Oct 16, 2014

  • 7:30am-8:45am | Registration and Breakfast
  • 8:45am | Welcome
  • 9:00am-10:40am | Program
  • 10:40am-11:00am | Networking Break
  • 11:00am-12:30pm | Program
  • 12:30pm-1:30pm | Lunch
  • 1:30pm-3:00pm | Program
  • 3:00pm-3:20pm | Networking Break
  • 3:20pm-5:00pm | Program
  • 5:00pm | Brand Innovators Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

7:30am

Breakfast hosted by Dunkin Donuts

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Co-Chair: Scott Hudler, Vice President, Global Consumer Engagement, Dunkin’ Brands
Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship

9:00am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? Hear first-hand how Fortune 500 and other leading brands are grappling with digital transformation.

Moderator: Mitchell Reichgut, CEO, Jun Group

Jessica Gelman, VP of Customer Marketing & Strategy, The Kraft Sports Group and New England Patriots
Jerry Gupta, Sr. Director of Strategy & Innovation, Liberty Mutual; Advisor, Gigaplex Digital Media
Scott Hudler, Vice President, Global Consumer Engagement, Dunkin’ Brands
Mike Spataro, SVP, Social Media Business Intelligence, Bank of America
Liz Valicenti, Director, Interactive Marketing, Titleist

9:50am

Keynote — Dunkin’ Brands and Hill Holliday

Dave Bolger, Senior Vice President, Group Media Director, Hill Holliday

10:15am

Question: What’s after Mobile Asked the Wise Son?

Answer: More Mobile. There are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time ever. Fact: There are more mobile phones than tooth brushes in the world. And, mobile ad spending is on track to grow by over 50% this year, to north of $25 billion worldwide. Without question, mobile is the most exciting and fastest growing channel available to brand marketers and retailers today, and will continue to be for the foreseeable future. What are the secrets to a successful mobile strategy? How are millennials driving the mobile platform? How are smart phones and tablets driving entail and retail? Dial in now.

Moderator: Doug Serton, Director, Communications, Kargo

Gabriella Weinstein, Senior Mobile Product Marketing Manager, Rue La La

10:45am

Networking Break

11:10am

Keynote — Gorilla In the Room: Understanding Social Media and Making it Work for Brands

Mitchell Reichgut, CEO, Jun Group

Social media is the world’s most disruptive cultural force – and right from the beginning, brands have struggled to keep up. But the rules keep changing. Fickle users, morphing algorithms, video, native, in-stream, mobile, local, day parts, body parts, apps, tablets, earned media, and big data are enough to confound even the savviest brand managers. Mitchell Reichgut, CEO, Jun Group will decode the trends and the hype, and explore actionable strategies brands can use to drive results that matter.

11:35am

Top 100 Global Brands — Their YouTube Results 1 Year Later

Rob Ciampa, Chief Marketing Officer, Pixability

11:50am

Digital Video Explosion

Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018.

— Cisco Visual Networking Index: Forecast and Methodology, 2013–2018

The goal of every great piece of marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing digital video to connect with their consumers in new and meaningful ways. In addition, digital video advertising is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving the meter with digital video.

Moderator: Rob Ciampa, Chief Marketing Officer, Pixability

Alexandrea Maurer, VP-Online and Social Media, Fidelity Investments
Peter Stringer, Senior Director-Digital Media, Boston Celtics

12:30pm

Lunch hosted by Hill Holliday

1:40pm

Keynote — 12 Most Important Ways to Build Brand Advocates

Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship™) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience. Author and brand marketer extraordinaire Ted Rubin shares 12 ways to build your brand advocacy base, increasing ROR while building brand equity and boosting the bottom line.

2:20pm

Unleashing the Power of Social Media

The social media explosion over the past decade is arguablythe most important paradigm shift in the history of brandmarketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. How can brandmarketers strategically use social data to reach the right consumer with the right message? How does consumer behavior differ from one social media network to the next? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best.

Moderator: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Jeffrey Glasson, Director, Social Media, Fidelity Investments
Crystal King, Director, Social Media, Keurig Green Mountain
Brian Sullivan, Director of Marketing, Boston Red Sox

3:00pm

Networking Break

3:20pm

Success Story — Turning Your Ideas Into LEGO Products

Tim Courtney, Community Manager, Community Content and Campaigns, LEGO

3:50pm

Keynote – The Art and Science of Building Brands: Infusing Creativity in Data-Driven World.

Karl Miller, Associate Director-Digital Strategy, The Kellogg Company

4:30pm

Brand Innovators Cocktail Reception