Brand Innovators LLC
Brand Innovators LLC
John is a career shopper marketer, entrepreneur and intraprenuer. He is the CEO of Photofy, a content to commerce media company for brands and retailers. He is helping to shape the future of marketing through great consumer engagement across new media channels.
John has 20+ years of work in consumer packaged goods companies including Hanes Brands, Newell Rubbermaid, PictureVision (Kodak Digital) and Implus. He moved to the retail side in 2007 joining Walmart and built one of the first people as media platforms called Walmart Elevenmoms. He is the founder of Collective Bias (Acquired by Inmar in 2016) and serves as an advisor for GoodX and teaches as an adjunct professor at NC State School of Textiles.
John and his wife Mary Shannon and daughter Mary Catherine live in Raleigh, NC with their dog Cameron and cat Milky Way…
Marty heads InMobi’s remarketing business in North America, where he helps mobile retailers reach new and existing customers to increase purchasing and revenue. As a 19 year veteran of the digital media industry, Marty has held sales leadership roles at several leading media companies including CBS Sportsline, Cars.com, NBCi, Monster and most recently at Triad Retail Media. While at Triad, he led the Programmatic business for major retail publishers including Kohl’s, Toys R Us, Redbox, CVS, Sears, and Staples. A graduate of the University of Kansas, Marty currently lives in Chicago and enjoys golfing and skiing with his wife and three children in his spare time.
I stopped in Austin in 2003 for the weekend on my way to play jazz in New Orleans and never left. Raised on a turf farm and cattle ranch in Wyoming, I’ve always felt well suited to lead Project Schoolhouse’s mission to deliver essential educational and health infrastructure to rural communities in Nicaragua. I think the communities Project Schoolhouse serves are just like Wyoming 150 years ago plus cell phones and lots more water. The bottom up development approach we use has its roots in an economics degree from Carleton College and a year in Buenos Aires on a Fulbright Grant studying their 1991 economic stabilization. What keeps me going year after year is certainly the thrill of helping remote communities make their dreams of schools and water come true.
Chris Crichton is responsible for leading Hathway’s Client Solutions discipline. Responsible for developing solutions across mobile, responsive website, loyalty and CRM, Chris is focused on using data, technology and insights to develop solutions that move brands away from standard one-to-one communications strategies to an approach that delivers relevant and personalized experiences.
Mike joined Camp Southern Ground in 2016 as President and CEO and is responsible for leading all aspects of strategy, design, construction, development and operations of a world-class, inclusive camp. He has over 25 years of leadership experience with companies ranging from start-ups to Fortune 100 and has a broad background in marketing, sales, development, operations, finance, real estate, architecture, construction and general management. Mike has a long history of serving non-profits such as Skyland Trail (mental healthcare,) The Westminster Schools, Metro Atlanta YMCA, Zoo Atlanta and Young Life. His passion lies in helping others reach their full potential and working with children.
Mike has lived in Atlanta for over 30 years, is married to Jenifer and has a son who works in Atlanta in real estate private equity and a daughter who recently graduated in interior design and is working in New York City. Mike grew up in Mobile, Alabama and holds degrees from Auburn University in both Architecture and Building Science.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Craig is the founder and CEO of hello products, the world’s first “naturally friendly(™)” oral care brand. Coupled with his history as CMO of salty snacks pioneer Popcorn, Indiana, co-founder and creative lead at eos products, and founding board member at Method Products, Craig’s seen first-hand what it takes to turn commodities into desirables. Hello was named to Inc. magazine’s annual “Most Audacious” list as one of the 25 companies that are changing the world, and was featured on the eatbigfish “Challenger Brands to Watch” list two years in a row. Hello has won a red dot award and a Good Design Award, and Dubitsky himself was named in December of 2014 to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers.
Graeme has been with Taboola, the leading global content discovery platform, for 5+ years. He has helped disruptive brands like Dollar Shave Club, Blue Apron, Casper and more find new global customers using Taboola’s services, opening up a new customer channel outside of traditional digital tactics like search, display, and social platforms.
