Brand Innovators Network coming soon!
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Event Chair: Tricia Nichols, Global Lead, Senior Director, Consumer Engagement & Brand Partnerships, Gap
Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship
Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.
Moderator: Doug Weisen, Executive Director, Strategy, Verve Mobile
Ryan Anderson, Director, Marketing, ESPN
Sam Gagliardi, VP eCommerce, RB
Kelly Mullins, Associate Manager, Mobile & Affiliates, Aeropostale
Joshua Nafman, Sr. Director, Brand Marketing & Digital, KIND
George Fleck, VP Global Brand Management, Le Meridien & Westin, Starwood Hotels & Resorts Worldwide, Inc.
Ian Sefferman, General Manager, App Store Analytics, Tune
The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of content, video and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line.
Moderator: Liza Blumenthal, RVP Sales, Northeast, Millennial Media
David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless
Elisa Padilla, Senior Vice President & Chief Marketing Officer, Barclays Center and Brooklyn Nets
Sarah Salter, Head of Marketing, Q by Equinox
Looking at the relationship between media and creative, both in traditional advertising and digital advertising, Harry will review why there is a disparity between investment in creative and investment in media when it comes to digital advertising. Harry will focus on one of the hottest topics in digital advertising right now, video. We know that landscape TV videos don’t work well in the portrait world of mobile but how can solutions be developed that allow brands to utilize existing content and transform it into effective small screen storytelling. It’s time we show consumers something they want to see.
Harry Robinson, VP of Product Marketing, Celtra
By 2020, Millennials will make up half of business travelers, but their preferences, habits, and expectations will be very different than travelers before them. With Millennial travelers seeking authentic, localized experiences, the hospitality industry is challenged to not only deliver these experiences, but also to change operations centered around consistency and find new value in their scale.
This conversation with innovation consulting firm, Fahrenheit 212, and Marriott, will share their story of how Marriott is taking on the Millennial challenge globally and what they learned along the way about their future customers as well as what they needed to do as an organization to continue to support innovation.
Mark Burrell, Co-Founder, Tongal
Nathan Marafioti, Marketing Director, eCommerce, RB
You can’t say “Millennial” without saying “Multicultural.” Did you know that Hispanic Millennials are growing at 5x the rate of the non-Hispanics? Join Adsmovil, the premier Mobile Advertising Network, for an overview on Hispanic Millenials, and how powerful Mobile can be when targeting them.
Heidi Corn, Sales Director, Adsmovil
Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.
Moderator: Clair Oliverson, Global Product Marketing Manager, Fiksu
Ryan Bonifacino, Chief Marketing Officer & SVP Digital at Alex and Ani
Nathan Marafioti, Marketing Director, eCommerce, RB
Tricia Nichols, Global Lead, Senior Director, Consumer Engagement & Brand Partnerships, Gap