We look forward
to seeing you on
Wednesday, March 25, 2015


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Speakers 3-25-15


Mark Addis
Head of Business Development NewsCred

mark-addis.jpgMark Addis runs Business Development at NewsCred, the leading content marketing platform, with over 300 global enterprise customers. At NewsCred, he has led the implementation of content marketing for some of the most sought-after B2B brands like Visa, Barclays, Capgemini, SAP and Dell – helping them build, launch and prove the ROI of their efforts. Prior to NewsCred, Mark spent 12 years at Reuters championing the power that high quality journalism and innovative technology can bring to B2B organisations. While he’s always been a content junkie, Mark specializes in understanding how to align your content marketing efforts with the success metrics that matter – and identifying exactly what you need to do to connect the dots. @markaddis120

Donna Birkett Baida
Group Digital Director, The Coca-Cola Company

donna-birkett-baida.jpgDonna Birkett Baida is the Group Digital Director at The Coca Cola Company, responsible for leading the strategy and implementation of a European social plan across 23 markets and directing a cross functional team that includes Marketing, Public Affairs & Communications, IT and Finance. Donna joined Coca Cola in 2001 and help several important positions at the firm, including Deputy General Manager for the London 2012 Olympic Games and Director of Acquisitions for Coca Cola Great Britain. @donnabirkett

Jeremy Basset
Global Marketing Strategy Director, Unilever

As Global Marketing Strategy Director for Unilever, Jeremly Basset is responsible for connecting Unilever’s brands with innovative tech companies from around the world. From 2011-2013 Jeremy was Global Director of the New Business Unit of Unilever, cultivating business opportunities around the world. During Jeremy’s 10 years at Unilever, he has lived and worked in Australia, New Zealand, Singapore & the UK. Jeremy has a marketing and commercial background, with a degree in Accounting & Marketing, he’s CPA qualified and has an MBA from London Business School. @jeremybasset

John Cann
EMEA Business Development, Livefyre

john-cann.jpgJohn Cann, a sales manager with success in start ups and established companies, is currently head of EMEA Business Development at Livefyre, based in London. Prior to joining Livefyre he was a director at Avtal Ltd. , was Retail Industry Director EMEA at Janrain and was Sales Director at RapidBlue/ShopperTrak, a pioneer in mobile location analytics, based in Helsinki, Finland. @jhscann

Malwina Gudowska
Social Media Writer, THE OUTNET.COM, Net-a-Porter Group

malwina-gudowska.jpgMalwina Gudowska is an award-winning writer and editor with more than a decade of experience in the media industry, editing and writing for daily, weekly and monthly Web and print publications. Her extensive print and digital experience spans SEO, social media, digital marketing, e-commerce, content strategy and brand awareness expertise. She is a National Magazine Award winner published in the 2012 anthology of the best Canadian magazine articles of the past five years. Malwina has also done fashion and culture commentating for numerous TV and radio programs. Currently, she is on staff at the THE OUTNET.COM as the Social Media Writer, overseeing content across all of the social media platforms. @MalwinaGudowska

Brandon Gutman
Co-Founder, Brand Innovators

brandon-gutman.jpgAs Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman

Ed Hammond
Director EMEA Enterprise Sales, TubeMogul

ed-hammond.jpgEd Hammond has spent over 20 years in the media business, working for some of the biggest and best known brands including Virgin Radio, Sports.com, News UK and Bauer Media. He is married with two boys and enjoys cycling.

Luke Harris
Customer Success, Offerpop

luke-harris.jpgLuke Harris is based in London, where he established the Customer Success function at Offerpop’s EMEA HQ. Offerpop enables global brands and agencies transform brand marketing channels into consumer engagement experiences that drive awareness, engagement, and revenue. Luke has also worked in international business development at the firm. Before joining Offerpop a year ago, Luke was a Solutions Consultant at Vocus, and also worked at Access Group, most recently as Strategic Account Manager. @Luke_in_London

Richard Jones
Chief Operating Officer, EngageSciences

richard-jones.jpgRichard Jones has created and launched a hot new interactive marketing platform for brands and agencies, which has grown exponentially over the last three years and is now used by clients in 72 countries. Without taking any venture capital financing, the company has grown organically and now employs over 50 people, with offices in London, New York, LA and Sydney. With subscription revenue growing at over 100% per annum, EngageSciences has attracted a growing portfolio of leading brands, media companies and travel companies such as Discovery Communications, Scripps Interactive, Vodafone, Microsoft, Etihad and Air New Zealand to base their interactive marketing strategies on the company’s award winning software.

Istvan Kozari
Senior Manager, Global Digital Media, Vodaphone Global Enterprise

istvan-kozari.jpgIstvan Kozari is the Global Digital Media lead for Vodafone, driving the digital media acceleration programme of the company and providing mobile and converged telecommunication services across 21 markets. Responsible for setting up global media partnerships, he is leads innovation and testing new media opportunities. He is a real digital enthusiast who previously worked for a digital publisher after working for Fastridge and Initiative in Hungary and in Central Europe. @kozisti

Laila Mignoni
Digital Marketing Manager, Bacardi

laila-mignoni.jpgA true citizen of the world, Laila Mignoni lived in Morocco, France, Spain, Germany andthe U.S. After receiving her Masters of Art at La Sorbonne in Paris, she came tothe UK over 10 years ago to work for leading advertising agencies such as DDB, Havas and M&C Saatchi where she was managing global brands and implementing multi-channel digital solutions. She won numerous awards forcampaigns for the likes of Adidas, Volkswagen, RBS and Jaguar. With a core focus on social and content Laila has been appointed by Bacardi to lead Martini Digital Global Strategy and Implementation.

