Subject to change
Brand Innovators Network coming soon!
Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment content: Movies, Video, Music, Gaming and more.
Moderator: Michael Sadicario, Chief Revenue Officer, Storyful
Mark Addis, Head of Business Development NewsCred
The biggest digital marketing topics in 2014 ranged from big data to content marketing, but as we start the new year, the question on our minds is which trends and buzzwords will will dominate conversations in 2015. As our practices evolve, ‘Big Data’ will become “Small Data” and “Purposeful Data.” The importance and of, and emphasis on, Content Marketing will continue to increase, as brands establish ‘newsrooms’ and devote more time and resources to producing original content on social, emerging, and traditional media. The mobile-first consumer gave way to the mobile first marketer, but how will that thinking change as we enter the era of the “always-connected?” Listen closely as we explore the biggest digital trends and topics marketers need to know for 2015.
Moderator: Luke Harris, Customer Success, Offerpop
Ed Hammond, Director EMEA Enterprise Sales, TubeMogul
Brands know they have to reach consumers on digital devices, but doing so as efficiently as television has been challenging. It shouldn’t have to be. Join Ed Hammond from TubeMogul who will highlight the top trends in programmatic video advertising and reveal ten things advertisers should think about when using programmatic to reach their target audience online.
Jonathan Milne, GM for EMEA & APAC, Celtra
As smart brands seek to take advantage of the mobile opportunity, two key things are required: smart use of data and great creative. Learn the results of Celtra’s latest research in to Programmatic Creative and see how new ad formats and data-informed creative are giving new life to brand display advertising.
Emma Mulqueeny, Founder, Young Rewired State and Rewired State and Commissioner for the Speaker’s Commission on Digital Democracy
Emma Mulqueeny introduces us to a generation that are able to take things apart and rebuild them in a way that no generation before them could.
Robert Wingrove, Head of Marketing, Rugby World Cup 2015 Official Hospitality & EURO2016 Hospitality
Rugby World Cup 2015 is estimated to inject nearly £1bn into the British economy in 2015. With over 2.3m tickets up for sale, a global TV audience of 4bn and a record sponsor programme how do you create one of the biggest corporate hospitality programmes in history in a saturated market. This presentation looks into three years of planning and development to deliver one of the largest commercial hospitality programmes for any global sporting event, and the marketing strategy and tactics implemented to achieve a forecast of over £110m in sales.
Continuing our look ahead, this session taps the minds of leading marketers to explore how brands can better think about privacy, how the programmatic buying phenom jumps from digital to TV, and the rise of the “consumer champion” brand. What’s keeping these marketers up at night? What new technologies are they watching? What are the big trends they’re focused on for 2015, and what opportunities and challenges are entailed therein?
Moderator: John Cann, EMEA Business Development, Livefyre
2014 was the year of mobile innovation, moving beyond just apps and ads, mobile now means tapping into location data to make everything you do personalized and relevant. Mobile can mean connected cars, wearable technology, and anonymous social apps – depending on who you ask. Mobile is no longer a screen we carry around in our pockets, but a home for our identity and an entirely new behaviors of opportunities, challenges, and behaviors that brands must considering. What’s next? What’s worth paying attention to and what’s not? And most importantly, how do marketers make sense of it all?
Istvan Kozari, Senior Digital Media Manager, Vodafone Global Enterprise