Over the past twenty years, the Internet has fundamentally changed how we consume and interact with all forms of content and information. Both user generated and professional video is ubiquitous, challenging multi-player games and utilitarian apps are everywhere, and social media has re-invented how we communicate with each other. Everybody, including major brands, have become publishers. And, digital devices and phones, connected TV, and other platforms have altered when and where we watch television and read the news. Online trading, banking, and eCommerce have forever changed how we invest, transact, and shop. Meanwhile, digital media, geo-targeting, and Big Data have created new ways for advertisers to send highly targeted, personalized messages to their consumers, when and where they are most prone to buy. It’s been a whirlwind, to say the least.
“I always stop by Brand Innovators to connect with other folks from brands and hear what they are doing in the social and digital marketing space with the the emergence of new technologies like artificial intelligence.”
— Chad Parizman, Pfizer
“You get to hear from interesting brands like Lionsgate and Dunkin’ Donuts while having the opportunity to meet with folks from innovative start ups.”
— Ben Gemski, The Kraft Heinz Company
“Brand Innovators is a fantastic community of marketers that are really willing to change the world on some level.”
— Alicia Tillman, CMO, SAP