February 9, 2018

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Grant Wainscott, Senior Director, Technology Ecosystem Expansion, Metro Atlanta Chamber

Co-Host: Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot
Co-Host: Victoria Nielsen, Senior Social Media Manager, Focus Brands

9:00am

Keynote: Heroes Wanted: Our Corporate Responsibility to Lead

Rodney Bullard, Vice President, Community Affairs, Chick-fil-A, Inc. and Executive Director, Chick-fil-A Foundation

Q&A conducted by: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:30am

Atlanta: Hotbed of Innovation

From Fortune 500 brands to Silicon Peach startups to the brain trust at Georgia Tech, Atlanta has distinguished itself as one the most important technology hubs in the country, creating thousands of new jobs annually and driving billions in economic development. What’s next for Atlanta and why are so many cutting edge technology companies like Facebook and Google investing in the city? How must Atlanta continue to evolve and grow as a center of excellence to attract more investment dollars from corporate America? Leaders in the Atlanta community weigh in.

Moderated by: John Andrews, CEO, Photofy

Kate Atwood, Executive Director, ChooseATL
Keith Farley, Director, Innovation & Customer Experience, Aflac
James R. Lewis, Former Cox Enterprises, Strategy and Investments Lead – Chief Strategy Officer, Rhythmic Ventures
Brad Ruffkess, CEO & Founder, BoxLock, Inc.

10:15am

Keynote

Hala Moddelmog, President and CEO, Metro Atlanta Chamber

10:30am

Networking Break

10:50am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands in the Atlanta metropolitan area are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Sarah Bixler, Marketing Director, Mofilm

Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Kip Havel, Senior Vice President of Marketing, Randstad US
Stephanie James, Director of Digital Marketing, Newell Brands
Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company
Victoria Nielsen, Senior Social Media Manager, Focus Brands

11:30am

Keynote: The Integral Role of a Marketing Department in Securing Top Talent

Kristin Kelley, Chief Marketing Officer, Randstad NA

11:55am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: John Piccone, President and Chief Revenue Officer, Simulmedia

Tighe Flatley, Content Marketing Manager, Victoria Secret
Shirley Z. Hamlin, Director, Art and eCommerce Lead, Atlanta Hawks
Christi Mason, Director, Brand Experience – Holiday Inn Express, InterContinental Hotels Group
Brittney Williams, Global Senior Brand Manager, Marketing Activation, Newell Brands

12:30pm

Lunch

1:00pm

Future of Media: Social, Mobile, & Emerging Platforms

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Moderated by: Caroline Schulweis, Senior Brand Partner, Foursquare

Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot
Erica Hughes , Media Manager, ConAgra
Laura Reese, Sr. Director, Media/Digital/PR, Church’s Chicken
Ashley Sasnett, New Media and Social Engagement Manager, Porsche Cars North America, Inc.

1:35pm

Fireside Chat

James Cuthbert, Senior Brand Manager, Multicultural Marketing, The Coca-Cola Company

Moderated by: Krista Shackelford, Regional Sales Manager, Southeast, Samba TV

1:55pm

eSports, Stadiums and Sports Technology

From billion dollar sports stadiums to professional video game tournaments, technology is changing today’s fan experience. Hear from experts in the sports ecosystem how one city has positioned itself to be the global leader in attracting and managing sports brands and facilities.

Dan Corso, President, Atlanta Sports Council
David Edwards, VP of Sales & Business Development, KontrolFreek
Brian Gallagher, Head of Marketing, Kumho Tire USA
Greg Mize, Senior Director, Marketing and Innovation, Atlanta Braves and The Battery Atlanta
Peter Sorckoff, Former Chief Creative Officer & SVP Marketing, Atlanta Hawks and Phillips Arena — Managing Director, Sports & Entertainment, Brand Innovators

2:30pm

Networking Break

2:45pm

Fireside Chat – A Career, A City, A Sales Job

Don Dixon, Director of Marketing and Partnerships, Mayor’s Office at City of Atlanta

Moderated by: Peter Sorckoff, Former Chief Creative Officer & SVP Marketing, Atlanta Hawks and Phillips Arena — Managing Director, Sports & Entertainment, Brand Innovators

3:05pm

Fireside Chat: Marketing That Matters — How To Win In Today’s Dynamic & Diverse Marketplace

Kimberly Paige, Chief Marketing Officer, Coty

Moderated by: Peter Horn, Senior Director, Simulmedia

3:45pm

It’s a Wrap!