We look forward to seeing you on April 17.

Contacts

Brandon Gutman

Brand Innovators LLC

917-843-7606

Marc Sternberg

Brand Innovators LLC

310-403-3330

Speakers

Tia B Coachman
Director of People Operations, Laundry Service

Tia currently works at 24/7 Laundry Service, a full-service agency with content creation, production, and media buying where she serves as Director of People Operations. She previously served as an HR Manager at Wieden + Kennedy, an independent, creatively led advertising agency where she helped to transform the agency’s HR initiatives and programs. In her former life, Tia served in the Federal and District of Columbia Government for a total of seven years as a Management Analyst and HR Advisor. And, she is extremely proud of the four years when she served as the Managing Director of The Sevan Group – an African American woman-owned photography and design studio which she also co-founded.

Tia is no stranger at the intersection of blackness, feminism, queerness, and motherhood. Rooted in the community with a desire to progress the lives of African-Americans and women, Tia’s community work is through the local Boards of Directors where she has served as a member or committee member including the Black United Fund, Bitch Media, Portland Workforce Alliance, and Jack and Jill of America, Inc. Tia is also a member of Delta Sigma Theta Sorority, Inc, a service organization.

She graduated from Howard University in 2005 with a BBA in International Business and Marketing and has an MBA from the University of Maryland University College which she received in 2011. She also holds the SHRM-SCP Certification. Whenever she can, Tia explores the beautiful state of Oregon with her two sons.


Brandon Gutman
Co-Founder, Brand Innovators

As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.


Victor Hernandez
Director, Digital Marketing and CRM, Windstar Cruises

My goal in life is to learn and travel as much as possible. I am always looking at how I can grow as a person and in my professional career. I enjoy staying on top of technology as this particular industry has always fascinated me. I have managed millions of dollars in advertising and sold over a million dollars in marketing programs. I have worked in both in-house marketing and client-facing marketing agencies. I have done b2b and b2c sales. I am a driven, passionate, hardworking individual with an entrepreneurial mentality. In my spare time, I play soccer and volleyball with a local team and volunteer at several organizations around Seattle.


Austin Hodges
Senior Manager, Global Marketing, adidas

Born and raised in Portland, I naturally gravitated towards the “Sports Product” industry. After spending (3) years post undergrad as a consumer research consultant, I graduated from University of Oregon’s school of business with a Sports Product Management Masters degree. From there, I combined my education with market research experience to join the global brand marketing team at adidas.


Merlin Kister
General Manager, US Marketing, Intel

Merlin Kister is the general manager of US marketing for Intel Corporation. He is responsible for increasing preference and demand for Intel’s full product portfolio in enterprise and consumer markets—from 5G to AI to server to internet of things to consumer and business PCs. His team works closely with sales to increase Intel’s revenue through direct Intel-led campaigns and collaborative programs with partners and retailers. Kister’s team of innovative marketers include managers covering market/audience segments, retail, digital marketing and media and events.

Kister brings to the position a successful track record of more than 25 years of leadership positions in marketing, branding and product management. In previous roles at Intel, Merlin led global product branding, worldwide consumer marketing strategy and the US and Latin America PC marketing strategy and retail campaign team.

Other professional experience includes technical marketing and product management roles at Motorola, Velsicol Chemical Corporation and Kester (formerly a division of Litton Industries). He earned a Bachelor of Science in materials science/engineering (Ceramics) from Penn State University and an MBA from the Kellogg Graduate School (Northwestern University).


Deb Landau
Global Diversity and Inclusion Brand Marketer, Intel

Deb Landau is a seasoned journalist who has written hundreds of articles on everything from migrating salmon to robotic leisurewear. She’s written more than a dozen travel guidebooks, was anthologized in America’s Best Crime Writing, and taught magazine publishing at the University of Oregon. At Intel, she evangelizes the art of storytelling and believes human experiences – whatever diverse place they come from – are at the heart of real connection, inclusion and change.


Joseph Leichman
VP of Brand Partnerships, OpenX

Joseph Leichman helps lead the Buyer Development team at OpenX, which looks after the company’s relationships with brands, agencies, agency trading desks, consultants and managed-service providers. He is instrumental in developing OpenX’s go-to-market strategy, global sales efforts and programmatic education curriculum. Joseph has been published in Adweek and Digiday, featured on Beet.TV and consulted for eMarketer’s B2B Digital Ad Spend Forecast.

Prior to joining OpenX, Joseph worked with numerous Fortune 50 advertisers at Neo@Ogilvy and Spark Foundry across programmatic, IO-bought digital media and paid search. Joseph also worked in a digital strategy & business development role at Warner Music Group, where he negotiated content licensing deals with digital streaming services and drove monetization for Warner’s content and publisher assets.


