketing, Caesars Entertainment Corporation

george-haynes.jpgGeorge Haynes is a published award winning lifestyle and innovative marketing thought leader. He is a proven play maker and trusted coach with substantial victories in avant-garde digital/social media efforts, product launches, advertising-marketing strategy, promotions, paid search, etc. that have consistently contributed to strong profitable business results. He has negotiated and worked with a variety of talent: Mario Andretti, The Jabbawockeez, Mos Def, Chris Paul, Carmelo Anthony, Marc Ecko, Nicky Romero, Big Boi (OutKast), Jamie McMurray, Jermaine Dupri, BoyzIIMen, Earth Wind & Fire, Bloggers, YouTube Celebrities and countless others to drive positive brand awareness and advance brand buy cycles.George’s insights and “notable quotables” have been seen across various media outlets including but not limited to: Forbes, Bloomberg, E-Marketer, Digiday, Direct Marketing News, Social Media Today and The Globe & Mail.

Kari Homan
Director of Social Media, T-Mobile

kari-homan.jpgKari Homan is the Director of Social Media for T-Mobile, based in Bellvue, Washington. She joined T-Mobile in December, after two-and-a-half years as Director of Social Media for Wyndham Vacation Ownership. Kari’s early career was spent at Hewlett-Packard, where she held a variety of leadership positions, from Digital Strategy and eCommerce Manager to Digital Strategy Managing Editor and Global Digital Strategy Social Media Manager. Her career has focused on the power of content, customization and the technology that empowers these connections. Kari received her MBA from UCLA’s Anderson School of Management and her BA in Communication Studies and Organizational Behavior from UC Santa Barbara. @KariEHoman

Fara Howard
Global VP Marketing, Vans

fara-howard.jpgFara Howard’s background includes 15+ years of consumer marketing background in branding, including Package Goods, Technology, Apparel, Footwear, Retail and Online marketing. In March 2014, she was named Global VP Marketing at Vans, where she was recruited for her visionary leadership, global go-to-market experience, large global brand experience and youth culture background. From 2012 to 2013, Howard led marketing for Dell’s $4.7 billion North America Consumer and Small Business division, overseeing strategy, digital and traditional media, CRM and marketing analytics. During her tenure at Dell, Howard established an in-house creative agency and interactive design organizations, which she grew to a team of more than 200 people globally. Prior to Dell, she worked at Gatorade, part of PepsiCo’s portfolio of brands, and launched its X-Factor sub-line.

Marcus Johns
Actor and Viner

marcus-johns.jpgMarcus Johns is one of the most followed users on Vine with more than 6.1 million followers and 1.2 billion loops. He recently starred in AwesomnessTV’s feature film, Expelled, released in December 2014. Past films include The Punisher, Rock of Ages and Canvas. He has been tapped to create content for a number of big brands including MTV, AXE, Pepsi and Fandango. Marcus excels in physical comedy and also has a wide range of musical talents that include singing and playing both the guitar and drums. @marcusjohns

Olga Kay
Actress, YouTube Star

olga-kay.jpgOlga Kay is one of the innovative creators on Youtube with more than 1.3M followers and over 130M views across her Youtube channels. Her content includes scripted comedy, drama and action, video game commentary, life style and vlogging. She writes, directs and produces her own content. She has a starring role in the digital film release Bob Thunder: Internet Assassin from FilmOn and Relativity. As brand ambassador, Olga has worked with brands that include Capcom, Xbox, Virgin Mobile, Microsoft, Google, 20th Century FOX, Paramount Studios, Ford and Axe. Olga Kay’s recent collaboration with Paramount Studios “Terminator-The Youtube Chronicles” will be released as a marketing campaign for Terminator Genisys film in June 2015. In 2014, Olga Kay’s Youtube Channel was listed on New Media Rockstars Top 100 Channels. Fun fact: Olga started her entertainment career as a teenager in a Russian Moscow circus. @OlgaKay