At News Corp, Scott serves as the SVP of Sales and is currently spearheading the go-to-market strategy for News IQ, which is the first solution that leverages all of News Corp’s first party data, social listening technologies and premium inventory as one unified marketing solution that is both scalable and guaranteed to be brand safe.
Scott brings 17+ years of experience building industry leading marketing solutions that equally benefit both the brand marketer and consumer. Prior to joining News Corp, he has built businesses within both venture-backed start-ups and some of the largest e-commerce and digital media organizations, including PayPal, eBay, Drizly, WHERE and Time Warner. Scott is a Penn State graduate, an active speaker at various industry events and a firm believer in the words of Walt Disney, “It’s kind of fun to do the impossible!”
As CMO, Monica is responsible for developing and leading SOCis marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly competitive social media and reputation management marketplace.
Monica’s tenure in the industry includes nearly 20 years of marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.
Well regarded in the space, Monica has received numerous accolades and awards including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of the Advanced Digital Marketing and Media Community of Austin (AUSAM), as well as serves on the advisory boards of several digital marketing and technology start-ups within NY, TX and CA.
Josh Kaufman is the Vice President of Sales for Digital Trends. His team has secured numerous custom ad programs with The Home Depot, Samsung, Chevrolet, LG, Dell, Vizio, Verizon, Oculus and more. He has 17 years of experience in digital media, including stints on both the agency and sales sides of the business. Previously, Kaufman was Director of Sales at Spin Media. He has also held positions at IAC and AOL.
Raquel L. Lachman is the VP of Marketing at S’well where she focuses on brand marketing, collaborations and charitable marketing for the S’well and S’ip by S’well brands. She is a brand marketing leader with experiences in lifestyle beverages, health & beauty and financial services in Fortune 500, startup and entrepreneurial companies. She is passionate about fitness, girls education & women’s leadership and lifestyle brand marketing. Raquel has worked with early stage startups on brand and digital marketing, new product innovation, partnerships, retail and PR & communications. Before startups, she grew up at companies such as The Coca-Cola Company, American Express and BlackRock. Raquel lives and breathes brands and was selected to the Brand Innovators ’40 Under 40′ class of brand marketers.
Raquel received her undergraduate degree from Harvard graduating cum laude in Economics and Spanish and completed her MBA at Northwestern’s Kellogg School of Management in Marketing, International Business and Management. She is a believer in giving back and currently serves on the Board of Trustees of the Dana Hall School. She has previously served on the boards of Girls Inc. NYC and Girls for Gender Equity. Say Hello @RockyLach
Lenny Lebovich is proud to be a Beef Geek™. But he didn’t start out that way. He was an investment banker by trade when he was asked to help expand one of Chicago’s oldest meat companies. This led to a realization: that the fresh food industry can operate in the same way other consumer products companies do -led by consumer data, insights and trends. For the beef industry, retail’s largest category, this is nothing short of a revolution.
Lebovich left to build the first consumer-driven fresh foods company from scratch. He traveled over 103,368 miles and did enough research to fill a library on his quest to find better tasting beef that’s better for you. Pre was established in 2012 with first product launch in 2015-and it’s been the fastest growing beef brand in the U.S. ever since*.
Prior to Pre Brands, Lebovich founded and led Sommers Organic and Lenny’s Real Beef Company, was Managing Partner of Ruprecht Capital and Nfinite Partners and served as Board Member for Nature’s American Company. Lenny is an alum of Indian University, Kelley School of Business, where he studied finance, real estate and economics.
As a co-founder and current CMO at Hathway, Kevin helps leading brands create digital strategies that improve customer experience. Throughout his career Kevin has led content, commerce and loyalty initiatives for brands like L’Oreal, Clorox, RedBull and The Coffee Bean & Tea Leaf.
Kate Miller Spencer is the Midwest Director of Sales for the Midwest/Texas territory for New York Media. As an independent ad sales rep firm owner for more than twenty years, Kate has helped marketers connect with the audiences of both established brands (Food & Wine, Travel + Leisure, Departures) and launch brands (Maxim, The Week, Cherry Bombe). At New York Media, Kate’s focus is on sharing the story of the digital transformation of an award-winning brand, New York, into the company’s seven websites that have disrupted categories from fashion/beauty to news, entertainment and culture: Vulture, The Cut, Strategist, Daily Intelligencer, Grub Street, Select/All and NYMag.