Jonathan Lustig
Senior Vice President of Sales, TripleLift


Sara Mascall
VP of Technology, Media & Telecommunications Vertical, The Wall Street Journal


Tara Moss
SVP Managing Director Portland, R/GA

As managing director, Tara leads the R/GA Portland office, delivering innovative, multidisciplinary creative output in collaboration with new and existing client partners, the office’s diverse teams, and the global R/GA network. A digital native, Tara brings more than a decade of experience leading projects that span strategy, communications, design, and product and service development.

Tara comes to R/GA from Dentsu Aegis Network (DAN), where she most recently served as Head of Business Transformation and Global Consulting. There, Tara managed the global consulting strategy and business development, including consulting for the holding company, mergers and acquisitions, and management of the agency’s internal startup, Jumptank.

Prior to her role at DAN, Tara served as the Managing Operator of Jumptank where she led digital transformation for adidas. While there, Tara led multiple critical initiatives for the business, helping establish adidas’ Digital Brand Commerce Division and Digital Leadership Team, which drove end-to-end digital transformation.


George Olexa
Director of Global Social Media, Intel

In a career working across consumer electronics, financial services, B2B and wine & spirits, George is marketing leader with expertise in building global strategies for brands including American Express, BMW, Intel and Sony. After a decade in the advertising industry, George relocated from New York to Los Angeles to build a social media influencer and content studio before relocating once again to join Intel where leads the tech company’s global social media strategy. He’s passionate about the technology industry and the components that make our connected world run. In his spare time, George is an avid hiker (with his dog of course) and a wine enthusiast. He and his wife love to travel and capture their favorite Insta-worthy moments.


Sarah Outlaw
Human Resources Director, Wieden+Kennedy

Sarah Outlaw has over 14 years of HR experience, including four at Wieden+Kennedy Portland, where she is the HR director. Within her role, Sarah focuses on empowering employees to take creative risks and make the best work of their lives. Her team also works to enrich the employee experience inside and outside of W+K. Over her career, Sarah has worked across social services and learning and development. She is a strong advocate for women and people of color and builds programs that create brave spaces and cultivate empathetic leaders.


Hedy Payghambari
Director of Marketing, Media, Papa Murphy’s International

What’s the objective? How are we measuring results? Is this the most efficient way to achieve our objective? Some of the questions you’ll find me asking (almost) every day from my team. As the Director of Marketing, Media at Papa Murphy’s International, my role is to acquire new customers and drive revenue through different channels once slice at a time.

Growing up living in four different continents, change became my middle name. I love learning about new people, places, and ideas which makes the ever changing world of marketing the perfect host for my interests. I’m passionate about diversity, the Oregon Ducks, and helping people advance their careers in marketing.


Paul Riismandel
Director of Marketing and Insights, Midroll Media

Paul Riismandel has been a podcast researcher since before the medium even had a name. He’s worked at Midroll since 2014 where he built and established the marketing and research strategy that laid the foundation for the company’s podcast advertising business. Heading up Midroll’s B2B marketing efforts, Paul conducts market research and advertising effectiveness research that continues to demonstrate that podcasting is one of the most robust platforms for brands of all sizes.


Casey Saran
CEO, Spaceback

Casey is co-founder and CEO of Spaceback, the first platform to bridge the gap between social and paid media. As long time product lead / digital advertising veteran, Casey has held senior position at Admeld, Google (twice), iSocket, and Rubicon Project. He is also a champion disc golfer and an active musician / recording artist.


Kristina Smith
Director, Global Digital Marketing, KEEN

Tarheel born and Tarheel bred, I’ve spent most of the past 13 years bouncing back and forth between North Carolina, the PacNW, and London. Most recently, Portland has been home for the past (almost) two years for me, my husband (Simon) and our two cats (Pooka & Tyrie). I am a UNC Basketball fan by birth, Seattle Seahawks and Mariners fan by transplant, and Liverpool FC fan by marriage. I will happily talk sports with anyone!

After 10+ years in the digital marketing space, the one thing I know with certainty is that I will learn something new every day. Having sold everything from Books to Stock Photos to Adult Novelties (ahem) and Shoes-by way of Amazon, Getty Images, Adam & Eve, and KEEN Footwear….I find it utterly fascinating what people do online, and am happiest when staring at a spreadsheet or session recording.

In my spare time, I love to cook, travel, and play sports. I love a good cup of coffee and a good IPA…because, who wouldn’t!


