Over the past twenty years, the Internet has fundamentally changed how we consume and interact with all forms of content and information. Both user generated and professional video is ubiquitous, challenging multi-player games and utilitarian apps are everywhere, and social media has re-invented how we communicate with each other. Everybody, including major brands, have become publishers. And, digital devices and phones, connected TV, and other platforms have altered when and where we watch television and read the news. Online trading, banking, and eCommerce have forever changed how we invest, transact, and shop. Meanwhile, digital media, geo-targeting, and Big Data have created new ways for advertisers to send highly targeted, personalized messages to their consumers, when and where they are most prone to buy. It’s been a whirlwind, to say the least.
So, what’s in store for the next 20 years… Forward looking brand marketers will find out on both coasts, at Brand Innovators Mega-Trends East, in New York, Wednesday, October 1, 2014, during Advertising Week, and Brand Innovators Mega-Trends West, in San Francisco, Thursday, October 23, 2014. Come join us, and hear first hand from industry leaders about the major trends transforming the marketing and media industries today.
“It’s an exciting, transformative time in media and I’m excited to be Co-Chairing the Brand Innovators Integrated Media Buying Summit. In particular, I look forward to discussing interesting topics such as buying media in a digital age and how to best leverage big data with other marketers.”
— Marc Speichert, CMO, L'Oreal USA
“I was honored to be invited to deliver the opening keynote at the first Brand Innovators Summit in San Francisco. I enjoyed sharing Visa’s best practices on social commerce and hearing feedback from fellow brand marketer peers.”
— Kevin Burke, Chief Marketing Officer – Core Products, Visa
“Thank you for including me in such a thought-provoking day. The speakers were knowledgeable, exciting and inspirational. It’s been a long time since I took so many notes!”
— Gail Tifford, Director of Media, North America, Unilever