January 9, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

7:30am

Breakfast and Registration

8:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:00am

Keynote

Laurent Faracci, Executive Vice President Category Development – CDO Health, RB
Rohit Jindal, Global Category Director for Dettol, Pollution and Veet, RB

9:25am

Fireside Chat

Laurent Faracci, Executive Vice President Category Development – CDO Health, RB
Rohit Jindal, Global Category Director for Dettol, Pollution and Veet, RB

Q&A conducted by: Kevin Arrix, Chief Revenue Officer, Verve

9:40am

Featured Fireside Chat

Debra Bass, President, Marketing Services, Johnson & Johnson

Q&A conducted by: John Piccone, President and Chief Revenue Officer, Simulmedia, Inc.

10:00am

Keynote — TV’s Tipped: Embracing a New Playbook

Peter Naylor, SVP Advertising Sales, Hulu

10:20am

Keynote

Melinda Cheng, Executive Director – Media, Toys R Us

10:40am

Fireside Chat

Melinda Cheng, Executive Director – Media, Toys R Us

Q&A conducted by: David Shim, CEO, Placed

10:55am

Networking Break

11:10am

Fireside Chat

Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa

Q&A conducted by: Harry Kargman, CEO, Kargo

11:30am

Fireside Chat

Bachir Zeroual, Sr. Marketing Director, Samsung Electronics America

Q&A conducted by: Max Read, Editor-In-Chief of Select All, A New York Media Co

11:50am

Fireside Chat

Aaron Kohn, VP Digital Engagement, Mattel

Q&A conducted by: Casey Stuart, Vice President Sales, SW, ‎Sabio Mobile

12:10pm

Fireside Chat

Jason Fairchild, Co-Founder and CRO, OpenX

Q&A conducted by: Alex Kantrowitz, Senior Technology Reporter, BuzzFeed News

12:30pm

Keynote — Welcome to the Age of Content

We find ourselves in the midst of a seismic shift in advertising. Age-old strategies and executions that marketers and media agencies have depended on to reach and engage their audiences aren’t holding up well to browser changes, a move to mobile, and a more empowered consumer. This has fueled a renewed interest in content, but branded content has been historically challenging to manage, scale, and measure. How can marketers make the adjustment?
Justin Choi, Founder and CEO, Nativo

12:50pm

Keynote

Barney Waters, President, K-Swiss

1:15pm

Lunch

2:00pm

ROUNDTABLE 1 – Future of Media, TV, Digital Video, & Emerging Platforms

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data, targeting vehicles and changing the definition of addressable television. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.

Moderator: Jim O’Donnell, Vice President, West Coast Advertising Sales, Hulu

Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa
Joanna Darst, Global Director, Media and Consumer Activation, Molson Coors
Stephen Murphy, Director of Advertising, Allstate
Matt Pritchard, VP Digital Campbell Soup Company
Anthony Laurenzo, SVP, Non-Linear Video Strategy & Investment, Dentsu Aegis Network
Kheri Tillman, VP Global Brand Development, Harman
Bryan Trainor, Director of Advertising, Aetna

3:05pm

Keynote

Dave Knox, Author, Predicting The Turn

3:30pm

Networking Break

3:50pm

ROUNDTABLE 2 – Digital Transformation & Building The Marketing Org Of The Future

Moderator: Anders Ekman, CEO, V12 Data

Mark Brodeur, VP of Digital Innovation, Nestle
Ivonne Kinser, Director of Digital Strategy & Innovation, Avocados from Mexico
Dave Knox, Author, Predicting The Turn
Tim Leake, CMO & SVP, RPA
Scott Roen, Managing Director, Global Digital, Blackrock
Seth Solomons, CEO, North America, Wunderman
Lilian Tomovich, Chief Experience and Marketing Officer, MGM Resorts International

4:55pm

ROUNDTABLE 3 – The Future of Retail, eCommerce & Consumer Engagement

Moderator: Bill Hildebolt, CEO, gen.video

Scott Emmons, Head of The Innovation Lab, Neiman Marcus
Shawn Gold, Corporate Marketing Officer, Techstyle Fashion Group
Liz Crisafi, Head of Loyalty, Partnerships and Portfolio Marketing, InterContinental Hotels Group (IHG)
Lou Jordano, CMO, Crimson Hexagon
Zach Overton, VP Customer Experience, GM of Samsung 837 and Galaxy Studios, Samsung Electronics America
Dave Spinato, VP, Global eCommerce, Harman
Veeral Shah, VP & GM eCommerce, Amazon & Pure Play Business Team, Campbell Soup Company
Carmen True, Global Head, Digital Experience & Marketing Innovation, HP
Eric Heller, CEO & Founder, Marketplace Ignition

6:00pm

It’s a Wrap!