We look forward to seeing you on Wednesday, June 10,
in New York during
Brand Week!


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Speakers 10-16-14

Dave Bolger
Senior Vice President, Group Media Director, Hill Holliday

dave-bolger.jpgYouth sports coach, baseball blogger, creator of results-driven communications solutions for clients – Dave Bolger does it all. Since joining Hill Holliday in 2010 to lead the integrated communications planning process, his efforts have benefitted clients from Cigna and Chili’s to Major League Baseball, which was recognized by OMMA for the “Best Integrated Campaign” of 2011. Dave’s previous experience includes forming MediaCom NY’s first-ever, fully-integrated team of “traditional” and “digital” specialists; serving as Communications Planning Director on Volkswagen; and helping launch Dyson Vacuums in the U.S.—the latter two of which earned him MediaWeek “Media Plan of the Year” awards. @RuggerRex

Rob Ciampa
Chief Marketing Officer, Pixability

rob-ciampa.jpgRob Ciampa is an award-winning sales and marketing executive responsible for bringing 75 innovative products with $1 billion in sales to global markets. At Pixability, Rob works with major brands, agencies, media companies, celebrities, and entertainment artists with YouTube strategy, marketing, and advertising. A pioneer in the use of video for product marketing, Rob co-founded NetEffect and grew it into one of the world’s largest specialized systems integration firms. Rob has a BS in Computer Science and an MS in Computer Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He holds two patents in technology. @robciampa

Tim Courtney
Community Manager, Community Content and Campaigns, LEGO

tim-courtney.jpgTim Courtney is responsible for community development and communication for LEGO Ideas, a crowdsourcing community that yields top-selling playsets including LEGO Minecraft, Back to the Future DeLorean Time Machine, Mars Science Laboratory Curiosity Rover, and the Ghostbusters ECTO-1. He brings over fifteen years’ experience in online communities, technology evangelism, and user experience, and is a published author (Virtual LEGO, No Starch Press, 2003). Tim is known as a tireless customer advocate and trusted advisor and specializes in multi-channel digital marketing, client development, and building long-term strategic alliances on a global level. @timcourtney

Rob Delacruz
Vice President and GM, Consumer Experiences, AOL

rob-delacruz.jpg Robert Delacruz is Vice President and GM, Consumer Experiences. Rob has been with AOL since 2011. Previously he was General Manager for The AOL On Network’s Connected TV and Mobile businesses, responsible for launching both businesses. Today, The AOL On Network distributes its content on 14 television and mobile platforms including Samsung, Sony, Xbox, Roku, iOS and Android. Earlier in his career Rob served as Chief Revenue Officer at Outside.In, a local content platform that was acquired by AOL. He spent several years at Microsoft where he led teams that incubated new businesses for Microsoft’s online efforts in search, advertising and content. Rob also served in business development and investment banking roles with Agilent Technologies, Greenlight (acquired by Internet Brands) and Merrill Lynch. Rob holds an MBA from Duke University and a Bachelors degree in Computer Science from Johns Hopkins University. @rdcruzer

Jessica Gelman
VP, Customer Marketing & Strategy, The Kraft Sports Group and New England Patriots

jessica-gelman.jpgAs The Kraft Sports Group’s Vice President of Customer Marketing & Strategy, Jessica Gelman leads multiple marketing, operating and strategic planning functions for the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place. Since joining the organization in 2002, Jessica has created and implemented an analytics-focused strategy for understanding and marketing to customers across the organization. Her responsibilities encompass four areas: leading the ticketing and retail business lines; driving the customer marketing function including database marketing, market research, branding, analytics and direct marketing; building new businesses to extend the Patriots’ assets; and working closely with other functional areas to further develop business strategy/operations. Prior to the Kraft Sports Group, Gelman worked as a strategy consultant at the Mitchell Madison Group. Her primary areas of focus were the entertainment and financial services industries. Gelman earned an MBA from Harvard Business School and a BA, cum laude in psychology, from Harvard College. She is an elected board member of the Harvard Alumni Association. @jessicagelman

