Over the past twenty years, the Internet has fundamentally changed how we consume and interact with all forms of content and information. Both user generated and professional video is ubiquitous, challenging multi-player games and utilitarian apps are everywhere, and social media has re-invented how we communicate with each other. Everybody, including major brands, have become publishers. And, digital devices and phones, connected TV, and other platforms have altered when and where we watch television and read the news. Online trading, banking, and eCommerce have forever changed how we invest, transact, and shop. Meanwhile, digital media, geo-targeting, and Big Data have created new ways for advertisers to send highly targeted, personalized messages to their consumers, when and where they are most prone to buy. It’s been a whirlwind, to say the least.
So, what’s in store for the next 20 years… Forward looking brand marketers will find out at Brand Innovators Mega-Trends, in London, Wednesday, March 25, 2015.
Participation is complimentary for qualified brand marketers; simply fill out the the following Registration form.
“Right now, technology has created a scary, complex and at times overwhelming space for marketers. They know they can no longer rely on their agency; I’d go so far as to say it’s almost irresponsible marketing to assume they will get it. However, you’ve got to break through. What a tremendous opportunity to come together in this spirit of trust and bonding at a Brand Innovators event to learn about new tools to help tell your story. It’s pretty unique in the marketplace.”
— Mike Donnelly, SVP, Group Head Global Digital Marketing, MasterCard
“As the pace of change in the digital landscape continues to accelerate it’s crucial that we establish mutually valuable relationships with the global technology start-up community with whom we can continue to unlock the magic of our brands. Brand Innovators are a great partner for us on this mission.”
— Geoff Seeley, Global Communications Planning Director, Unilever
“I was impressed with the degree of openness of the conversation. We got a great look ‘behind the curtain’ of how major companies like Coca-Cola, Sears and Gilt think about their media investment and communication strategy. That is something that really sets Brand Innovators apart from other conferences.”
— Elena Levitskaya, Brand Manager, Media Strategy and Digital Marketing, Dannon