From Baccarat and Bentley to Rolex and Ray-Ban, the Internet has fundamentally transformed the way luxury brands market their products.
While they may have been fashionably late to the party, luxury brands the world over are embracing the visual, social and interactive tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch their next limited edition. In addition, E-Commerce is providing a new and untapped channel for premium products.
Brand Innovators Future of Luxury Brand Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to engage more closely with their consumers. We will hear from some of the best and brightest brand marketers at some of the most prestigious luxury brands in the world, about how they are using technology to drive new customers into the purchase funnel.
“As technology continues to fundamentally transform the brand-consumer relationship, Brand Innovators is one of the few events where I can take back learning that will have a direct and real impact on my business. I look forward to driving the discussion on how big brands and companies can keep pace with this transformation and continue to satisfy the consumer.”
— Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
“I don’t go to many big conferences, where the material is often watered down and its harder to have meaningful dialogue. Brand Innovators is a refreshing change of pace – a more intimate curated group of smart and driven people who have a lot of informed opinions. Its well worth the time.”
— Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
“In a sea of conferences fueled by pitches disguised as insight — brand innovators provides a respite where client-side peers can go to learn, refuel and be a part of a community. It’s been a long time coming.”
— Jordan Corredera, VP Digital, Carnival Cruise Lines