May 10, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Co-Chair: David Hammer, CEO, Appliances and Cookware, Newell Brands

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:00am

Keynote

Andres Siefken, former EVP Marketing and Communications, North America, Mastercard

9:20am

What’s Next in Digital Marketing and New Media

This discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Rana Ghosh, Head of eCommerce, Spirit Airlines
Kirk Heinlein, AVP – Corporate Brand Marketing, Global Marketing Organization, AT&T
Andres Siefken, former EVP Marketing and Communications, North America, Mastercard

10:05am

Keynote

David Hammer, CEO, Appliances and Cookware, Newell Brands

10:20am

Fireside Chat

David Hammer, CEO, Appliances and Cookware, Newell Brands

10:35am

Networking Break

10:55am

Future of Media: Social, Mobile, and Emerging Platforms

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Ray Ramdin, Director of eCommerce, Spirit Airlines

11:30am

Keynote

James Cuthbert, Multicultural Marketing Expert

11:55am

Customer Experience 2020: Omni-Channel Retailing and Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Bradley Pitts, Senior Vice President, Marketing & Communications, Intermex Wire Transfer, LLC
Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon

12:30pm

Lunch

1:15pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Kevin Keith, Chief Brand Officer, Orangetheory Fitness
Dooley Tombras, EVP, The Tombras Group

1:50pm

Fireside Chat

2:10pm

Sports, Entertainment and Content 2018 – A Roundtable Discussion

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

James Cuthbert, Multicultural Marketing Expert
Ali Osiecki, VP, Marketing, Greg Norman Company
David Worthington, Director, Brand Development, Newell Brands

2:45pm

Networking Break

3:05pm

POV

3:25pm

Fireside Chat

3:45pm

Roundtable: Marketing That Matters — How To Win In Today’s Dynamic and Diverse Marketplace

Linda Persaud, Senior Manager, Market Development and White Space Opportunity, Newell Brands

4:30pm

It’s A Wrap