January 8, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:15am

What’s Next in Digital Marketing & New Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Zach Kubin, Vice President of Sales and Partnerships, Parsec Media

Nick Ayres, Director, Social Media, Georgia-Pacific
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Stephanie James, Director of Digital Marketing, Newell Brands
Kim Lewis, VP Digital Strategies, Sonic Drive-In

9:50am

Keynote

Yin Woon Rani, VP Integrated Marketing, Campbell Soup Company
Matt Pritchard, VP Digital Marketing, Campbell Soup Company

10:15am

Fireside Chat

Yin Woon Rani, VP Integrated Marketing, Campbell Soup Company
Matt Pritchard, VP Digital Marketing, Campbell Soup Company

Q&A conducted by: Michael Moreau, Chief Operating Officer, Salesforce Data Studio, Krux

10:30am

Keynote

Steven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast

10:50am

Networking Break

11:05am

Keynote — Wonderful Pistachios’ climb to becoming America’s fastest growing snack brand

Adam Cooper, Vice President of Marketing, The Wonderful Company

11:25am

Fireside Chat

Adam Cooper, Vice President of Marketing, The Wonderful Company

Q&A conducted by: Paul Kontonis, Chief Marketing Officer, WHOSAY

11:40am

Keynote

Katie Bayne, SVP Sparkling Brands, The Coca-Cola Company

12:10pm

Fireside Chat

Katie Bayne, SVP Sparkling Brands, The Coca-Cola Company

Q&A conducted by: Serge Matta, President, ‎Ground Truth

12:25pm

Keynote — Why 2017 Was Not the Year of the Influencer (And How 2018 Could Be)

Jim Tobin, President, Carusele

12:45pm

Lunch

1:30pm

Keynote

Ryan Ostrom, Chief Digital Officer, KFC, YUM! Brands

1:55pm

Fireside Chat

Ryan Ostrom, Chief Digital Officer, KFC, YUM! Brands

Q&A conducted by: Beth-Ann Eason, President, ‎Innovid

2:15pm

Success Story

Shauna Collins, Executive Director, Brand Marketing, Aetna

2:35pm

Keynote

Douwe Bergsma, Chief Marketing Officer, Georgia-Pacific

3:05pm

Fireside Chat

Douwe Bergsma, Chief Marketing Officer, Georgia-Pacific

Q&A conducted by: Tom Hartman, Vice President Sales, ‎Innovid

3:25pm

Networking Break

3:40pm

Keynote — Painting Your Brand Story With a Big Brush

When it comes to marketing, the tech category is one of the most crowded and complexed in the world and it’s only going to get worse with new players, new devices and new services joining the conversation while fighting for differentiation and attention. Learn how Qualcomm, one of the world’s most impactful and misunderstood tech brands, has been successful in taking control over the narrative by streamlining the brand story into a singular value proposition and breaking through the category noise by developing an unconventional & differentiated brand voice.

Liya Sharif, Sr. Director, Global Brand & Advertising, ‎Qualcomm

4:00pm

Fireside Chat – Crafting Your Story: What Goes Into A Rebrand?

Shauna Collins, Executive Director, Brand Marketing, Aetna
Liya Sharif, Sr. Director, Global Brand & Advertising, ‎Qualcomm

Q&A conducted by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

4:20pm

Fireside Chat

Joanna Darst, Global Director, Media and Consumer Activation, Molson Coors

Q&A conducted by: Malcolm Faulds, VP, Marketing, Salsify

4:40pm

Fireside Chat

Lisa Schoder, Head of US Marketing & Media, Ford Motor Company

Q&A conducted by: Rich Routman, President and CRO, MinuteMedia

5:10pm

Keynote

John Andrews, CEO, Photofy

5:30pm

Panel

Join Bonin Bough and the founders of Emogi, IronSource, and Tap On It Deals for a discussion on the latest emerging trends shaping the mobile messaging landscape, and how brands can leverage the power of peer-to-peer communication to drive brand advocacy while providing value for the end user. As messaging continues to be the dominant form of communication, we will see new opportunities emerge for brands to engage consumers more effectively in mobile messaging through content – from emoji, stickers, GIFs to live content, services, commerce and more – and data intelligence.

Bonin Bough Host of CNBC’s Cleveland Hustles

6:00pm

It’s a wrap!