Monday, July 13, 2015


  • 7:30am-8:45am | Registration and Breakfast
  • 8:45am-9:00am | Welcome
  • 9:00am-10:25am | Program
  • 10:25am-10:40am | Networking Break
  • 10:40am-12:05pm | Program

  • 12:05pm-1:05pm | Lunch
  • 1:05pm-3:00pm | Program
  • 3:00pm-3:15pm | Networking Break
  • 3:15pm - 4:15pm | Program

  • 4:15pm | Brand Innovators "40 Under 40" Class of 2015 Celebration

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

7:30am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship
Event Chairperson: Roohi Moolla, Senior Vice President, Enterprise Social Media, Wells Fargo

9:00am

Digital Mega-Trends Circa 2015: Social, Mobile, Content, Video and Data Drive Brand Marketing

2015 is turning out to be a watershed year for the marketing and media industries as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media and entertainment, and E-commerce; brands are publishing more original content than ever; digital video continues to challenge television; big ‘Big Data’ is evolving into ‘Small Data’ and ‘Purposeful Data,’ as brand marketers get their arms around how to use data to fuel their advertising messages. Lean in and learn how today’s foremost brand marketers are using tech to drive ROI in every aspect of their business.

Moderator: Kamuti Kiteme, Vice President, LiveIntent

Jennifer Bordner, Mobile Marketing Lead, CRM, Gap Inc.
Andrew Der, Marketing Strategy & Business Development, Verizon Ventures
Justin Holmerud, Global Marketing Manager, Merchandising, Social Commerce & Personalization, Starwood Hotels & Resorts Worldwide

9:35am

Fireside Chat — How we took a stand on diversity & inclusion and how we defended it in Social Media

Moderator: Jennifer Manger, Vice President, Enterprise Social Media, Wells Fargo
Michael Lacorazza, Executive Vice President, Head of Integrated Marketing, Wells Fargo

10:00am

Connecting with Millennials and Gen Z through Entertainment and Compelling Content

Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of entertainment and content: Movies, Video, Music, Gaming and more.

Moderator: Sahil Mansuri, ‎Head of Global Brand Sales, Virool

Hamilton Brown, Sr. Brand Director & Managing Director, Taco Bell Foundation, Taco Bell
Jon Budd, Senior Group Manager, New Media, Hyundai Motor America
Raphael Aquino Jose, Senior Marketing Communications Manager, Skype, Microsoft
Justin Manfredi, Senior Director, Digital Marketing, Activision

10:35am

Keynote

Brian Solis, Principal Analyst, Altimeter Group, author of What’s the Future of Business (WTF)

11:00am

Networking Break

11:20am

Success Story

Scott Kegley, Director of Digital and Social Media, San Francisco 49ers

11:40am

Keynote — Digital Trends 2015: The Evolution of Consumer Experiences

People all over the world are living digitally – at work, at home and everywhere in between. Microsoft’s Digital Trends 2015, curates our perspective on consumers’ expectations for digital and illuminates the current and future implications for brands. Each trend tells a story of the changing relationships toward technology and we’ve brought these insights together in a compelling way that helps advertisers understand the new rules for consumer experiences.

Nathalie Krup, Global Consumer Insights Manager, Microsoft

12:05pm

Wells Fargo New Initiatives of Focus

Moderator: David Encizo, VP, Enterprise Social Media Analysis & Command Center, Wells Fargo

Darius Miranda, VP, Social Business Strategist, Wells Fargo
Josephine Chew, Vice President of Digital Marketing, Wells Fargo
Jennifer Manger, Vice President, Enterprise Social Media, Wells Fargo

12:40pm

Success Story

Jon Budd, Senior Group Manager, New Media, Hyundai Motor America

1:00pm

Lunch hosted by FleishmanHillard

2:00pm

Keynote — Reviving Espolòn Tequila

When Campari America acquired Espolòn Tequila five years ago, it saw potential for the brand and the tequila category. Learn about the innovative tactics used to a bring a relatively unknown, niche product to the masses and grow Espolòn Tequila into one of the most successful spirits brands today.

Umberto Luchini, Vice President of Marketing, Campari America

2:25pm

Success Story — #MayPacTecate: How Heineken Mexico Grows Its Brands with Social Engagement

Consumers now expect amazing experiences from brands every step of the way. Brands must listen and evolve with customer feedback or risk becoming irrelevant. Social media is at the forefront of helping brands make sense of consumer experiences, innovate based on feedback, and build customer loyalty. That’s why forward-thinking leaders are bringing social to the forefront. This session will discuss trends on how companies are changing the game with social and present howHeineken Mexico redefined the social game during the Mayweather vs. Picquiao boxing event.

Pernille Bruun-Jensen, Chief Marketing Officer at NetBase
Rubén Armando Hernández Castillo, Digital Marketing Manager, Heineken Mexico

2:50pm

Success Story — Digital Video

Consumers are hungry to live their passions. The degree to which purpose drives consumer shopping and purchases is eye-opening. Consumers choose the brands that engage them on their passions and interests 42% more often than they do those that simply urge them to buy the product being advertised. As a result, the brands that thrive in the digital world remember one thing above all—the path to purchase goes through the path to purpose. Nidhi Gupta shares successful Western Union video campaigns that demonstrate this, joined by Egan Brinkman from Google.

Nidhi Gupta, Senior Marketing Manager, Western Union
Egan Brinkman, Large Customer Sales – Finance, Google

3:15pm

Networking Break

3:30pm

Macro Marketing Trends 2015

This session will tap the minds’ of leading brand marketers as we explore the biggest trends in the industry. What’s keeping these marketers up at night? What new technologies are they watching? What are the big trends they’re focused on for 2015 and beyond, and what opportunities and challenges are entailed therein?

Moderator: Arie Jongejan, Enterprise Account Executive, Livefyre

John Koller, Vice-President, Marketing, Sony PlayStation (SCEA)
Umberto Luchini, Vice President of Marketing, Campari America
Burke Raine, Vice President of Marketing, Snacks, Diamond Foods

4:05pm

Keynote

John Koller, Vice-President, Marketing, Sony PlayStation (SCEA)

4:30pm

Brand Innovators ’40 Under 40′ Roundtable: How To Be A Change Agent

A new generation of brand marketers or “change agents” is driving digital transformation within the ranks of America’s oldest and most established companies. Learn how Fortune 500 and other leading brands are embracing new digital platforms, formats and other innovative emerging technologies technologies to re-invent how they engage with and build long-term relationships with their consumers. Take note Silicon Valley.

Moderator: Ryan Bowling, Senior Vice President, FleishmanHillard

Travis Brennion, Brand Manager, Milk-Bone, Big Heart Pet Brands
Noelle Kim, Glass Product Marketing Manager, Google
PJ Lewis, Senior Director, Global Brand Marketing and Design, Mattel, Inc.
Stephanie Naegeli, Digital Marketing Innovation Manager, Nestle
Michelle Weiskittel, Manager, Digital Media Marketing, Safeway

5:10pm

Brand Innovators ’40 Under 40′ Awards

Commencement Address by Noel Lee, CEO, Monster