Brand Innovators LLC
Brand Innovators LLC
Barbara Basney is responsible for Xerox brand, technology and services advertising, including television, print, radio, outdoor and digital media. She oversees communications strategy, campaign development, media mix optimization and campaign results tracking in more than 35 countries. Prior to joining Xerox, she spent more than 15 years in marketing for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys. She managed functions including strategy, advertising, PR, websites, direct marketing, events and customer communications. She serves on the board of the Ad Council, and is a National Advertising Review Board panelist. She is an active member of the Association of National Advertisers (ANA) and the Advertising Women of New York, and was named a top multinational marketer in 2011 by the Internationalist. Follow her @bbasney
In her role as Director of Corporate Digital Marketing, Heather Bergstein serves as a company thought leader for the Estee Lauder Companies, driving overall digital media strategy and best practices globally while elevating the company’s digital media activities across a portfolio of 26 luxury beauty and fragrance brands. An expert at partnering across brands, agencies, and publishers, Heather has 12 years of experience in beauty and fashion. She received an MBA, Marketing from Fordham University, where her work on pricing strategy was published in global academic journals. She lives with her son in New York City and is the creator of City Meets Country, a blog that chronicles their adventures. Follow her @heatherviaLWS
With a marketing career spanning over 20 years, Kerry Bianchi has led strategy for leading brands at advertising agencies, media companies, and a global management consulting firm. She has launched and acquired numerous multi-platform and digital media properties, spoken at venues including the CMO Collective and as an invited judge at Effie Worldwide’s annual awards for marketing effectiveness. At E*TRADE Financial, she is Vice President of Media, overseeing all paid media for branding and acquisition. Her team leads holistic, multi-platform strategies to address the right audience with the right channel and content at the right time; and manages an analytics structure to drive better targeting, measurement and optimization of E*TRADE’s marketing campaigns.
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive. Follow him @boughb
Tim Castelli oversees the national digital sales efforts and develops innovative advertising products and programs across Clear Channel Media and Entertainment divisions including Strategic Partnerships, National Programming Platforms and National Advertising Platforms and iHeartRadio, Clear Channel’s industry-leading digital radio service. Tim has more than 20 years of experience in building advertising solutions for major U.S. clients. Prior to assuming hiscurrent post with Clear Channel he served as Senior Vice President of Sales for AOL’s Eastern US Region. Before joining AOL he was Technology Industry Director for Google, where he led advertising and partnership activities for technology, wireless and consumer electronic partners. Earlier in his career Tim was the publisher of Rolling Stone Magazine, overseeing advertising strategy, revenue generation and integrated media program development. Tim also spent 13 years at Ziff Davis Media in various management positions, including Senior Vice President of the Consumer Technology Group and Publisher of PC Magazine. He graduated from Duke University with a Bachelor’s Degree in Psychology.
Brian is Marketing Manager at Poppin—an innovative office products company—where he leads acquisition across multiple channels. Prior to Poppin he spent 3 years at 20×200, a limited-edition art company helping bring artists + collectors together. Before jumping into the fast moving start-up world he fine-tuned his skillset on the agency side for 6+ years with both Havas and Agency.com. A native of New Hampshire, Brian currently enjoys his iced coffees in Brooklyn. In his spare time he runs a small record label focused solely on limited run vinyl releases. Follow him @cotterrecords
Linda Cronin is the former Vice President of Integrated Marketing for the Candian Business Unit of the Coca-Cola Canada. In that capabicy she provided thought leadership in the areas of Connection Planning, Strategic Alliances, Insights, Marketing Process and Agency Relations for the company brands. She was a member of Coca-Cola’s global Integrated Marketing community, which built an innovative strategic approach to Integrated Marketing. In 2012 Linda lead the pilot of this process for the global roll out. During a hiatus from Coca-Cola she worked at the International Humanitarian organization CARE. She was responsible for rebranding of the organization to the current global “I Am Powerful” positioning and developed a comprehensive Integrated Marketing department. Follow her @lincronin
Kim Curtis is an Associate Director of Innovation in Colgate-Palmolive’s Colgate Oral Pharmaceuticals division responsible for developing a strong pipeline of new products for the dental professionals. To develop breakthrough innovation, she is partnering with R&D, insights and external experts in the dental profession. Prior to this role, she was leading all aspects of the Irish Spring brand. There, she was focused on positioning this iconic brand for growth among the millennial male target. She has managed a variety of brands at Colgate in areas of innovation, brand building, brand positioning and strategy. Those roles include managing the media for Colgate toothpaste, developing new products for Speed Stick and positioning Suavitel fabric softener for growth in the US market. Prior to Colgate she was in Corporate Strategy at the internet incubator CMGI and was an investment banking analyst focused on cross-border M&A. Kim graduated from Boston College with a BA in Political Science and received an MBA from NYU Stern school of business.