Emily Keith
Vice President, Sales, Qualia

emily-keith.jpgEmily Keith has 12 years of interactive advertising experience. Emily currently leads sales for Qualia (formerly Local Response), the leaders in Intent Targeting and one of the fastest-growing and most innovative new media companies in the adtech space today. Top marketers leverage Qualia to reach consumers who are expressing intent over social media and beyond. Emily is responsible for building a first-class sales team, developing strategic advertiser partnerships and driving revenue. In her 8+ years at ValueClick Media (now Conversant), Emily successfully launched the Vertical Strategies division, AdRx Media and shortly after, two more: Moms Media and Modern Living Media. As Director, Emily built a world-class vertical sales team, developed go-to-market strategies and ultimately drove tens of millions in incremental revenue to the company. @EmilyJaneKeith

John Koller
VP Marketing, Sony Playstation

john-koller.jpgJohn Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms, including the highly anticipated PlayStation 4. He has established and championed significant innovations, including new digital content business models, consumer engagement advertising models, as well as award winning creative. @jpkoller

PJ Lewis
Senior Director, Global Brand Marketing & Design, Mattel

pj-lewis.jpgPJ Lewis currently leads marketing and design for the Mattel Games Global Brand Team. Day to day, he and his team create the vision behind a portfolio including UNO, Scrabble, Apples to Apples, and other titles. His responsibilities also include partnering with internal development teams to launch new digital applications targeting young adults, families, and kids. Previously he led the Monster High global brand team and oversaw marketing communication, content production, product development, and digital execution as the property grew from $400 million to over a $1 billion franchise. He has over a decade of experience partnering and executing brand strategy for some of the world’s most visible brands including the licensor relationships with Minecraft, Cartoon Network, DC Entertainment, and WWE. Prior to Mattel, PJ worked in the Strategic Planning group for Twentieth Century Fox in Los Angeles and started his career in finance in New York. He has an MBA from the University of Southern California and a BA in History from the University of Pennsylvania. @mattel

Tressie Lieberman
Senior Director, Digital & Social Marketing, Taco Bell

tressie-lieberman.jpgTressie Lieberman Director of digital and social at Taco Bell, a division of Yum! Brands Inc. She has been in her position since 2012, supervising a team responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was recently named one of the 20 Best Ads of 2014 by Fast Company. Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house. @tresslieberman

Justin Manfredi
Senior Director, Digital Marketing, Activision

justin-manfredi.jpgJustin Manfredi is a leader, strategist and business partner who believes in the power of a big idea and building brands through insight and innovation. Justin prides himself on providing creative business-­driven solutions, not just advertising. He has worked on One Show, Cannes, Webby and Effie award-­winning campaigns for iconic packaged goods, retail, financial and automotive brands across the globe. Justin began his career at J. Walter Thompson in NY working on marquee brands for Warner-Lambert and Pfizer. He has spent time at Deutsch, AKQA, David&Goliath and TBWA leading clients including IKEA, Johnson & Johnson, General Motors, PNC Financial, Visa, Kia Motors America (yes, he did the hamsters) and Gatorade. Before arriving at Activision as the Senior Director of Digital Marketing, Justin served as Deputy Director for the TBWA\Digital Arts Network (DAN) in LA. @JWManfredi

Hilary Maitland
Head of Client Strategy, Thinknear

hilary-maitland.jpgHilary Maitland is head of client strategy for Thinknear by Telenav. Before joining Thinknear, Maitland worked at Disney Interactive, as a senior sales development manager, conceiving large advertising solutions for brands including Marvel and Star Wars. Maitland previously spent six years at Yahoo!, including heading up advertising solutions for mobile and social. During her time there, mobile sales grew 300 percent and she launched advertising solutions for Connected TV and cross-screen ad campaigns for fantasy football. As an entrepreneur, Maitland started RedPointCreative, a PR and events company with a focus on extreme sports, and MyHollywoodDog, a luxury dog-collar company.@hilarymtb

