Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Friday, November 21, 2014, at Bloomberg Media in London. Participation is complimentary for qualified brand marketers; simply fill out the the following Registration form.
“I was honored to be invited to deliver the opening keynote at the first Brand Innovators Summit in San Francisco. I enjoyed sharing Visa’s best practices on social commerce and hearing feedback from fellow brand marketer peers.”
— Kevin Burke, Chief Marketing Officer - Core Products, Visa
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— Geoff Seeley, Global Communications Planning Director, Unilever
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— Jordan Corredera, VP Digital, Carnival Cruise Lines