Brand Innovators Network coming soon!
Host: Mack McKelvey, CEO, SalientMG
Event Chair: Sam Niburg, Senior Manager, Global Digital Experiences, McCormick & Company
Jill Pratt, VP, North American Marketing Excellence, McCormick & Company
Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.
Dave Lang, Director of Digital Media, Baltimore Ravens
Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for apps like SnapChat, Instagram, and TikTok. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about authenticity, transparency, content, purpose, utility, and relevance.
Ernie Talbert, Director, Global Brand Management, Under Armour
To win in the era of digital transformation, companies must create effective learning organizations. The era of management consultants identifying opportunities and telling companies what to build is over; today, the teams closest to problems must have ready access to data to make informed decisions and build exceptional experiences. Learn how companies take the customer point of view into account when designing campaigns, products and services.
Thor Ernstsson, CEO, Alpha
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action. How are brands not only finding but also measuring success?
Chad Mitchell, VP, Head of Content and Digital Platforms, TD
Matt Hornbuckle, Co-Founder/Co-CEO, Stantt