June 28, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

9:10am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico

9:15am

Keynote

Giovanni Gallucci, Senior Digital Strategist

9:40am

Fireside Chat

10:00am

Keynote: Building a Brand in a Brand-less Category

Alvaro Luque, President & CEO, Avocados From Mexico

10:40am

Fireside Chat

Alvaro Luque, President & CEO, Avocados From Mexico

10:55am

Networking Break

11:10am

Multicultural Marketing is Now

The melting pot in major cities is yesterday’s news. According to Nielsen, “Multicultural consumers are rapidly becoming the core of the U.S. population,” which means they are taking the reins of buying power. These different groups of consumers engage with brands using technology in various ways to meet their needs. To keep up with this shift, brands need to understand this new wave of “Super Consumers” and diversify their marketing strategy to become more inclusive and relevant. Hear from these multicultural brand marketing experts on how they’re using insights and data to drive product innovation, personalized messaging and ultimately build meaningful relationships with multicultural consumers.

Giovanni Gallucci, Senior Digital Strategist
Desiree Johnson, Director of Marketing, LALA Brands, USA, Borden Dairy Company
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

11:45am

Keynote – Ibotta

12:00pm

Keynote

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

12:20pm

Fireside Chat

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

Moderated by: Ashley Friendman, Senior Brand Partner, Foursquare

12:35pm

Lunch

1:30pm

Keynote

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton

1:55pm

Fireside Chat

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton

2:10pm

J&P Cycles Content Marketing Success Story

Sean Laughlin, Vice President Marketing, MAG Retail Group

2:35pm

QSR: Fast Casual 2.0

Whether it’s fast food, fast casual or even “fine casual”, consumers have become more demanding than ever. A higher level of food quality and fast service is not enough anymore. They want mobile ordering, sleek interiors and instagrammable moments all at an affordable price. Here from brand marketers in the food-service industry on how they’re winning the lunch money from consumers.

3:10pm

POV

3:30pm

Networking Break

3:45pm

The New Norm: eCommerce & Mobile Shopping

40% of global internet users, or more than 1 billion people, have bought products or goods online and the internet contributes to more than $2.2 trillion in annual retail sales. And, with an estimated 4.77 billion mobile users worldwide in 2017, it’s no surprise that mobile commerce is expected to grow 2.58 times faster than total eCommerce sales. Even in store shopping is affected by mobile with 82% of smartphone users saying they consult their phone during shopping in a physical location. Shoppers now expect seamless inventory visibility and synchronized customer support both in-store and online, as they increasingly engage with retailers via mobile, both in-store and on the path to purchase.

Ad spend is increasingly shifting to digital as eCommerce continues to grow. Companies expect to allocate 30% of their marketing budget to online in 2017. This rate is expected to grow a whopping 35% in 2018. Online spend for search engine marketing will capture the largest share with the next largest share being online display, including banner ads, online video, etc.

Our panel weighs in on the evolving consumer habits, all the new opportunities and challenges afforded by the mass shift to eCommerce and mobile shopping, and the technologies enabling retailers to keep pace.

Randall Hall, Lead Manager, Digital Strategy, AT&T

4:20pm

Women in Marketing Roundtable

Veronica de Campos, Digital Media, Cicis Pizza
Shaun Nichols, Chief Marketing Officer, LALA U.S.

5:00pm

It’s a Wrap!