June 25, 2019

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Cotent and Community, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Temi Lane, Head of Business Strategy & Planning, Nestlé USA

9:15am

What’s Next in Digital?

Looking out at 2025, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Orchid Bertelsen, Digital Innovation Lead, Nestlé
Amisha Gandhi, VP, Influencer Marketing, SAP Ariba
Fahad Khawaja, Global Head of Marketing, Johnson & Johnson

9:50am

Fireside Chat

Temi Lane, Head of Business Strategy & Planning, Nestlé USA
Rachel Jaiven, Häagen-Dazs Communications and Growth Acceleration Leader, Nestlé Dreyer’s Ice Cream

10:15am

Fireside Chat

Heather Combs, Senior Director of Brand Strategy, Adobe

Moderated by: Tom Nelms , Head of Partner Growth, MediaMonks

10:25am

POV

10:40am

Fireside Chat

Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

Moderated by: Ashley Moris, Director of Sales, Northwest, Spotify

11:05am

Networking Break

11:25am

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. These connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Chris Carfi, Director of Content Marketing, GoDaddy
Drew McGowan, Communications Lead – CLIF Brand, Clif Bar & Company

12:00pm

Fireside Chat

Ritu Mathur, Senior Director of Brand Marketing, Clif Bar & Company

12:25pm

Pivoting to Performance Branding

Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.

Marc Guldimann, Founder & CEO, Parsec Media

12:40pm

Lunch

1:40pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Alysse Esmail, Manager, Paid & Social Media, NVIDIA
Lorena Hathaway, Marketing Director, Demand Generation, Americas, Pitney Bowes
Brooke Shapiro, Brand Engagement Manager, Channel, The Clorox Company
Sandhya Simhan, Digital Innovation Lead, Intuit
Ninad Wagle, Sr. Director, Corporate Social Media, Visa

2:15pm

Fireside Chat – Mindset Innovation: Cultivating Compassion for Yourself, Your Organization, and Your Customer

Breana Teubner, Senior Director, Product Innovation, Strategy, & Operations, Banana Republic

Moderated by: Cara Watson, Managing Director, Client Services, R/GA San Francisco

2:40pm

POV

2:55pm

Networking Break and Ice Cream Social

3:15pm

Keynote

Sachin Puri, Sr. Director, Global Head of Performance Marketing, StubHub

3:35pm

Fireside Chat

Sachin Puri, Sr. Director, Global Head of Performance Marketing, StubHub

3:50pm

POV

4:05pm

Panel: The Challenger Mentality

Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.

Moderated by: Andrew Tasker, Sales Director, West, Outbrain

Kerry Hopkins, Marketing Director, Innovation and Incubation Brands, Nestle Ice Cream, Nestlé USA
Helena Hounsel, Head of Social & Community, Brandless
Andrew Radlow, Chief Marketing Officer, Grabango
Jenna Stephenson, Director of Marketing, Harmless Harvest

4:40pm

It’s a wrap!