Brand Innovators LLC
Brand Innovators LLC
David is an SVP in the digital marketing group at Bank of America, where he is responsible for the ultra high net worth segments, including U.S. Trust. In this role, David focuses on extending marketing programs across digital platforms and channels. Over his career he has worked both client-side and agency-side for brands such as WSJ.com, MetLife, Mercedes France and the International Herald Tribune, always working to identify and deliver digital innovations that solve business needs. David speaks fluent French and has a BA from Amherst College and an MBA from INSEAD.
Tim has more than thirteen years experience in the digital advertising industry. Prior to Abakus, he was Chief Product Officer at Exponential Interactive and, previously, EU General Manager of Tribal Fusion. He was previously VP of Ad Products and Platforms, Europe, at Yahoo! following the company’s acquisition of behavioral online advertising provider BlueLithium where he was European Managing Director. He is a Non Executive Director at MymCart, self-service mobile commerce platform, sits on the Advisory Panel at mobile demand-side advertising platform StrikeAd and Non Executive Director at Rippll, an in-app location-based marketing technology company.
John Burbank is responsible for leading Nielsen’s innovation and new business opportunities across online and e-commerce. Prior to this role, John was CEO of Nielsen’s Online division, where he led the company’s global internet measurement business. During his tenure as CEO, John established strategic relationships with industry leaders such as Facebook, and continued Nielsen’s growth in key international markets. Prior to his Online role, John served as CMO for Nielsen. Before joining Nielsen, John was CMO for AOL, and before that, he served as VP of Marketing at AT&T/Cingular, and worked at Procter & Gamble Co. and at the Chicago Tribune Co. He received BA and MBA degrees from the University of Chicago.
Will Chapman ensures that our clients are leveraging The AudienceScience Gateway platform to its fullest advantage. Working closely with our Business Development and Sales teams, Will is constantly assessing our clients’ goals and aligning them with our solutions for optimal results. Will has an innate ability to listen to the individual needs of clients, assess the best next steps and communicate creative solutions with remarkable clarity and effectiveness. In addition to his online expertise, his years of working in traditional media have equipped Will with the necessary knowledge and insightfulness to help our partners succeed. Will holds a degree in communications from Indiana University of Pennsylvania.
As US Director of Media & Communications ROI at L’Oréal USA, Chris Chesebro manages the strategy guiding L’Oréal USA’s Television investments and the implementation of media return on investment measures. Chris started his career at OMD, working on a variety of accounts such as ABSOLUT, American Century Investments, & Lowe’s Home Improvements. He joined L’Oréal USA in 2009, managing media and content for the L’Oréal Paris brand. In 2011, he moved into his current position. An avid cyclist, Chris graduated in 2006 from Drew University in Madison New Jersey.
Leslie Dance is the gentle strength behind delivering some of the most challenging results in business. A driving force behind the transformation of Motorola as the CMO of Motorola’s $33 billion Mobile Business, Leslie now brings her passion and expertise to the iconic brand of Kodak. Leslie was profiled as one of the “Women to Watch” in AdAge in 2006. The article describes Leslie as having “helped take (Motorola) from the brick-like mobile phone to some of the sexiest looking devices in the marketplace.” It also praises the RAZR, which Leslie helped develop and launch, saying “it cast a golden halo over the entire Motorola brand.” After a stint as fashion brand Burberry’s CMO, Leslie joined Kodak in 2008. In her role as Vice President of Brand Strategy & Communications, she is focused on developing Kodak’s new global brand strategy.
Bert DuMars joined Forrester Research in 2013 and focuses on marketing innovation programs and labs. He is an accomplished marketing executive with extensive experience in leading digital, social media, ecommerce and mobile marketing efforts for both Fortune 500 and public-sector organizations. He served as vice president of digital marketing and eCommerce for Newell Rubbermaid from 2007-2012. He has also held senior marketing and technology leadership positions at the US Department of the Treasury, Internal Revenue Service, Trend Micro, Intel, Dell, and Southern California Edison. He received his B.A. from Pomona College and MBA from the University of Michigan, Ross School of Business.
Amanda leads Unruly’s growing sales operation, and focuses on developing and executing targeted social video distribution campaigns for Fortune 50 brands and their agencies in the Americas. Before joining Unruly, Amanda was Director of the Global Media Sales Team for Electronic Arts (EA) where she was responsible for the strategic direction of new and existing revenue opportunities for all EA properties including online, in game, social and mobile platforms. Prior to EA, Amanda spent five years in Network and Local radio sales for WOR in New York. She began her career at Ogilvy One planning and buying large-scale digital business.
