Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Co-Chair: Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group
Event Co-Chair: Michael McNally, Senior Director, Brand Relations (PR, Partnerships, Promotions, Event Marketing, Content Marketing), LEGO Group
Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.
Ben Blakesley, SVP, Head of Social Media and Editorial Content, Citizens Bank
Elyse Burack, Marketing Director, Boxed
Carter Angus, Head of Brand Partnering – Americas, Bang & Olufsen
Kelly Vaught, Chief Marketing Officer, BeCore
Carter Angus, Head of Brand Partnering – Americas, Bang & Olufsen
Kelly Vaught, Chief Marketing Officer, BeCore
While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand.
And just as the digital side evolves and sees increasing investment, so does the experiential, as the past year alone we have seen a resurgence in brand-owned physical experiences and the intent of creating a lasting impression.
Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.
Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.
In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.
Jason Karlowski, Assistant Director of Sports and Content Marketing, Modell’s Sporting Goods
Morgan Ferrarotti, Marketing Director, Aetna
Christine Sumecki, Senior Marketing Manager, Digital, Nestlé Waters
