Wednesday, May 10, 2017

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chairperson: Wade Allen, VP Brand & Digital Innovation, Brinker International

8:55am

Opening Remarks

Wade Allen, VP Brand & Digital Innovation, Brinker International

9:00am

Keynote – Beyond Beauty… is the Brand

Summary: We all know what is considered ‘beautiful’ is a highly personal concept and varies greatly around the world. Mary Kay is a global beauty brand with local businesses in 38 different countries with over 3 million women selling our products. The one-size-fits-all approach to global branding is no longer enough. Local markets are demanding that their individual market nuances are met. How can a global brand thrive in the new brand reality- remain globally consistent and regionally relevant?

Stephen Webster, VP, Brand and Design, Mary Kay Global

9:25am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Lauryn Chamberlain, Associate Editor of GeoMarketing, Yext

Wade Allen, VP Brand & Digital Innovation, Brinker International
Sarah Beddoe, Chief Marketing Officer, Taco Bueno
Amanda Corral, Head of Digital Marketing, On The Border

10:00am

POV – Personalization and 1:1 Relationships

While personalization has been a hot topic among brand marketers, live implementations in the market are few and far between. This presentation will discuss why and how brands facilitate individualized communications and rewards based on consumer behaviors to foster lasting loyalty.

Erin Levzow, VP Loyalty & CRM, Hathway

10:20am

Keynote

John Andrews, Co-Founder & President, Prevailing Path

10:40am

Networking Break

11:00am

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: John Andrews, Co-Founder & President, Prevailing Path

Kelsey Carroll, Global Brand Social Lead, Hewlett Packard Enterprise
Joy Hays, Chief Storyteller & Social Strategist, AT&T
Katie Kirkpatrick, Director of Social Media and Content Strategy, JCPenney

11:35am

Fireside Chat

Danny Sullivan, VP, Chief Digital Officer, Jamba Juice

Q&A conducted by: Kevin Rice, Chief Marketing Officer, Hathway

12:05pm

Keynote – Transformation begins within.

Diversity of thought creates breakthrough ideas. Finding innovative top talent is a rare and difficult process—especially in a big corporate environment. Corporations have a tendency of missing the mark when determining the right traits to look for in a candidate, and when they do happen upon talent, they can miss even further by being unable to retain them. Building loyalty with your consumer starts first with inspiring the people who make it happen. We will discuss how defying the odds of traditional team assembly and creating a culture that fosters innovation can unlock unprecedented growth.

Sarah Beddoe, Chief Marketing Officer, Taco Bueno

12:30pm

Lunch

1:30pm

Latency and Lost Opportunities – The Slow Data Challenge

All marketers want to engage customers in the most personal and profitable way while they are “in the moment” – online, in store, or in app. Many are saddled by legacy technology and processes that prevent them from capturing value in moments that matter. With more data coming from more channels at a faster pace then ever before, are you equipped to take fast action on fast data?

Bill Clifford, CRO, SessionM

1:50pm

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Heather Costello, Vice President of Loyalty Solutions, CrowdTwist

Deniz Kustu, Director, Digital Marketing, AT&T
Ivonne Kinser, Director of Digital Marketing, Avocados from Mexico
Jeff Loukas, Director Digital Innovation and Delivery, Pizza Hut
Erin McElroy, Director, Digital & Event Innovation, IBM

2:25pm

Keynote – The Future is Now. From one-to-many to one-to-one.

Mobility and new technologies have changed the digital marketing game as we knew it until only a few years ago. Our targeting strategies have moved from audiences to individuals, and our geographical boundaries are now defined by the GPS signals of our target individuals. Under the current conditions, personalized consumer-driven experiences are the key to success and to brand & message relevancy. Ivonne will speak about how Avocados From Mexico has challenged the “traditional digital” tactics, to embrace a more modern approach centered on a one-to-one approach.

Ivonne Kinser, Director of Digital Marketing, Avocados from Mexico

2:50pm

Fireside Chat

Ivonne Kinser, Director of Digital Marketing, Avocados from Mexico

Q&A conducted by: Kevin Rice, CMO, Hathway

3:10pm

Networking Break

3:30pm

Keynote – Navigating the New Mass Market

The mass market is changing. Are you ready? Some brands are finding out the hard way with advertising missteps turning into PR nightmares. Others are maximizing the opportunity to connect to a rapidly browning America to great dividends. Find out about the power of what AT&T’s L. Michelle Smith calls “inclusion marketing.” She will share 5 keys to this new approach to marketing and share how it can benefit your brand.

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

4:00pm

Fireside Chat

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

Q&A conducted by: Marc Sternberg, Co-Founder, Brand Innovators

4:20pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderator: Carlos Diaz, CRO, Music Audience Exchange

Tracy Chavez, National Media Director, JC Penney
Kirk Heinlein, Director of Corporate Brand Marketing, AT&T
Alex Rodriguez, Mobile Brand Marketing, Samsung Electronics America

5:00pm

It’s a wrap!