Jonathan Milne
General Manager, EMEA & APAC, Celtra

Jonathan Milne is responsible for Celtra’s business in Europe. Prior to Celtra, Jonathan led a number of Internet and digital media technology companies – including NetGenesis, Maven Networks and Ooyala – in successfully entering the European market. @jmilne

Emma Mulqueeny
Founder, Rewired State and Young Rewired State

emma-mulqueeny.jpg Emma Mulqueeny is the founder of Rewired State and Young Rewired State, is a Commissioner for the Speaker’s Commission on Digital Democracy and a Google Fellow. She has recently been included in the 166th annual edition of Who’s Who, voted onto the Wired 100 list, Tech City 100, BIMA Hot 100, has been voted one of the top ten women in technology by The Guardian, into the top ten Tech Heroes for Good by NESTA, named as one of the 25 most influential women in IT by Computer Weekly and one of 2014’s 50 most incredible women in STEM. Emma writes regularly for the British Press and on her own blog, speaks on radio and on television, is best known for her campaign: ‘Year 8 is too Late’ (encouraging girls into technology subjects) and insights into the social digital generation: the 97ers. @hubmum

Anthony Rhind
Global Chief Digital Officer, Carat

anthony-rhind.jpgAnthony Rhind has evolved from strategist to digital specialist, then into global network management. Before joining Carat as Global Chief Digital Officer, he spent nearly 20 years within Havas, rising to the position of Havas Digital worldwide CEO. Combining his background in strategy with digital, further enabled by an understanding of the still distinctly varied global evolution of digital, Anthony is very well placed to help clients develop strategy and manage execution of digital programmes. @anthonyrhind

Michael Sadicario
Chief Revenue Officer, Storyful

michael-sadicario.jpgMichael Sadicario joined Storyful in August, as the company’s first Chief Sales Officer, based in New York. He was promoted to his current position in December. Michael is responsible for leading global sales strategy and expanding reach with brands and agencies for Storyful, the first news agency of the social media age and a division of News Corp. Prior to Storyful, he was Head of North American Digital Sales for Bloomberg Media. @MrSadi

Nigel Sheldon
Digital & Media Strategy Consultant, Nigel Sheldon Consultancy

nigel-sheldon.jpgNigel Sheldon has extensive experience in advising clients on strategic opportunities in media and digital interactive channels. His career at WPP agencies (JWT, Mindshare and the Henley Centre) included intensive involvement in understanding emerging technologies; consumer behaviour with media channels; and their potential for brands and businesses. At JWT, where he set up the Interactive division, he developed an early BT Interactive TV test and led the agency’s role as a founding partner with Kellogg in the Videotron interactive TV advertising trial in London. He set up Mindshare’s Interactive division (m digital) which became the largest purchaser of online advertising through key clients IBM and Ford. At the Henley Centre he advised clients such as AOL and BT. In 2005, he joined Starcom as Director of Digital, leading the agency’s strategic approach on initiatives such as the award-winning Cadbury Gorilla campaign and Honda’s online activities. Since 2008 Nigel has been running his own consultancy. Projects have included helping Jaguar construct its global brand strategy; advising agencies G2 and RPM on integrating digital into their businesses; and working directly with Barclays for the past two years to build its strategic approach to digital and social media. @shedlin

Marc Sternberg
Co-Founder, Brand Innovators

marc-sternberg.jpgMarc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1

Adam Stewart
Global Head of Digital, Vodafone Group

adam-stewart.jpgAdam Stewart grew up as a young entrepreneur and has always looked to how he can continually learn, develop and stay at the cutting edge. After starting his own business as a teenager in Australia, he has moved through a number of UK senior executive digital positions across a wide range of industry verticals – Marks & Spencer, RBS, Rakuten/Play.com and now he is leading Digital globally for Vodafone Group. This position serves over 450m customers across 21 operating companies and 45 partner markets. He has an immense passion, energy and focus for digital success – always looking for opportunities to set new intelligent levels of the customer experience bar. @adster1

Wendy Tarr
Associate Director, Marketing Performance Management, Ernst & Young

Wendy Tarr is Associate Director, Marketing Performance Management at EY (formerly Ernst & Young). She’s responsible for developing and implementing effective measurement strategies for EY’s global Brand, Marketing and Communications (BMC) organisation. Her mission is to build and manage measurement and reporting standards in order for the BMC organisation to demonstrate their effectiveness, success and impact on business outcomes. Prior to joining EY as Digital Innovation Manager in 2012, Wendy was a consultant within the Digital Transformation Practice at Infosys, and before that worked in both the sales and marketing organizations at IBM for 10 years. @wendytarr

Robert Wingrove
Head of Marketing, Rugby World Cup 2015 Official Hospitality & EURO2016 Hospitality

robert-wingrove.jpgRobert Wingrove began his career in marketing in 2002 when he joined PWC Consulting as a marketing assistant, and later as a marketing executive at SONY UK and marketing manager at Steljes. Spotting an opportunity in the growth of digital marketing he joined digital marketing consultancy STEEL where he was a Strategic Account Director for for clients such as AOL, Ladbrokes and FT.com. A Group Account Director role at award winning PR and brand agency Exposure followed, working on national PR and advertising campaigns for Microsoft, Bulmers, Wrigleys and Playstation. With a decade of experience under his belt, Rob was head hunted to work as Head of Marketing for the official hospitality & travel programmes for Rugby World Cup 2015 and recently EURO 2016 (operated by Prestige Ticketing). Since joining Prestige, Rob has become one of the UK sports industry’s leading hospitality marketing experts. @rob_wingrove