Subject to change
Brand Innovators Network coming soon!
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Mark Ingall, Managing Director, Citi
Elyssa Gray,Head of Media and Creative, Citi
Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? Hear first-hand how Fortune 500 and other leading brands are grappling with digital
Moderator: Andy Monfried, CEO, Lotame
John Piontkowski, General Manager, East Region, Microsoft Advertising
Traveling is as much about the destination as the journey, and any successful brand knows how to make the journey enjoyable – through campaigns that tell a story and truly to connect with consumers. John will be sharing how Microsoft recently partnered with agency leader Havas to extend Emirates Airline’s “Little Extras” ad campaign across multiple platforms to reach tech-savvy experienced travelers knowledgeable about life’s finer things.
Marketers have known for some time that organic reach is increasingly limited on social media and that their brands have to pay up if they want to engage with their target audience. But is organic social reach really dead? Much of the upset has been fueled by Forrester research from October 2013, which began by saying that “Facebook is failing marketers” because it creates less business value than any other digital marketing opportunity. It came as no surprise then that this is the year Facebook transitioned to a pay-to-play model. So, how can brands avoid being crowded out of social platforms as algorithms give more and more priority to paid content? It’s the experience and the content that count. Affinity, advocacy and action – these outcomes cannot be bought, rather they are interactions that are earned. Hear perspectives from the experts as they debate the fundamental marketing challenges presented by social media, whether they’re changing in the age of pay-to-play, and the role organic content still plays in the evolving social ecosystem.
Moderator: Rick Song, Global Head of Media Solution Sales, ZEFR
Heather Dahill, Director and U.S Head of Content & Social, Citi Global Consumer Marketing, Citi
Eric Mason, Director, Strategic Marketing Communications, Wix.com
Colin Schoenberger, Social Media and Analytics, Associate Director, WNET New York Public Media
Superbowl 49 was the most watched in history. Airing at the 2-minute warning in the 4th quarter, the Wix.com Superbowl ad reached 120+ million views making it the most watched commercial of the game. Yet, for Wix, it was about much more then airing its first ever 30-second Superbowl ad. Wix conceptualized a multi-platform month long content driven campaign designed to introduce its brand, communicate its values, and deliver positive return on investment too. During this seminar we’ll take a deep dive into the campaigns evolution and execution, learn about the outcomes and challenges, and gain insight into how the campaign fit uniquely with the company culture, brand and content marketing strengths. Finally, we’ll learn how Wix has balanced and managed its brand and performance content marketing efforts to grow from zero to 63+ million global customers since 2008.
Eric Mason, Director, Strategic Marketing Communications, Wix.com
Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy?
Moderator: Peter Tarrant, Director, Collective
Tom Phillips, CEO, Dstillery
In this age of digital advertising, traditional media channels such as outdoor home tend to be ignored in the digital measurement discussion. Similar to measurement of in-store visits prior to mobile devices and sensors, out-of-home (OOH) media providers have relied on human counters or gross approximations of audience based on geographical areas. Through the use of mobile and desktop digital data, Dstillery provides a robust and efficient methodology for analyzing, targeting and measuring audiences exposed to OOH. Learn how this methodology could be the future for traditional media, such as radio, as it provides cross-channel delivery across desktop, mobile, radio and OOH.
Chris Pizzurro, Head of Sales and Marketing, Canoe
John Andrews, Chief Marketing Officer, Ignite Social Media
TV vs. laptop vs. smartphone vs. tablet. Four different screens/four different devices/four different consumer experiences. You might as well be comparing apples and oranges. Thus we have the “media buyers dilemma” circa 2014; how does one measure the impact, engagement, effectiveness, and overall ROI of a traditional TV spot spot vs. an ad on YouTube vs. a digital video on a mobile device or tablet? It’s enough to keep a media buyer up at night screaming for answers. While no one doubts the effectiveness of digital video advertising, it’s essential that in order for the industry to grow, advertisers and publishers must work together and agree upon a single e-GRP standard. In the meantime, what do brands need to consider when they allocate marketing dollars to digital and what factors should go into their decision making process when they buy media across all channels? Will digital video and other new formats rule the day, or will television always be the mass media of choice for Fortune 500 advertisers? Will we ever get to apples vs. apples, or are we destined for fruit salad? Let the debate begin.
Moderator: Jes Santoro, SVP, Enterprise Sales, TubeMogul