October 7, 2019

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration hosted by McCormick

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Annie Fei, Director of Cotent and Community, Brand Innovators

Host: Mack McKelvey, CEO, SalientMG

Event Chair: Sam Niburg, Senior Manager, Global Digital Experiences, McCormick & Company

9:00am

Keynote

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:20am

Fireside Chat

Alia Kemet, Senior Director, Creative and Digital Strategy, McCormick & Company
Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:40am

Panel – Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Dave Lang, Director of Digital Media, Baltimore Ravens

10:15am

Networking Break

10:35am

POV

10:50am

Fireside Chat

11:10am

Panel – The Secret to Connecting your Brand with Millennials and Gen Z

Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for apps like SnapChat, Instagram, and TikTok. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about authenticity, transparency, content, purpose, utility, and relevance.

Ernie Talbert, Director, Global Brand Management, Under Armour

11:45am

Create a Test-and-Learn Culture to Win in the Era of Digital Transformation

To win in the era of digital transformation, companies must create effective learning organizations. The era of management consultants identifying opportunities and telling companies what to build is over; today, the teams closest to problems must have ready access to data to make informed decisions and build exceptional experiences. Learn how companies take the customer point of view into account when designing campaigns, products and services.

Thor Ernstsson, CEO, Alpha

12:00 Noon

Lunch hosted by McCormick

1:00pm

Fireside Chat – Value Creation – Making the Jump from CPG Marketer to Retail Merchant

Eli Aguilera, SVP, Spirits, Beer, & More Divisions and Concierge Sales, Total Wine & More
Brian Gelb, Director of Merchandising, Buying, and Category Management, Total Wine & More

1:20pm

Panel – Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action. How are brands not only finding but also measuring success?

Brian Frederick, Ecommerce Director, McCormick & Company
Michele McNamara, CPG eCommerce Executive

1:55pm

POV

2:10pm

Fireside Chat – Unexpectedly Human, More than a Marketing Campaign

Chad Mitchell, VP, Head of Content and Digital Platforms, TD

2:30pm

Networking Break

2:50pm

Fireside Chat – Creating a Challenger Brand

Matt Hornbuckle, Co-Founder/Co-CEO, Stantt

3:10pm

Fireside Chat – The Art of Storytelling – Emotions and Branding

Brad Downs, VP of Marketing, Baltimore Ravens
Deandra Duggans, Manager, Advertising & Branding, Baltimore Ravens

3:30pm

Fireside Chat

3:50pm

It’s a wrap!

3:50pm

Networking Happy Hour hosted by McCormick