Andrew Eis is a Senior Brand Manager at Reckitt Benckiser, with 5 years of experience building brands in the Household Cleaning and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business. Follow him @TheEisman
Matt Greitzer is COO of Accordant Media, which he co-founded in 2010. Prior to his time at Accordant, Matt was a board member of Publicis’ Vivaki Nerve Center and a Vice President at Razorfish where he created and ran ATOM Systems, Razorfish’s agency trading desk. Matt also lead Razorfish’s search marketing practice which he started in 2002, helping to build it into one of the largest full service search marketing organizations in the world. Matt was named “40 Under 40” by Crain’s NY Business and is a graduate of Bowdoin College. Follow him @mattgreitzer
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow him @BrandonGutman
Manny Gonzalez is a successful marketing professional and a noted expert in multicultural marketing currently serving as Director-Multicultural Marketing for the flagship Hennessy brand for Moet Hennessy USA. Prior to joining Moet Hennessy Manny served as Vice President of the Hispanic division of Hill Holliday, where he worked with such clients as Dunkin’ Donuts and CVS/pharmacy. Before that, Manny was Managing Consultant with Zyman Group. Manny also worked at Diageo North America where he managed both general market and multicultural marketing for Johnnie Walker. Manny has also served as brand manager for Miller Genuine Draft. Earlier in his career Manny was marketing manager for La Opinión, the nation’s largest Spanish-language daily newspaper, and Hispanic marketing manager at the San Jose Mercury News. He has a B.A. from Princeton University and an M.B.A. from UCLA’s Anderson Graduate School of Management. Manny was born in Ciudad Juarez, Mexico and currently lives in Harlem, New York. Follow him @MannyHarlem
EricHirschhorn joined Burger King in 2010 as VP Market Intelligence and Consumer Insights. In 2012 he was named VP Global Innovation, and promoted to Chief Marketing Officer, North America, in June 2013. Pror to joining Burger King he was General Counsel for 3G Capital, and before that an Associate at Thelen Reid Brown Raysman & Steiner LLP. Based in Miami, Eric has B.A. from the University of Pennsylvania and a J.D. from the Benjamin N. Cardozo School of Law, Yeshiva University.
Elliot Lum currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
With more than 12 years of experience in television, advertising and online media, Mark McKee currently holds the position of Executive Vice President, Global Marketing & Strategy, for Videology. Prior to that he served as Vice President of Sales Strategy for Joost, where he was responsible for the positioning, development and launch of Joost’s advertiser offering, as well as the operational deployment of advertising innovations. His interest in media start-ups began as Manager of Sales Strategy for Massive Incorporated, a dynamic in-video game adverting agency that was eventually acquired by Microsoft. Earlier in his career he worked with MTV Networks’ New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held business development positions at McCann Erickson New York and Fountainhead Creative. He received a B.A. in Political Science and Theatre from Union College in Schenectady, NY.
