Brand Innovators Network coming soon!
With more products in the market and more ways for your competitors to reach your customers than ever before, growth marketing has become an integral part of the marketer’s toolbox. Successful marketing is no longer only about top-funnel acquisition– it’s about keeping customers engaged and growing your customer base simultaneously. This means focusing on acquisition, retention, loyalty, and activation of your customer base simultaneously, garnering brand love and staying top of mind throughout the purchase funnel.
What are the growth strategies driving acquisition, engagement, and retention? How are growth teams set up for success? What’s next in growth marketing, and who are the brands winning at growth?
Adam Kleinberg, CEO/Co-Founder, Traction
The recent influencer marketing explosion is one of the most important and polarizing shifts in the history of brand marketing. Social media has also provided brands with a platform for turning influential users into advocates and brand ambassadors; influencers who then leverage their social media channels and provide powerful word-of-mouth at scale. Influencer programs also present a strong opportunity for authentic, relevant content marketing.
How are the most successful brands using influencers to get a meaningful market advantage over their competitors? What’s the best way to find the right influencer? How do the best influencer campaigns maintain authenticity?
Brooke Shapiro, Brand Engagement Channel Manager, The Clorox Company
Retail is evolving faster than ever before. With brick-and-mortar business turning to eCommere and eCommerce-first retailers introducing unconventional brick-and-mortar applications, traditional silos and channels are breaking down. Consumers’ path-to-purchase can resemble more of a maze, with infinite choices along the way to distract or steer customers to different purchasing methods.
How are the most competitive brands making the customer journey easier? What are the new technologies and business models helping brands cut through the clutter? What are the latest trends in customer behavior, preferences, and shopper marketing? And how can brands best compete with retail giants like Amazon?
In this discussion, today’s marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2018.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketers structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Sabrina Cherubini, Marketing Director, Kmart Strategy, Sears Holdings
Kirstin Falk, Managing Director, Brand Storytelling & Innovation, Charles Schwab
Brent Quan Hall, Director of Digital, Nokia Technologies