Chris has over 15 years of experience in Partnerships and Business Development. Chris has been with T-Mobile for 4 years and is responsible setting the partnership strategy, vision and execution. Chris and his team have executed partnership programs across a broad range of industries for T-Mobile, i.e., Amazon, Orbitz, Shell, Papa John’s Pizza, 7-11, Red Bull, Twentieth Century Fox and PetSmart.
Aynat Ravin’s career mirrors the evolution of corporate brand strategy. After attending the University of Maryland, she began her career in consulting with Accenture. She learned the architecture of strategy as she advised the Federal Government on how best to streamline, modernize, and maximize profits and employee efficiencies. She later earned her MBA from Columbia Business School where she refined her skills and armed herself with additional strategic, analytical and marketing tools. After Columbia, she spent time at American Express in the Interactive, Fee Services, and Membership Rewards groups. She then transitioned to Marriott International in its Global Partnerships group, managing the relationships with the NFL, HBO, American Express, Visa and Hertz. Recognizing the immense value and influence of social media, she pivoted her role to include social media strategy and analytics with the Marriott Buzz Marketing team and currently in M Live, Marriott’s Real-Time Social Media Command Center. Along with being a mom to two young girls, Aynat still finds time to mentor and educate college and graduate students as she often guest lectures at universities in and around Washington D.C.
Oskar is a business executive with 12 years of experience building and growing media and tech companies. Prior to joining Acast as General Manager for their North American expansion and operations, Oskar spent 5+ years at Spotify building out the commercial success in Europe before being tapped to introduce the disruptive music service to the US. The highly anticipated 2011 launch was a mission critical task for the start-up and marked the beginning of the streaming leaders global expansion and success. Oskar came most recently from US media and entertainment company iHeartMedia, serving as Vice President of Connections, a business development arm of the radio giant’s management team focusing on new formats and partnerships. In addition, he also spent time in Mountain View at mobile AI startup Quixey and advises tech companies looking to expand globally.
Colleen has been in media for nearly 20 years, first on the agency side at OMD and JWT and then in sales at Fuse and Viacom. She is new to the Acast team and recently opened the Midwest regional office out of Chicago. Colleen has worked across cable, digital, social and now on-demand audio.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Joy joined Whole Foods Market in 2000 and its non-profit Whole Planet Foundation in 2006. She develops strategic partnerships, fundraises for microcredit, and connects Whole Foods Market shoppers, suppliers and team members, corporate partners and individual donors to the Foundation’s mission to alleviating global poverty. Joy has been awarded All*Star five times, Team Member of the Year and numerous leadership recognitions. Having met microcredit clients in Africa, Asia and the Americas, she is inspired to share the transformative vehicle of microcredit and help power the potential of women entrepreneurs around the world.
A well-known and respected mainstay of Austin’s entertainment and startup community, Burnett Treat has been a principal early investor and supporter of companies such as The Electric Company, a B2C event strategy and event execution company that connects brands with the audiences and influencers who matter most. Now the CEO and owner of CocoJo, he oversees and directs the full range of production—from coconut harvest, to bottling, to shipment of coconut-based beverages from the Cocojo facilities in Guacimo, Costa Rica. Based in Austin, Burnett travels to Costa Rica frequently to ensure production quality and efficiency.
Michael Walton – Michael resides in Northern California where he leads Customer Development for Unilever’s Natural/Specialty and Grocery businesses nationally. Over the last 15 years he has lived throughout the US managing various customers/classes of trade (Natural/Specialty, Drug, Mass, Club, eComm, Grocery), and he has spent time in Unilever’s US Headquarters working on the Haircare business. As the Customer Development lead, Michael’s role is to combine insights with Unilever’s Sustainable Living Program to connect consumers with Unilever’s brands at the point of purchase.
Nate has been with Taboola, the leading global content discovery platform, for nearly 3 years. He has helped disruptive brands like quip, Everlane, MeUndies and more find new global customers using Taboola’s services, opening up a new customer channel outside of traditional digital tactics like search, display, and social platforms.