Brand Innovators LLC
Brand Innovators LLC
Jon is responsible for global communications,digital and visual identity for Unilever’s largest brand, Knorr. Knorr’s products are currently sold in more than 80 countries. It is growing fast beyond its European heartland, particularly in Latin America, Africa, the Middle East and Asia. Knorr products owe their tastes and flavours to the culinary skills of its chefs. Knorr embodies a truly global cuisine, which began when the globe-trotting sons of its founder started importing new ideas from overseas. Jon’s career at Unilever has spanned multiple geographies and functions, from his homeland of Canada to the US and Global roles.
Albert came to Expion with over 10 years of Enterprise Software expertise as a consultant to Fortune 500 businesses and implementing products such as SAP, Oracle, JD Edwards, and SAS. He worked with clients such as ExxonMobil, BAE Systems, Covidien, Colgate-Palmolive, and the Federal Reserve Bank. Albert’s strength lies in his ability to become a functional expert in software while linking software functions to actual business requirements and human needs. Albert served as a Subject Matter Expert for numerous application projects and believes product success is achieved when technology solves a pain point, coincides with natural behavior, and is sprinkled with a bit of convenience.
Mark is Co-Founder and CMO of Offerpop. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs, launching campaigns in minutes and tracking performance in real-time. Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry’s first mobile virtual network operator (ESPN Mobile). He began his career building campaigns for leading brands in the US and Asia / Pacific, including NIKE, General Mills and Apple. Mark is a regular contributor to American Express Open Forum, Wired, and Social Media Today.
Malcolm spent thirteen years working with media company Emap. In his time, he created the Magic brand, launched Kiss and reinvigorated Kerrang! Collecting three Media Week brand of the year awards. After Emap, Malcolm founded brand activation agency Naked Lunch. Here he created award-winning work for Sony, Nokia, IKEA and Nike. After selling Naked Lunch, Malcolm remained with the Naked group. Leading a variety of brand and business projects for clients: J.P.Morgan, Grosvenor Casinos and Norton Symantec. Today, Malcolm is a consultant, working as Marketing Director with contextual search company Grapeshot and on strategic brand planning assignments for UK and Russian clients.
Jim Cregan went to Oz after getting sick and tired of UK Winters. During his time there, he found the phenomenon of ready to drink Iced Coffee. After coming home to the UK, he realised that nobody made anything close to what he had on his travels and decided to make his own. He teamed up with his sister, Sooz, in November 2010 and sold their first in April 2011. Since the launch, they’ve gained listings with WHSmith Travel, Waitrose, Budgens, some lovely independents, Welcome Break and Ocado. Don’t be afraid to hit them up on facebook and twitter. It is actually them on the other end, not an agency! Twitter handle: @jimmyicedcoffee
With experience working at Forward Market Media (formerly Ticket Reserve) in the US and the Lawn Tennis Association and ATP Tour here in London, Jon currently manages all CRM and digital marketing activity at Queens Park Rangers Football Club. His primary role at QPR is to innovatively use data and technology to leverage personal relationships with fans across multiple channels. He is a strong believer of putting the ‘social’ into social media, staying clear of overt sales messages, instead using conversation and engagement with fans through social media to support more direct sales messages within other channels.
Ben is currently Partner Manager at Endava and has been with the company since Endava’s acquisition of IMG’s digital arm in 2009. Prior to Endava, Ben led the Project Management and Production Management teams at IMG with chief operational responsibility for golf clients including The European Tour and The R&A. Ben has worked with a varied selection of clients across sport, financial and consumer sectors. Within the sports sector specifically, his various responsibilities to date have included definition of digital media strategies for broadcast rights, sponsorship, commerce and marketing. Ben is particularly interested in how current and future technology, media consumption and market evolutions affect the commercial business.
Michael is Director of Research and Marketing Strategy for AudienceScience, where he supports its global enterprise technology business and helps clients navigate the changing digital media buying landscape. He joined AudienceScience in 2012 from Forrester Research. At Forrester, Michael led its sell-side ad technology and digital media research and conducted extensive research and forecasting on audience data management, programmatic buying, and ad technology. Prior to Forrester, Michael served in the Media and Marketing practice at JupiterResearch. Michael holds a degree in Government from Dartmouth College.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Kirstie studied Digital Art & Technology several years ago at university and has been working the world of the web ever since, merchandising for The Book People and digital marketing for 3M since 2009. In the last year and a half, Kirstie has been leading 3M’s navigation of the world of social. As a diverse and complex company, there is a variety of activity and experience which Kirstie can share with the Brand Innovators.
Deborah Holloway is a Social Media Executive at New Look. She manages the retailer’s social activity and community of more than 2 million fans. Previously, she was an advisor on the Customer Services Escalations Team at LOVEFiLM. Follow her on Twitter @deborahholloway.
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch. Follow him: @shafqatislam / @newscred.
Richard is the Founder and CEO of EngageSciences, a social media marketing activation platform. He started his career at a marketing agency, then embarked on a career in enterprise software with Sybase, Vignette and marketing automation specialist Eloqua, before founding EngageSciences. Richard’s career has taken him all over the world working with some of the world’s leading brands such as EA, AB InBev, Nokia, Vodafone and Reed Elsevier. Richard is passionate about giving brands the tools they need to optimise their social community to achieve their core marketing objectives. He is a contributor to leading industry blogs and the national press and is also a regular speaker at social media events in Europe and the US.