Joan FitzGerald is Vice President of Television and Cross-Media Solutions at comScore where she is responsible for television and digital client and data provider relationships. Joan oversees expansion of comScore’s cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for “multi-screen” television, Internet and mobile measurement solutions.
Adam Gagliardo is responsible for driving the social media and digital communications strategy and activation for the Maybelline New York, Garnier and essie brands at L’Oreal USA. Adam joined L’Oreal in 2007 and has held various roles in brand management and in digital marketing across all three brands he currently oversees, developing integrated social and digital campaigns across paid, owned and earned media. Adam holds a BA from NYU in Journalism and Mass Communications and an MA from Middlebury College in Italian Studies.
As Digital and Social Team Leader, VP, LG Ad America/LG Electronics, Louis Giagrande manages a team of over 30 digital marketing and social media professionals and is responsible for strategy, creative, production, delivery, measurement, account and external partners. LG Ad is the in-house marketing agency that reports to LG Electronics. Louis’ career includes over 15 year’s experience in the marketing, media, and consumer electronics industries. Prior to LG, he spent six years at Samsung Electronics America as Senior Manager, Online Marketing and Social Media.
Amanda Greenberg joined Philips in 2011, and is currently responsible for driving the digital marketing and Ecommerce strategy and activation for Sonicare, AVENT & Saeco in the US and the total Philips portfolio in Canada. Amanda is incredibly passionate about all forms of digital marketing, especially when it drives increased market share & sales growth through positive brand equity. Prior to Philips, Amanda held various sales & marketing roles with Croscill, Experian Cheetahmail and the Orlando Magic. Amanda earned her BA from George Washington University and her MBA from the University of Central Florida.
Melissa Greenberg leads the national sales team at SHIFT and advises leading agencies and brands on strategy within the social space. Melissa and her team primarily focus on gaining market adoption of SHIFT Media Manager, SHIFT’s social advertising application. SHIFT Media Manager is one of three apps in the world with the Facebook sPMD distinction and Twitters Ads API access. Melissa previously served as the Sales Director for DailyCandy, managing a team that sold cross-platform opportunities within the premium women’s lifestyle brand. Prior to joining DailyCandy, Melissa held key roles at CBS and Barry Diller’s IAC where she was an Account Executive for their Advertising Solutions division.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
As chief operating officer of LiveIntent, Dave Hendricks has overall responsibility for revenue, marketing, and operations. Prior to joining LiveIntent before its 2009 Series A, Dave was EVP of operations at PulsePoint (then known as Datran Media), where he ran Datran’s ESP StormPost. Before all that, Dave held senior roles at data management companies InfoUSA and Experian. A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia after running global partnerships for Oracle Corp. Follow him on Twitter @davehendricks.
Shannon Jenest is Director of Integrated Communications for North America at Philips Consumer Lifestyle. After blazing the PR agency trail for several years, Shannon made the move to Philips in 2006 when she was hired as the company’s first in-house PR manager. Since then, she has held various communications roles in PR, social media and, most recently, brand communications. Her campaigns have won numerous industry awards and accolades. In her current role, Shannon is helping to build a center of excellence for marketing communications in North America. Shannon can be reached by email at Shannon.email@example.com.
With eleven years of experience in digital marketing, Caroline specializes in integrated digital marketing campaigns focusing on increasing brand awareness, improving consumer perceptions, driving Web site traffic, generating leads, garnering sales, and maintaining loyalty. With a deep knowledge of digital technologies, Caroline focuses on optimizing online tracking and performance to increase overall conversation rates and sales. She spent her entire career in the B2C online and digital space, an area she is passionate about. Caroline has worked in both the agency and client side of digital marketing execution.
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers the best brand advertising experiences across its major media mobile and tablet properties. Through Harry’s media relationships, Kargo’s technology has been woven into the fabric of major media mobile sites and apps including CBS, NBC, ABC, Univision, Warner Bros, and almost half of all the major magazines. Kargo has been recognized with numerous awards including a Mobi and OMMA for creativity in mobile advertising as well as being named a Red Herring Top 100 and an AlwaysOn OnMedia and OnMobile Top 100 winner.
