October 1, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Opening Remarks: Anne Bologna, Chief Engagement Officer, iCrossing

9:25am

Keynote

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

9:50am

Fireside Chat

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

Moderated by: Max Meran, Co-Founder, Head of Partnerships, Opinary

10:05am

Fireside Chat

Barry Lowenthal, CEO, The Media Kitchen

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:20am

Business News in an Innovation Economy

With the rapid pace of change emanating from the tech sector and disrupting every corner of the global economy, what constitutes business news today has evolved. Join Jason Farkas for a sneak peek of CNN Business: the new business property launching in October from the worldwide leader of news. With a refocused mission and new products designed for rich integration, CNN Business will chronicle the transformation under-way in our economy fueled by tech.

Jason Farkas, Vice President and General Manager of CNN Business

10:40am

Fireside Chat

Julie Yufe, VP Global Marketing, Core Brands, AB-InBev

Moderated by: Evan Krauss, SVP, Global Sales, Ranker

11:05am

Networking Break

11:20am

Keynote

Peter Deluca, SVP Brand Advertising & Communications, T-Mobile

11:45am

Fireside Chat

Peter Deluca, SVP Brand Advertising & Communications, T-Mobile

Moderated by: Ashwin Navin, CEO, Samba TV

12:00 Noon

Fireside Chat

David Schneidman, Category Director, Scenting & Personal Care, Coty

Moderated by: Jeremy Steinberg, CRO, Yieldmo

12:20pm

Lunch

1:00pm

Fireside Chat

George Hammer, Chief Content Officer, IBM

Moderated by: Zach Kubin, VP of Sales, Parsec Media

1:30pm

New York Media Shares Recent Digital Innovation Success Stories

Ian Adelman, Chief Creative Officer, New York Media
Max Read, Senior Editor, New York Media
Daniel Hallac, Head of Product, New York Media
Miranda Dempster, Senior Art Director & Product Director, New York Media

2:05pm

Brand Growth: From Promise to Performance

Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don’t always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to perform.

Ariadna Navarro, Partner, Executive Director of Strategy, VSA Partners

2:20pm

How the changing media funnel will impact the 2018 holiday shopping season

With traditional TV declining and eyeballs shifting to other media channels, the purchase funnel as we know it is changing. The way we discover, research, and eventually purchase products is fundamentally different than it was from even a few years ago, and as we approach the 2018 holiday shopping season, it’s critical that advertisers have a strategy in place to capitalize. In this talk, OpenX Chief Brand Officer Dallas Lawrence will present new research of over 2,000 consumers, highlighting the changing media landscape and what it means for advertisers.

Dallas Lawrence, Chief Communications and Brand Officer, OpenX

2:35pm

Fireside Chat

Matt Pritchard, VP Digital, Campbell’s Soup Company

Moderated by: Andrew Kasprzycki, VP, Director of Global Business Solutions, Brands, LiveRamp

3:00pm

Networking Break

3:15pm

Media Trends & Innovation RoundTable

Chris Drago, Director, Global Media, HPE
Bruce Harwood, Director of Enterprise Media, Aetna
Emily Kalen, Sr. Manager, Media Strategy, Boxed
Jeff Ratner, Chief Media Officer, iCrossing

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

3:50pm

Fireside Chat

4:25pm

Digital Marketing RoundTable: Trends & Tactics

Matt Pritchard, VP Digital, Campbell’s Soup Company
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard
Colleen Sherry, Digital Lead – Beauty & Body Care, Henkel
Brittni Shull, Director, Multi-Channel Marketing, Sonic Drive In

Moderated by: Drew Berkowitz, Global VP, Brands, Insight and Content, Storyful

5:00pm

Its a wrap!