Dina Marovich
SVP, Worldwide Media & Interactive Marketing, Paramount Pictures

dina-marovich.jpgAn analytical yet creative marketing executive, Dina Marovich has a history of success in innovation, leveraging a team-based model of excellence to attain goals, develop synergy and deliver ROI. Her achievements include optimizing resources to maximize revenue and deliver results through an integrated marketing approach utilizing traditional media and interactive marketing. Since 2006, Dina has provided strategic vision and led marketing execution at Paramount Pictures, with a focus on physical and electronic media including Blu-ray, DVD and EST or electronic sell-through/digital downloads. Her scope of responsibility also includes marketing for Paramount VOD (video-on-demand) movie rentals and PPV (pay-per-view.) At Paramount, Dina had resounding success as Senior Vice President, integrating online and paid media. She generated organic growth through social and interactive media. Her successes include marketing many top-tier film franchises including Star Trek and Transformers. In a career spanning two decades, Dina has won numerous awards including the 2013 Lovie Award for the Best International Social Media Campaign across the European Union. A sampling of her other accomplishments include winning the Promo Magazine Interactive Marketing Award. She has served as a judge for the 2013 Effie Awards and is a member of the iMedia Advisory Board and Videonomics Board. She is also a Founding Member of the Peer 150, an exclusive membership community targeted for the top 150 leaders of the marketing industry. In addition, the Internet Advertising Bureau chose Dina as a Mixx Award Finalist for the Best Integrated Media award. @DinaMarovich

Mihir Minawala
Manager, Social, Industry & Competitive Intelligence, Taco Bell

mihir-minawala.jpgMihir Minawala has more than 15 years of QSR retail experience and a passion to build brands while getting results. He currently leads the Taco Bell Social and Competitive intelligence team, focusing on strategy, insights, consumer trends, brand tracking, platforms and social analytics. He has held a variety of positions since joining Taco Bell in 2001, including Senior Analyst and Senior Associate Manager. Mihir has a BS in Management Information Systems from California State University, Long Beach. @Mihir Minawala

Pamela Naumes
Senior Director, Brand Engagement, Bolthouse Farms

pamela-naumes.jpgPamela Naumes joined Bolthouse Farms nearly two years ago & during her tenure she has made a step-function change in the brand’s presence in digital channels. Pam lives and breathes the brand’s mission of “Inspiring the Fresh Revolution” and has brought that mission to life with new programs, such as the www.FoodPornIndex.com, which received accolades from the press, academia and key industry influencers. In addition to digital brand communications, Pam leads public relations and strategic brand partnerships, and works closely with the consumer-facing arm of the Consumer Response team. Pam has more than 15 years of brand and digital communications marketing experience on the agency and brand side with global retail, hospitality, and CPG brands including Pinkberry, The Cheesecake Factory and Hilton Worldwide (Doubletree & Hilton brand). @pamelaanastasia

Kathy Noble
Associate Director Digital Marketing, The Kellogg Company

kathy-noble.jpgKathy is the Associate Director of Digital Strategy at Kellogg, focusing on integrated marketing communications for many of the companies’ largest brands, including the Kellogg’s Masterbrand, Frosted Flakes and Frosted Mini-Wheats. Kathy is also responsible for Kellogg’s North America Social Media practice and mobile capabilities. In her role, she develops digital marketing capabilities and co-creates integrated marketing solutions across paid, owned and earned media channels. Prior to joining Kellogg, Kathy worked at various advertising agencies, including Grey Advertising on the Kraft Foods business as well as brand marketing roles at Whirlpool, Sargento Foods and the University of Michigan. Kathy earned her MBA at the University of Notre Dame and her undergraduate degree at the University of Michigan. In her free time, Kathy enjoys traveling with her husband and tween and teen sons.

Tyler Oakley
Content Creator and YouTube Personality

tyler-oakley.jpgTyler Oakley is YouTube gold. Established as one of the most influential LGBT vloggers, he is an A-Lister in the digital age. Oakley’s videos are hilarious, engaging, and unapologetically personal. With an undying love for all things pop culture, his quick wit, and an innate sassiness, Oakley is immediately lovable and undeniably viral.Among his many accomplishments, Tyler and his best friend Korey Kuhl launched Psychobabble, a weekly podcast discussing “unfiltered gossip” and untold stories and it has gone to number one in the iTunes podcast chart. He also completed two legs of his national Slumber Party Tour with plans to travel to more cities here in the U.S. and internationally. Tyler has met both the President of the United States and the First Lady, raised over $500,000 for The Trevor Project last year, won two Teen Choice Awards and two Streamy Awards. With extensive experience on the red carpet (i.e., Kids Choice Awards, mtvU Fandom Awards), he recently interviewed some of the most talented musicians and recording artists at the 57th Annual Grammy Awards red carpet, which was live streaming on CBS.com. He has also been a regular guest host on CBS’ daytime talk show, ‘The Talk,’ and was named one of Time Magazine’s 30 Most Influential People on the Internet. His work of more than 400 videos has amassed more than 300,000,000 views and his TylerOakley YouTube channel now has more than 6 million subscribers. Follow him at TylerOakley.com or @tyleroakley.

