Subject to change
Brand Innovators Network coming soon!
Jane Clarke, Managing Director, Coalition for Innovative Media Measurement
While reach and frequency have always been the standards of measurement in the analog world, the ROI on many digital media products and advertising technology solutions — including digital video, social media, mobile and variations thereof — consumed on multiple screens throughout the day and providing different levels of engagement, have proved more difficult to measure. In order for the digital media industry to grow, brands are demanding new standards of measurement or ‘currency’ that will enable them to calculate the return on their digital media investments versus traditional media. Transparency is truly the only thing holding back continued investment by brands in digital. Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), will discuss how this industry alliance, whose members include television content providers, media agencies and advertisers, are working together to identify new and more effective methods to measure audiences and the impact of advertising across multiple platforms.
Co-Chair: Marc Speichert, Chief Marketing Officer, L’Oréal
When it comes to doing business, we are riding the crest of one of the greatest changes to occur in the last 50 years – digital technology. It’s reshaping how we market, connect with and talk to consumers. Some of the key areas affected by this digital revolution include creative, media, retail and product/business models. When it comes to media, today, it’s no longer about push. It’s about pull. The traditional funnel metaphor, where consumers considered many options and eventually, thanks to push media, were led to make a final choice, are over. Today, it’s about a new path to purchase where content is king. Learn about this and how to adapt your strategies to survive in this new environment.
According to ComScore, Americans streamed 43.5 billion hours of video in December 2011 — a jump of over 40% year-over-year. In addition, 105.1 million Americans now watch video online every day, a 43% jump over the past year. Brands are noticing this change in behavior among consumers and shifting more of their advertising dollars from television to digital video advertising. According to Forrester, the domestic digital video advertising market will swell from $2 billion in 2011 to $5.4 billion in 2016, most of it at the expense of television. What’s driving the growth of consumption in online video and how much room does the digital video advertising boom have to run? This rocket ship is taking off!
Moderator: Kelly McEttrick, Sr. Director of Platform Strategy, VideoHub.tv/Tremor Video
Chris Chesebro, US Director of Media Investments, L’Oreal
Mark Risis, VP Interactive, TiVo
Sarah Rogovin, Director, Consumer Relationship Marketing, Kraft Foods
Stephen Messer, Co-founder and Vice Chairman of Collective[i]
Everyone is talking about Big Data, but it’s really about BIG answers to BIG questions. You’ve read stories about Big Data windfalls in the press and want to bring the same competitive advantage to your company. But be wary. If managed poorly, Big Data can lead to devastating errors in judgment, management and technology investment. The problem is that most people are focusing on the size of the data instead of its purpose: answering big questions.
Social media, or the ability for consumers to reach out and connect with their favorite brands has forever changed the marketing industry. Never before have brands been able to communicate and engage with their consumers in real-time or on such an intimate basis. Smart brand marketers understand the tremendous value inherent in having this ‘relationship’ with their consumers and are leveraging social tools, media and data to their fullest extent. Combined with traditional and other forms of digital media, social media can amplify any campaign. Learn how leading brand marketers are embracing the social world to inform and enhance paid, earned and owned media.
Moderator: Ramsey McGrory, CEO, AddThis
Debora Koyama, AVP Marketing, L’Oreal USA
Elaine Lawson, Director of Digital Marketing, MasterCard
Mason Nelder, Director of Digital Strategy and Social Media, Verizon
World renowned modern artist Michael Kalish discusses his recent collaborations with Perrier-Jouët and Levi Strauss & Co., to create powerful branded experiences.
Cross Network program across MTV, VH1, CMT and Comedy Central encouraging fans to tag their exciting summer NOW moments for a chance to be featured on air and win fly-away trips to some of the hottest Pepsi events of the summer.
Katie Haniffy, Director, Media Strategy & Investment, PepsiCo
Chad Stubbs, Director of Marketing, PepsiCo
Once upon a time, brands could rely on network television, print, and radio to reach their consumers. In today’s multi-channel, multi-screen, on-demand world, however, media buyers now have many more ways than ever to engage with their consumers. While television consumption may be up overall, it must now compete for share-of-mind with online video, social media, mobile, and content created by brands themselves As channel lines disappear, and consumers move fluidly from platform to platform, brands are racing to follow suit. As a result, media buyers must now take a much more holistic or ‘integrated’ approach towards buying media that more clearly mirrors the consumption patterns of their consumers. Allocating your media budget has never been more exciting or challenging. Fasten your seatbelt Don Draper, it’s going to be a bumpy ride!
Moderator: Tom Cunniff, former VP Director of Interactive Communications, Combe Incorporated
Katie Haniffy, Director, Media Strategy & Investment, PepsiCo
Rosemarie Iannucci, Brand Engagement Manager, Media Strategy at PepsiCo
Roger Koman, Director of Marketing and New Media, Eggland’s Best
Viewers of online video engage differently with content than TV viewers. Understanding the difference between an opt in audience and a passive audience is crucial to succeeding in today’s online video universe. Learn how smart brand marketers are taking advantage of this differential to win over their consumers.
Moderator: Mark Burrell, Co-Founder, Tongal
Scott Wheaton, VP and Chief Evangelist, The 7th Chamber
Learn from 1800flowers.com, and their partner, Convertro, about how the brand benefited from more effective attribution technology during their busiest holiday (Mother’s Day) and how attribution is improving the effectiveness and efficiency of how they buy media going forward.
Will Ferguson, Sr. Director of Online Marketing, Display Advertising & Social Media, 1800flowers.com
Jeff Zwelling, CEO, Convertro
Ironically, brands are turning out to be some of the biggest winners in the digital transformation of the media industry. More brands than ever are publishing their own content and marketing it directly to consumers. Others are earning massive amounts of media exposure on their own websites and by creating engaging social media experiences. What is the righteous balance between paid, owned and earned media, and how can brands fully take advantage of all available resources at their disposal? Don’t underestimate the power of your audience!
Moderator: Ted McConnell, former Manager, Digital Marketing Innovation, Procter & Gamble
Karan Bajaj, Marketing Director, Kraft Foods
Elliot Lum, VP Strategic Marketing, Columbia Records
David Rubin, Brand Building Director, Hair US, Unilever