Jeffrey Glasson
Director, Social Media, Fidelity Investments

jeffrey-glasson.jpgJeffrey Glasson currently serves as Director of Social Media at Fidelity Investments where he specializes in Online Community Management. He joined Fidelity in 2011 as a member of the team responsible for representing Fidelity’s retail organization in social channels as well as creating new online capabilities to engage with investors socially. Prior to Fidelity, he was Director of Technology and Digital Content at PerkettPR and was responsible for driving the strategy, direction and execution of digital content programs for clients and PerkettPR’s own social efforts. That position came after his role as Director of Social Media where he spent 3 years educating team members and clients on current social media marketing concepts and tools, as well as crafting custom social media packages for clients who were ready to begin implementing social strategies. Fidelity Brokerage Services, LLC. Member NYSE, SIPC 900 Salem Street, Smithfield, RI 02917 @jeffglasson

Jerry Gupta
Sr. Director of Strategy and Innovation, Liberty Mutual

jerry-gupta.jpgJerry Gupta is an angel investor and is currently the Sr. Director of Strategy & Innovation at Liberty Mutual. Previously he was a private equity investor at Free Flow Power. He has several years of experience in private equity and venture capital investments. He has conducted due-diligence on transactions worth over $3B in aggregate value and has raised over $25M in private placements. He has been on the board or advisor to several start-ups in Greater Boston and India. Jerry has an MBA from MIT Sloan School of Management. He is currently working on a Master’s in Predictive Analytics from Northwestern University and has received his MS in Computer Information Systems from Bentley University.

Brandon Gutman
Co-Founder, Brand Innovators

brandon-gutman.jpgAs Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman

Scott Hudler
Vice President, Global Consumer Engagement, Dunkin’ Brands

scott-hudler.jpgAs Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange. @ScottHudler

Crystal King
Leader, Social Media, Keurig Green Mountain

crystal-king.jpgCrystal King heads social media for Keurig Green Mountain, a leader in specialty coffee and coffee makers. Crystal has built social media, marketing, and communications programs for many large and small high tech firms, including CA Technologies and Sybase iAnywhere (now part of SAP). She currently teaches courses in social media for Grub Street, a Boston Independent Writing community, and has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Massachusetts College of Art, and UMass Boston. Find her on her social media channels or @crystallyn.

Mark McKee
CMO, Videology

mark-mckee.jpg With more than 12 years of experience in television, advertising and online media, Mark McKee currently holds the position of Chief Marketing Officer for Videology. Previously he was Executive Vice President, Global Marketing & Strategy, for Videology. Prior to that he served as Vice President of Sales Strategy for Joost, where he was responsible for the positioning, development and launch of Joost’s advertiser offering, as well as the operational deployment of advertising innovations. His interest in media start-ups began as Manager of Sales Strategy for Massive Incorporated, a dynamic in-video game adverting agency that was eventually acquired by Microsoft. Earlier in his career he worked with MTV Networks’ New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held business development positions at McCann Erickson New York and Fountainhead Creative. He received a B.A. in Political Science and Theatre from Union College in Schenectady, NY.

Karl Miller
Associate Director KNA Digital Strategy, Kellogg Company

mitchell-reichgut.jpgAs Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing with nearly all brands in the Morning Foods Business unit, as well as led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.

Mitchell Reichgut
Founder & CEO, Jun Group

mitchell-reichgut.jpgIn 2001, Mitchell Reichgut founded Jun Group, a video ad platform that delivers tens of millions of monthly video views on hundreds of premium publishers, enabling advertisers to reach viewers across multiple screens – desktops, smartphones and tablets, with one simple buy. Prior to founding Jun Group, Mitchell was General Manager/Creative Director at Bates Interactive, working with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas where he supervised online advertising and e-commerce initiatives for Budweiser, Rockport, Reebok, Sony and Continental Airlines, among others. Mitchell began his career as an Art Director at Grey Advertising. He wrote and directed “The Scene,” a 20-episode online drama that was viewed over 8 million times in 90 countries. He wrote and produced an online drama for Comcast entitled Stream, starring Whoopi Goldberg. @JunGroup

Ted Rubin
Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and Author

ted-rubin.jpgIn addition to is role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. @TedRubin

