Media buying has become an overwhelming and complex task. Digital video, social media, mobile, content marketing, and other new and exciting emerging media platforms and devices have reinvented the way consumers consume and engage with their media. Hence, media buying must now conform to the new norms and reflect ever-changing consumer behavior. Our Brand Innovators Integrated Media Buying Summit will look at how brand marketers are embracing the new art and science of ‘integrated’ media buying and reaching consumers on multiple screens, wherever they may be, throughout the day. Smart marketers are using this disruption of the media industry to their advantage and scoring big wins in paid, owned, and earned media. Join us as we share trade secrets and success stories at this important event, Wednesday, June 10 at CitiBank, during New York Brand Week.
“It’s an exciting, transformative time in media and I’m excited to be Co-Chairing the Brand Innovators Integrated Media Buying Summit. In particular, I look forward to discussing interesting topics such as buying media in a digital age and how to best leverage big data with other marketers.”
— Marc Speichert, CMO, L'Oreal USA
“Thank you for including me in such a thought-provoking day. The speakers were knowledgeable, exciting and inspirational. It’s been a long time since I took so many notes!”
— Gail Tifford, Director of Media, North America, Unilever
“I so look forward to networking and learning from my marketing and media peers at the monthly Brand Innovators events. It is easily one of my best sources for information related to new media and technology services, as well as first hand experiences. THANK YOU!”
— Marc Fonzetti, Director, Media Services, Verizon Wireless