Neil McKenna plays an integral role as part of a progressive Online Marketing department at 1-800Flowers.com. He manages Online Display, in-house via the MediaMath DSP, and Attribution leveraging the Convertro UI. He helped Bed Bath & Beyond move their Search program significantly forward before they relocated out of state. Prior to BB&B, Neil honed his optimization skills, at Didit’s digital agency, working on a variety of clients and verticals, from the ground up. His goal now is to build on top of proven optimization tactics, across channels and devices, with Marketing Analytics to launch more sophisticated, targeted campaigns.
At Collective, Ken Nelson is responsible for leading the BIG team, which focuses on providing agency and advertising executives effective business strategies and solutions. Prior to joining, Ken served as VP Business Development for Exponential’s platform services, providing audience insights and modeling services direct to advertisers, senior agency executives and agency trading desks. He was also responsible for cross-divisional media sales across Exponential’s media divisions. He was on the founding team of Brilig (a digital data co-op), acquired in 2012 by Merkle. Ken received his Bachelor of Science in Economics from the University of Wisconsin, Madison. Follow him @woanelie
At Prudential Advertising, Anna Papadopoulos leads an integrated media team through the ever-changing world of media, incorporating both art and science in the process. Prior to joining Prudential, Anna led the media direction for marquee clients such as Merck, OppenheimerFunds, ExxonMobil, Volvo, New Balance, Nestle and JPMorgan. An advocate for creative media thinking, Anna believes that media is more than buying impressions. It’s about creating experiences and connections with audiences and building relationships. Since 2005, she has been building relationships and sharing her insights in her column on ClickZ, and by being a frequent speaker on industry panels and contributor to major media outlets. Anna earned a BS summa cum laude in journalism from St. John’s University in New York.
As Director of Entertainment Marketing, Lifestyle Brands, for Renaissance Hotels, Diana Pavlov puts her broad experience in luxury and lifestyle brand marketing to use with strategic planning for entertainment and communications-related marketing for the group, creating high-impact programs to support brand, lifestyle, consumer and business initiatives. She works internationally across a large global portfolio of companies, collaborating with multiple stakeholders including internal and external parties.
As VP of Platform Sales for Neustar, David Pollet is responsible for helping some of the world’s brands realize consistent high returns using Neustar’s cloud-based information and analytics services. For nearly 20 years, Mr. Pollet has provided guidance and leadership that has consistently enabled brands to optimize digital interactions with customers and prospects. At LendingTree and Bank of America, he oversaw digital media and as Head of Sales and Accounts for x+1, he oversaw the effective integration of offline CRM data into online digital targeting for brands such as JP Morgan Chase, Discover Card, Capital One Financial, Allstate Insurance and Delta Airlines.
Evan Schwartz is the CEO and founder of ActionX, a leading mobile customer acquisition and retargeting platform. Prior to founding ActionX, Evan was the CEO and co-founder of Thumbplay where he acquired more than 5 million mobile customers for the mobile entertainment service and sold the business to Clear Channel in 2011. Evan was SVP of Online for Columbia House and part of the start-up team at the pioneering ecommerce site CDnow. Evan graduated from the University of Pennsylvania. He lives in Brooklyn with his wife and two children.
Stephanie Shannon joined PepsiCo to lead Music Engagement across the US Beverage portfolio. She has pioneered various brand initiatives including building artist partnerships, experiential fan engagement, and music story-telling through branded content. Stephanie believes in creating brand love by connecting to consumers through innovative music touch points. She holds a BS from the McIntire School of Commerce at The University of Virginia and an MBA from Howard University. Follow her @StephtacularS
Arlie Sisson is responsible for the mobile native app strategy at Starwood Resorts and Hotels. She joined Starwood from a mobile start up, where she led and launched 32 applications across 5 mobile platforms. She made the decision to leap over to the digital/emerging platforms world with the launch of the iPhone and has been building branded experiences ever since. Arlie’s passion for the ever-changing mobile landscape allows her to advance Starwood’s mobile offering through native applications whether that’s a phone, tablet, wallet offering or maybe even someday wearable tech.