At Colgate Palmolive, Nadine Karp McHugh is responsible for driving best in class digitized media and integrated marketing ideas and best practices. Prior to joining Colgate, Nadine was a Sr. Marketing Executive at WPP Group’s Mindshare where she was the Managing Director of the NY office responsible for all clients both local and global. In 2009, Advertising Age named Nadine a “Media Maven” for her breakthrough thinking and creative. Nadine has also had the privilege of working on winning teams whose work has been acknowledged through awards such as Cannes Media Lions, Effie’s and Festival of Media.
Edward Kim is currently the Assistant Vice President, Digital Investments, at L’Oreal USA, leading digital media strategy and investments across all L’Oreal USA brands. As a member of the CMO team, he is also the liaison between L’Oreal USA and digital media companies to manage corporate partnerships. Prior to L’Oreal USA, Kim has overseen the growth and transformation of traditional brands into digital space for several Fortune 100 companies. Working as a digital brand strategist, he has successfully created and implemented digital strategies for brand expansion, ecommerce, and digital advertising for companies ranging from Unilever, Avon, and NBC to small startups. He holds a B.S. degree in Psychology from Tufts University.
Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, The Apprentice, NCAA, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Transformers The Movie, and Glee to name a few. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College.
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Richa rides the digital waves…as a digital strategist she helps clients increase and enhance their online presence and develop cross-channel marketing programs. Prior to financial services, where she is now, Richa worked in technology for Dell where she oversaw the development, launch and revenue growth of new services on Dell.com. Richa is also the VP, Public Relations for an award winning Toastmasters Club, SEC Roughriders where she led the redesign of the new club website. Richa has Honors in Economics from University of Delhi and an MBA in Marketing & Entrepreneurship from University of Texas at Austin.
Neil McKenna plays an integral role as part of a progressive Online Marketing department at 1-800Flowers.com. He manages Online Display, in-house via the MediaMath DSP, and Attribution leveraging the Convertro UI. He helped Bed Bath & Beyond move their Search program significantly forward before they relocated out of state. Prior to BB&B, Neil honed his optimization skills, at Didit’s digital agency, working on a variety of clients and verticals, from the ground up. His goal now is to build on top of proven optimization tactics, across channels and devices, with Marketing Analytics to launch more sophisticated, targeted campaigns.
Mike oversees our sales, marketing and business development teams with the primary focus on ensuring the successful adoption of the AudienceScience Gateway technology platform for our clients. Mike has over 20 years of business experience, including 12 years in the advertising technology sector. He has held numerous executive positions in the industry both in the US and Europe, including nine years with Advertising.com and AOL, moving up through numerous positions in strategy, sales, account management and business development. Mike holds a degree in Civil/Environmental Engineering and Management from Rensselaer Polytechnic Institute and has done graduate work in Management and Public Policy at New York University.
Chris Polos is the Senior Vice President, Operations & Account Management at Simulmedia, a pioneer in audience-based television ad targeting. Prior to Simulmedia, Chris served as Vice President and General Manager of VeriFone Media building one of the largest digital out of home ad networks in the world. Earlier in his career, Chris worked with Simulmedia CEO Dave Morgan at TACODA, where he was Vice President of Sales and Account Management. Chris has over 15 years of media and technology experience and holds a Master of Business Administration from the University of Southern California and a Bachelor of Arts degree with a Major in Business Economics, from the University of California Riverside.
Judd Pratt-Heaney is currently responsible for all Durex digital and equity projects at Reckitt Benckiser. Most recently, Judd was the architect of the brand’s re-launch campaign, managing all above the line support including PR events, content partners, and TV production. Prior to attending Business School, Judd was an Account Supervisor at TracyLocke, working on national promotions for PepsiCo brands such as Mountain Dew and AMP. Judd holds an M.B.A. in Marketing from New York University’s Stern School of Business and a B.A. in Psychology from Bowdoin College. He lives in the East Village.
Emily Riley leads the company’s marketing and global product strategy. Through extensive digital marketing experience working with advertisers, publishers, and those who serve them, Emily has established close relationships with a wide network of Interactive Marketing professionals. As both Analyst and VP Research Director at Forrester Research, and as an Analyst at Jupiter Research, Emily delivered insightful guidance to global Fortune 100 brands as well as major media companies, agencies and technology companies. Emily’s background also includes running digital marketing for Martha Stewart Living Omnimedia. She started her career as a delivery analyst at Advertising.com. Emily earned a bachelor’s degree from The Johns Hopkins University.