Max Polisar
SVP, Sales, Awesomeness.TV

max-polisar.jpgMax Polisar is Senior Vice President of Sales at Big Frame, an industry leading full-service talent management company that represents both digital and traditional talent. The company was acquired by AwesomenessTV, a subsidiary of DreamWorks Animation, in 2014. Max leads the influencer branded content group and principally serves as a consultative ally to aid blue chip marketers through successful collaborations with many of the most popular digital influencers to date, including Tyler Oakley, MissGlamorazzi, MirandaSings, and over one hundred others. He has been a key player in evangelizing the YouTube digital content marketplace into the vastly larger digital influencer industry that exists today. Prior to Big Frame, Max was Vice President of Sales at Total Immersion, a global leader in augmented reality and virtual try-on solutions for retail and e-commerce, where he helped launch Augmented Reality technology. Max was also previously Director, Business Development at WhitmanHart Interactive, where he unveiled some of the first broadband video brand websites; Buongiorno, where he helped introduce U.S. text message marketing on American Idol; and he served as Director, Endless Mobile at WME, one of the world’s largest talent agencies, where he was one of the first artist representatives for digital media. @MaxPolisar

Isabel Rafferty
VP Sales and Marketing, Adsmovil

isabel-rafferty.jpgIsabel Rafferty is the Vice President of sales and marketing for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies. She is responsible for shaping Adsmovil’s mobile sales strategy and driving revenue growth through her sales team across the nation. Isabel has been a part of Adsmovil since its inception and has successfully built the company from pre-revenue to its current standing as a leading mobile ad network in the Hispanic marketplace. Before joining Adsmovil, Isabel was Digital Director at Impremedia, managing the West Coast sales team and initiated the company’s foray into the mobile advertising space. Previously she managed all operations, marketing, and sales for Telemundo33.com and UnivisionSanDiego.com taking her sites to the top of all Entravision properties in sales revenue and website traffic. Isabel continues to be recognized as an expert in the US Hispanic market and the effectiveness of Mobile Advertising amongst latinos. She works with the top agencies and Fortune 500 companies to successfully strategize their media spend.

Ef Rodriguez
Director, Global Social, HTC

ef-rodriguez.jpgEf Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices. He is responsible for guiding global social strategy for the Taiwan-based company whose flagship device, the HTC One M8, was hailed as the “Best Android Phone” by the Wall Street Journal. Prior to HTC, Rodriguez worked at a number of the world’s most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed social ideas for American Express, Microsoft, and Domino’s. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike. Rodriguez graduated from the University of Colorado at Boulder, currently resides in Seattle. @pug

Benjamin Rolnik
Manager, Trudy Green Management

ben-rolnik.jpgBenjamin Rolnik grew up on tour, traveling the world with superstars likes The Rolling Stones, Michael Jackson, and Aerosmith. As an entrepreneur partnered at a major talent management firm, he specializes in talent management, touring, high-tech innovation/development, marketing, social media, and media production in both the new media and traditional media industries. He has founded 2 hi-tech start-ups and advises various companies about digital media strategy, customer acquisition, influencer marketing, entertainment business integrations, and superstar branding. Most importantly, Benjamin is committed to spreading peace, love, and happiness to the world. He is a life-long yoga, meditation, and self-mastery teacher :) @BenRolnik

Brenden Schaefer
Marketing Director, Emerging Brands, PepsiCo

brenden-schaefer.jpgBrenden Schaefer oversees marketing for PepsiCo’s IZZE and O.N.E. Coconut Water brands, based out of the company’s Emerging Brands office in Southern California. Under his leadership, IZZE launched the #FriendsdayNight campaign to connect with its Millennial target, which has been recognized with a Reggie finalist award for content marketing and a Silver Internationalist Award for innovation in media. Brenden joined PepsiCo in 2007, and has worked in Brand Management, General Management and Corporate Strategy roles. Prior to joining PepsiCo, he worked as a strategy consultant with L.E.K. Consulting.