Kirti Srikant joined OppenheimerFunds as AVP, Director of Brand Marketing & Advertising in September 2010 to digitize advertising and media strategies. She oversees brand marketing, advertising, media strategy and agency relationships. Her approach to creative messaging and multi-channel media strategy has garnered numerous awards, including a Best in Show 2013 OMMA Award, Best Overall Communications 2012 from MFEA, and FCS’s Best in Show – App and Digital 2013. This year, her new campaign, “Growth.Income.Protection.*” has earned more than 8 FCS Awards. Kirti honed her skills at Citigroup, where she rose to VP, Marketing Strategy. Kirti received her MBA from the Columbia Business School and has a B.S. in Corporate Communications & Marketing from the City University of New York. She has anchored entertainment programs for TV ASIA and the Direct TV Indian network. Follow her @KBabyMama
David Staas brings to NinthDecimal more than fifteen years of marketing and product experience in both the mobile and advertising industries. David has been a part of numerous mobile start-ups and is extremely passionate about the location-based media and advertising industry. As President of NinthDecimal, he is responsible for the company’s go-to-market strategy and business execution, with direct responsibility for marketing, product management and engineering.
Before joining NinthDecimal, David was Vice President of Marketing at Ad Infuse, where he built a premium mobile network as well as a mobile ad platform deployed by some of the largest global mobile operators. Prior to Ad Infuse, David led the Global Product Marketing team at Openwave Systems, where he was responsible for go-to-market initiatives across the full $400M annual product portfolio in the Americas, Europe, and Asia. He also founded the Messaging Anti-Abuse Working Group, an industry consortium of mobile carriers and ISPs to combat spam. David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from Duke University.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
As Vice President Digital & Loyalty Marketing for JetBlue Airways, Michael Stromer is responsible for deepening the relationship with JetBlue customers across several marketing disciplines including Digital Commerce, Loyalty Marketing, Customer Relationship Marketing (CRM), and Customer Analytics. Michael has been with JetBlue for nearly seven years, formerly serving as VP Customer Connections Marketing and Director of E-Commerce. In 2011 he led the launch of the new jetblue.com, mobile.jetblue.com, and JetBlue’s first mobile applications. Previously, Michael held senior marketing roles with 1-800-Flowers.com where he spent eight years leading various parts of the business with a focus on customer acquisition via digital marketing and partnerships. During the early years of the Internet, he began his career on the New Ventures team at Publishers Clearing House where he helped to implement a digital strategy for the business. Michael earned his MBA from Zicklin School of Business at Baruch College and Bachelor’s degree from the School of Management at Binghamton University. He serves on the Board of Trustees for the Cradle of Aviation Museum in Garden City, NY, and co-chairs the Aerospace Regional Industry Council for STEM.
Chad Stubbs is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.
Dan Vinh is Vice President of global marketing for Renaissance Hotels, a lifestyle brand within the Marriott International, Inc. portfolio of 18 brands. His leadership includes defining and executing the global marketing strategy across all channels consisting of brand positioning and advertising, digital and social media, public relations and global experiential strategy for more than 155 hotels in 35 countries. In addition to his global marketing responsibility, Dan also plays an essential role in defining the strategic direction of the global operating and development strategy for the brand, helping to create signature brand platforms to firmly establish the brand in the lifestyle category.
Carlos Zepeda is Vice President of Marketing at avaianas, Alpargatas USA and based in New York City. In the past 10 years, he held several leadership roles at PepsiCo for brands including Diet Pepsi, Frappuccino, SoBe and Doritos. Carlos is passionate about the emotional connections that brands establish with consumers and about employing collaborative leadership to achieve both business and people results. Earlier in his career, Carlos held consulting positions at Ernst & Young’s Customer Connections practice and at Peppers and Rogers Group, both in NYC. He holds a B.A. in Marketing from Instituto Tecnologico de Monterrey (ITESM) and a M.S. in Integrated Marketing from Northwestern University. Follow him @zepedacarlos