June 28, 2018

Get Connected

Brand Innovators Network coming soon!


Speaker Inquiries

Brandon Gutman


Sponsorship Opportunities

Marc Sternberg




Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico



Giovanni Gallucci, Senior Digital Strategist


Fireside Chat


Keynote: Building a Brand in a Brand-less Category

Alvaro Luque, President & CEO, Avocados From Mexico


Fireside Chat

Alvaro Luque, President & CEO, Avocados From Mexico


Networking Break


Multicultural Marketing is Now

The melting pot in major cities is yesterday’s news. According to Nielsen, “Multicultural consumers are rapidly becoming the core of the U.S. population,” which means they are taking the reins of buying power. These different groups of consumers engage with brands using technology in various ways to meet their needs. To keep up with this shift, brands need to understand this new wave of “Super Consumers” and diversify their marketing strategy to become more inclusive and relevant. Hear from these multicultural brand marketing experts on how they’re using insights and data to drive product innovation, personalized messaging and ultimately build meaningful relationships with multicultural consumers.

Giovanni Gallucci, Senior Digital Strategist
Desiree Johnson, Director of Marketing, LALA Brands, USA, Borden Dairy Company
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization


Keynote – Ibotta



Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group


Fireside Chat

Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group

Moderated by: Ashley Friendman, Senior Brand Partner, Foursquare





Sabrina Callahan, Director, Social Media Planning & Integration, Hilton


Fireside Chat

Sabrina Callahan, Director, Social Media Planning & Integration, Hilton


J&P Cycles Content Marketing Success Story

Sean Laughlin, Vice President Marketing, MAG Retail Group


QSR: Fast Casual 2.0

Whether it’s fast food, fast casual or even “fine casual”, consumers have become more demanding than ever. A higher level of food quality and fast service is not enough anymore. They want mobile ordering, sleek interiors and instagrammable moments all at an affordable price. Here from brand marketers in the food-service industry on how they’re winning the lunch money from consumers.




Networking Break


The New Norm: eCommerce & Mobile Shopping

40% of global internet users, or more than 1 billion people, have bought products or goods online and the internet contributes to more than $2.2 trillion in annual retail sales. And, with an estimated 4.77 billion mobile users worldwide in 2017, it’s no surprise that mobile commerce is expected to grow 2.58 times faster than total eCommerce sales. Even in store shopping is affected by mobile with 82% of smartphone users saying they consult their phone during shopping in a physical location. Shoppers now expect seamless inventory visibility and synchronized customer support both in-store and online, as they increasingly engage with retailers via mobile, both in-store and on the path to purchase.

Ad spend is increasingly shifting to digital as eCommerce continues to grow. Companies expect to allocate 30% of their marketing budget to online in 2017. This rate is expected to grow a whopping 35% in 2018. Online spend for search engine marketing will capture the largest share with the next largest share being online display, including banner ads, online video, etc.

Our panel weighs in on the evolving consumer habits, all the new opportunities and challenges afforded by the mass shift to eCommerce and mobile shopping, and the technologies enabling retailers to keep pace.

Randall Hall, Lead Manager, Digital Strategy, AT&T


Women in Marketing Roundtable

Veronica de Campos, Digital Media, Cicis Pizza
Shaun Nichols, Chief Marketing Officer, LALA U.S.


It’s a Wrap!