Sabrina Sirhal
National Media Manager, Kia Media Planning, Innocean Worldwide

sirhal-sabrina.jpgSabrina Sirhal is National Media Manager for Kia Media Planning at Innocean Worldwide. She joined the company in 2007. Sabrina has an MBA from Pepperdine University’s George L. Graziadio School of Business and Management and a BA in Social Sciences and History from the University of California, Irvine.

Jeff Skaggs
Regional Vice President, West Coast Sales, Fullscreen, Inc

jeff-skaggs.jpgJeff Skaggs began his digital media career in 1999 at Mark Cuban’s Broadcast.com, just as the company was being sold to Yahoo! In 2003, Skaggs joined the pioneering video portal, iFILM, who was then leading the user-generated video revolution. At iFILM, Skaggs was instrumental in building Sales & Sales Operations teams that grew ad revenue exponentially year-over-year, developed first-to-market branded video experiences, and directly contributed to MTV’s acquisition of the company in October 2005. In 2006, Skaggs joined one of the first-ever online video ad networks, Broadband Enterprises (BBE), as West Coast Director of Sales. While at BBE, Skaggs closed landmark deals with Honda to incorporate their digital advertising and actual vehicles into the wildly popular web series, Cube Fabulous and The Fantastic Two. After BBE, Skaggs was Director of Sales for appssavvy, where he successfully integrated entertainment, automotive, and CPG advertisers into the top Social Media apps/communities on Facebook. Starting in February 2011, Skaggs led the West Coast Sales team for Evolve Media’s CraveOnline. At CraveOnline, Skaggs managed a team of Ad Sales Executives and spearheaded advertising partnerships with key West Coast clients. Under Skaggs’s leadership, CraveOnline enhanced its position as the top online publisher in the male lifestyle category and was recognized for award- winning campaigns with Sony Pictures, Paramount Pictures, and EA. In May 2014, Skaggs became RVP, West Coast at Fullscreen, the leading media company for the Connected Generation offering premium content, technology and advertising solutions for the world’s finest brands and agencies.

Marc Sternberg
Co-Founder, Brand Innovators Summit

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

David Teicher
Editor and Chief Content Officer, Brand Innovators

david-teicher.jpgDavid Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles

Kim Thom
Director of West Coast Sales, NinthDecimal

kim-thom.jpgKim Thom manages sales for NinthDecimal throughout California, the Pacific Northwest, and the Southwest. She is NinthDecimal’s representative to brands and advertising agencies seeking to strategically build their businesses using NinthDecimal’s customized mobile audience solutions. Kim brings more than 25 years of advertising and digital media experience to NinthDecimal. She joined from NBC Universal where she spent three years as Director of Strategic Sales & Marketing for the NBC owned and operated television stations and their digital properties. Prior to that she was Director of Business Development at NBC’s Bay Area affiliate KNTV, and Manager of Olympic Sales & Marketing for NBC TVSD. Kim has a BS in Communications from Boston University. She is originally from Connecticut, but has for the past 20 years called the Bay Area home. She currently lives in Mill Valley with her husband and her dog, Paisley.

Michele Tobin
SVP Global Brand Partnerships at Rovio Entertainment Ltd.

michele-tobin.jpgMichele Tobin is the SVP, Global Brand Partnerships and Advertising at Rovio Entertainment, one of the world’s leading mobile entertainment companies. In this role, she leads the company’s worldwide ad monetization and partnership efforts with agencies and brands across all vertical markets. Prior to joining Rovio, Michele spent nearly six years at Millennial Media; for the past three and a half years, she was the Vice President of Millennial Media’s global entertainment practice. Michele has been in the mobile industry for more than 12 years and she was named a 2013 Mobile Woman to Watch by Mobile Marketer, and one of the Most Powerful Women in Mobile Advertising by Business Insider in 2013 and 2014. @MicheleTobin