Mike Spataro
SVP, Social Media Business Intelligence, Bank of America

mike-spataro.jpgMike Spataro has been working in social business and interactive marketing for more than 12 years, developing progressive strategies at Bank of America, Nielsen-McKinsey, Visible Technologies and Weber Shandwick. As SVP, Social Media Business Intelligence for Bank of America and its subsidiary Merrill Lynch, one of the world’s largest banks and leading financial management companies, Mike drives measurable business results through customer experience knowledge from social networks, managing social media analytics for consumer and mobile banking, home loans, credit cards, commercial banking and wealth management. Mike has a B.A. in Communications from the University of Hartfod. @mikespataro

Marc Sternberg
Co-Founder, Brand Innovators

marc-sternberg.jpgMarc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

Peter Stringer
Digital Marketing, Social Media, Content Development and Mobile, Boston Celtics

peter-stringer.jpgAs a thought leader in the digital marketing and social media space, Peter Stringer has guided the Boston Celtics to become one of the biggest professional sports brands in social media, with over 8.3 million Facebook fans and over 1.4 million Twitter followers. In the 9 years he’s been with the Celtics, Peter has conceptualized and developed some best-of-breed and first-of-their-kind digital projects. For 2013-14, he launched “Home Court Advantage”, the first live streaming mobile app pregame show in the NBA. In seasons prior, from Celtics 3-Point Play, the NBA’s first Facebook application geared at gleaning valuable fan data, to Celtics GameTime Live, the league’s first live stats and game-blogging application, Peter has pushed the team to innovate ahead of the curve, while establishing several best practices for the sports and entertainment industry. @peterstringer

Brian Sullivan
Director of Marketing, Boston Red Sox

marc-sternberg.jpgBrian Sullivan is a classically trained brand marketer with over 15 years of P&L management, brand strategy, and business development experience spanning consumer products and consulting companies. He is currently the Director of Marketing for the Boston Red Sox, having joined the organization in 2012. Brian’s marketing career, first at Kraft and the HJ Heinz Company, has afforded him the opportunity to lead a wide range of brands at various stages of the business lifecycle. From small upstarts, to established iconic brands, Brian has employed the entrepreneurial and leadership skills to navigate a rapidly-changing consumer environment.

Liz Valicenti
Director, Interactive Marketing, Titleist

liz-valicenti.jpgLiz Valicenti directs global interactive marketing for Titleist, manufacturer of superior performance and quality golf balls, golf clubs and golf gear for the avid golfer. The interactive group comprised of east and west coast marketing teams, is responsible for global Titleist brand websites, social media, B2C email marketing, Team Titleist community, CRM, and digital advertising creative. In addition, Liz oversees the brands’ direct to consumer “boutique” online stores including Vokey Wedgeworks, Vokey Store, Scotty Cameron Store, Scotty Cameron Custom Shop and the Gallery Store. She graduated from Trinity College, Hartford, CT with a BA in English Literature and received her MBA at Northeastern University. While golf is a lifetime passion, her #1 passion is being a mom to her three teenage boys. @lizzyval

Gabriella Weinstein
Senior Mobile Product Marketing Manager, Rue La La

gabriella-weinstein.jpgGabriella Weinstein is the Senior Mobile Product Marketing Manager at Rue La La, a leader in e-commerce sales and innovation. In this role, Gabriella oversees app marketing efforts driving KPIs across iPhone, iPad, Android and mobile web channels to ensure that Rue La La’ 13M+ Members have an exceptional and engaging experience while shopping Rue La La’s daily sales via smartphone and tablet devices. Gabbi defines the mobile product marketing roadmap and manages the implementation of Rue La La’s programs in partnership with the product, tech and marketing teams, as well as with Apple and Google. Rue La La’s success in the mobile commerce space has led to a #11 seat on the 2014 Internet Retailer Mobile Commerce 500 list. Prior to joining Rue La La, Gabbi served as the Marketing Manager at Golf Digest, where she launched Tips Plus, the publication’s first-ever iPhone app. Gabbi holds a Bachelor of Science degree in Industrial and Labor Relations from Cornell University and a Master of Business Administration degree from the Carroll School of Management at Boston College. She resides in Boston, MA.