Anthony Rushton is CEO of Telemetry. Telemetry is the only independent, real time, advertiser direct digital advertising auditing service and currently serves and audits digital advertising for leading Fortune 2000 companies in 28 countries. Via the extraction of 200 KPIs per online ad and resultant planning advice and buying mandates, Telemetry provides advertisers with up to 26% equity return on their total digital advertising investment. Telemetry: the digital media forensics company.
As Chief Client Officer, Alan Schanzer works directly with Undertone clients to guide the strategic application of ad solutions that best align with brands’ goals and objectives. Market intelligence gained through Alan’s efforts help to drive the company’s product innovation and refinement. Before joining Undertone, Alan was Managing Partner at MEC Interaction where he was responsible for overseeing all activity related to MEC Interaction and its associated companies in North America, as well as delivering strategic leadership, vision and insight. Alan serves on the board of directors for Visible Technology and has participated on the agency advisory board for numerous organizations.
At Crowdtap, Matt leads the business development and client strategy teams responsible for building relationships with and managing programs for leading brand marketers. Prior to joining Crowdtap, Matt was a founding team member and Director of Business Development for AdSafe Media, a leading display advertising technology platform. Previously, Matt managed digital and traditional media strategy for several iconic global brands at Omnicom Group’s BBDO New York and Publicis’s Starcom MediaVest Group. Matt’s strategic leadership across clients such as Proctor & Gamble, The Gillette Company, Kraft Foods and New Balance laid the groundwork for numerous global product and brand launches throughout his tenure.
Jonathon Shaevitz is a serial entrepreneur having successfully launched seven technology related companies. He brings more than 20 years of experience developing fast growing enterprises. Prior to joining Upfront Digital Media Johnathon spent three years growing Maxifier, a successful ad tech company focused on providing publishers with inventory optimization and yield management. Jonathon’s engagements have ranged from developing strategic partnering strategies, to creating and implementing advertising supported business lines. He has overseen development and implementation of new business strategies, successfully developed and executed customer acquisition programs, as well as orchestrated the launch of new media properties. Jonathon holds an MBA from The Wharton School of Business and a BS from the University of Michigan.
Joining L’Oréal USA in April of 2010, Marc has been a driving force for marketing and brand innovation in labs, market research as well as in digital and media investments. He is responsible for developing greater synergies between brands and divisions. In addition he oversees the L’Oréal USA’s Consumer Affairs department. Prior to his appointment at L’Oréal, he was at the Colgate-Palmolive Company where his most recent position was Marketing Director, Category Innovation Center in which he was in charge of innovation for the Company’s Personal Care products in North America.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Chad is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.
Julie Stenz is Senior Director of Partner Marketing for WWE. She is responsible for the development of integrated marketing programs that create meaningful connection between WWE and partner brands to engage a large and passionate fan base across an expanding portfolio of content channels. Current projects include partnerships with Frito-Lay and Post Foods which encompass media and sponsorship, live event activation, talent involvement, content production and retail promotions. Before joining WWE, Julie spent close to 15 years on the Agency side of the business, crafting media and marketing strategies for Clients such as Colgate-Palmolive, American Express, Sears and Hershey Foods.
Iris Yen is the VP of Communications at American Eagle Outfitters. She has over 12 years of experience in global communications and marketing, focusing on youth culture, fashion, action sports and music. Prior to AEO, Iris held senior positions at both Fortune 500′s as well as independent agencies. As a senior executive with Quiksilver Inc. and Universal Music Group, Iris honed her skills in social and mobile media, corporate social responsibility, engagement and culture development and entertainment partnerships. She loves to build communities and brand love. Iris holds a degree in Marketing and Anthropology with a minor in Psychology.
Steven Tristan Young is the Sr. Director of Acquisition and Brand Marketing at Seamless.com, the nation’s leading digital food ordering service. He was previously at American Express where he led the marketing efforts for the company’s flagship “Black Card” and Platinum Card portfolio. At DIRECTV, he managed the company’s digital marketing efforts to engage customers online and acquire new DIRECTV customers profitably. At Endurance International, the largest cloud web hosting company for Small Businesses, he was one of the early employees who helped shape company’s acquisition and e-commerce platforms. He started his career at Puma Sports in their management rotation program. Steven received his undergraduate degree from the Wharton School.
After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the company’s pioneering marketing OS, TerminalOne, the first DSP. Previously, Joe was founder, president and chairman of Poindexter Systems /[x+1], incubated Right Media, and as managing member of Occam’s Razor, shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy. Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science.