Fernando Machado is the Global Brand Development Vice-President for Dove Skin at Unilever. He oversees a considerable part of the Dove business worldwide, including the Dove Beauty Bar, Dove Body Wash, and the Dove Skin Care portfolio (all focused on the female segment). His main responsibilities include strategy, innovation, and communication development. He is very passionate about brands and advertising. That is why he occasionally helps the Dove Masterbrand team by leading the charge in some efforts such as the Dove Ad Makeover and the Dove Real Beauty Sketches campaigns. Fernando joined Unilever in 1996.
In a digitalised world where a customer has millions of opportunities to make his perfect choice, it is key to stand out as a unique, loved brand. Having worked over a decade in the travel and leisure industry in digital and classical marketing as well as product management, I had the chance to develop an in depth understanding what drives consumer decisions and how a company can find its place in a strongly competitive environment. Delivering a consistent and reliable product experience, engaging with the customers across all touch points and facilitating innovations are key drivers on the roadmap to win the customers trust.
Adi is the Global Media Manager at Unilever partnering the foods business, that includes in its portfolio iconic brands such as Knorr, Hellmann’s, Wishbone and Flora/ Becel, among others. He is responsible for communication planning and strategy, media innovation and digital marketing. Adi joint Unilever in 2007 and has worked in foods brand development and innovation in emerging markets and at a global level in the London headquarters where he is currently based. Some of the work he feels fortunate to have been a part of, include new product development and positioning for Knorr in South Asia, the Knorr Global Masterbrand and Digital work including Search and Social Media Marketing. He is a big believer in creating the future and specifically chose his current role with the aim of being a change agent within the organisation.
Andy Porteous’ role is to help dramatically raise the quality and application of digital marketing within Unilever’s Foods business. He has an open brief to deliver a change in behaviours and output across the global brand portfolio. Andy is engaged in finding ways to bring the outside world directly to Unilever, for example through partnerships, venturing and working with start-ups. He sits on the Board of Yummly, a Palo Alto based digital kitchen platform start-up, and is part of Unilever’s Digital Advisory Board. Prior to his current role, Andy led Hellmann’s, Flora/Becel and Rama/Blue Band as SVP for global brands, has been responsible for Unilever’s Dressings and Spreads businesses across Europe, and run global innovation for Knorr.
Digital expert and enthusiast Tej Rekhi is DG’s Director of Innovation Strategy, where he helps agencies and marketers forge the right connections among leading-edge technology, consumer engagement and brand performance. Working with DG´s LAB, Tej is the visionary behind the industry’s first live dual screen rich media campaign. An expert and thought leader in multi-screen marketing, his expertise and passion spans technology evangelism, product development and creative innovation – making him an inspiring and valuable resource for our customers and partners in his region.
Anthony Rushton is the CEO of Telemetry, the digital media forensics company.
Geoff Seeley is Global Communications Planning Director at Unilever – the world’s second-largest advertiser — with key responsibility for driving the company’s digital change agenda, comprising the re-engineering of communications planning and content development strategy, across 6,000 marketers, 400 brands and 190 markets. He joined Unilever in 2011 and also has 17 years’ experience in media, communications planning and digital agencies.
Chris Seth is focused on developing Dynamic Signal’s business across Europe. Dynamic Signal is a technology platform that helps brands connect with and build stronger relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand. Founded by the team behind comScore, Flycast and Adify, the company today works with many of the worlds largest brands, enabling them to scale their content marketing and deliver sustainable business growth. Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He has lived in 5 countries, speaks four languages and has won numerous industry awards for his work in advertising and marketing.
Nigel has extensive experience in advising clients on strategic opportunities in media and digital interactive channels. His career at WPP agencies (JWT, MindShare and the Henley Centre) included involvement in understanding emerging technologies, their usage by consumers, and their potential for clients. He then joined Starcom Mediavest as Director of Digital where he led the agency’s strategic approach on initiatives such as the award-winning Cadbury Gorilla campaign. Since 2008 Nigel has been running his own consultancy advising companies on key Digital challenges: projects have included working with Experian and Jaguar’s creative agency. He is now helping Barclays guide and co-ordinate its Social Media initiatives.
David Shing is AOL’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. Shing has served as AOL’s European Head of Media and Marketing before taking on his current mantle. Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come – one he believes will belong to those willing to embrace change and take risks now. The opportunities are incredible. The rewards are real.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Adam is Marketing Director at Rakuten’s Play.com, and a member of the Executive Leadership team. Prior to this position, Adam has senior management experience in RBS group, Marks and Spencer, and started his own online marketing agency. Since then, the company has seen 1000% organic growth of its social media following, with year on year sales through the platform up 80%. Alongside this, he has overseen the full development of the marketing department within the business, including CRM, online/mobile, business intelligence, customer insight, user experience, design, brand and PR, and the customer operations department.
Erich, a joint UK and US citizen, co-founded MediaMath in 2007 and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. In January 2011, Erich launched the company’s EMEA operations with an initial office in London, and within a year established direct presences in six European markets. Prior to co-founding MediaMath, Erich was the executive director of media solutions at [x+1], part of the founding team that launched the fastest-growing business unit within the firm.