Felix Sold
Social Media Lead EMEA, Intel

Curious by nature, avid beta tester, opportunity taker with a strong focus on things that matter. Based in Munich, I lead Intel’s Social Media Marketing in EMEA as part of the Customer & Marketing Experience team responsible for digital marketing innovation. Prior to this, I gained experience as a Marketing Manager in the German Country Marketing Team.

Always looking to push boundaries to achieve more – both for myself and marketing at Intel. If I am not working, you will find me either outdoors doing sports (hiking and mountain biking in the alps is amazing) or in a restaurant scouting for new food experiences.


Renee Sorese
Senior Director – Digital Marketing, Modern Life and Devices, Microsoft

One of the biggest challenges facing any marketer today, especially at established companies and brands, is how to stay relevant, connected and wanted by a new generation of consumers. Digital channels are integral to building this sense of connection, with interactions that are authentic and timely. Throughout her 20-year career spanning major brands in the Consumer Electronics, Gaming and Financial services brands Renee Sorese has seen this industry evolve from campaigns where the only objective was getting clicks and eyeballs, to working to understand what constitutes and meaningful interaction with the customer, Renee has seen it all. In her newest role as the Director of Digital Marketing for the Modern Life and Devices team at Microsoft, Renee is working to build the connections and experiences that today’s consumers expect from the brands they choose and advocate on behalf of. Working to create a modern digital discipline within one of the biggest technology companies on the planet is just the next opportunity that Renee is excited to undertake in this rapidly evolving, digitally led world we all live in.

Before she earned a paycheck, Renee completed her Bachelors of Arts (Honors) in Economics at Queen’s University and earned an MBA in Marketing from the Schulich School of Business at York University.


Trisha Stecker
Corporate Director of Channel and Media Strategy, R&R Partners

Trisha has been in the digital media industry for 13+ years, starting out in SEO for some of the world’s largest brand names including Ralph Lauren, Victoria’s Secret, and Mercedes-Benz. She truly found her footing in the digital industry once she expanded into the paid media space; granular targeting, advanced measurement, deep tracking, and dynamic ads are a few of the things that keep her up at night. After making the move from the Big Apple to the Mile High City for R&R Partners, Trisha now leverages her digital expertise to uncover micro-audience behaviors and maps them to their respective channels to create a holistic marketing approach that is both impactful and effective. She has the pleasure of being challenged every day by clients at Las Vegas Convention & Visitor Authority, Pabst Brewing Company, and Topgolf. When she’s not being challenged by her clients, she’s challenging herself. Trisha recently graduated with her MBA from the University of Colorado Leeds School of Business, is training for the Ragnar race, and is forever mastering her fly fishing cast.


Marc Sternberg
Co-Founder, Brand Innovators

Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.


Sabrina Stoffregen
Communications Manager, Cisco

Sabrina Stoffregen is an accomplished diversity and inclusion, executive communications, and business development leader with 20+ years of experience at Intel and Cisco in brand marketing, employee engagement, employer branding, organization development and strategic communications. She is a seasoned journalist and public speaker; invited to share her insights on how actively engaged and empowered employees are one of the key drivers of business growth.


Doug Thielen
Director of Marketing, Filson

Doug Thielen is the Director of Marketing at Filson, the 121 year old Seattle based outdoor apparel manufacturer and retailer. In his role at Filson, Doug has the pleasure of leading the incredible teams across Public Relations, Events and Experiences, Paid Media, Local Marketing, Social Media and Content Marketing. Filson’s deep roots in the Pacific Northwest as one of the original outfitters for the Alaska Gold Rush, gives Filson a wealth of heritage, experience and product ingenuity to pull from in their marketing and storytelling efforts. Since joining Filson, Doug has lead partnerships with the National Forest Foundation, Backcountry Hunters and Anglers and number of local non-profits.

Prior to joining Filson, Doug was with REI leading their media and branded content strategy, as well as their local and experience marketing teams. When he’s not working in the outdoor industry you can find him recreating in it – from racing Ironman triathlons to spending time at Washington’s Crystal Mountain teaching his daughters to ski – Doug is most at home when he’s outside.


Carmen True
VP of Digital Experience and Marketing Innovation, HP

Carmen brings a combination of innovative thinking and deep analytical expertise as Global Head of Digital Experience Marketing Innovation. She is a 22-year HP leader with experience across the consumer and commercial channels encompassing the full range of marketing disciplines including media, advertising, digital, social, integrated marketing, etc. She has a deep passion for everything mobile – a true champion of innovation and delivering what’s next in customer’s experiences with brands.

Based in Vancouver, WA, she is a management sponsor for the Vancouver Women’s Network — WISE; co-leads the Vancouver Site Council; and leads the Vancouver Site Brand Identity Team.