June 24, 2019

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Registration & Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Jon Roman, Global Lead: Data and Technology, Ancestry

9:10am

Women in Marketing Leadership Roundtable

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Kelsey Smith, Vice President of Sales, Zeta Global

Brigitte Brady-Harris, Vice President of Marketing, MIXT
Lindsay Chastain, Global Director, Performance Media, Partnerships, Content, Ancestry
Heather Combs, Senior Director of Brand Strategy, Adobe
Abigail Flora, Senior Director of Brand Marketing and Commercial Planning, Athleta
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Kiara Kempski, Senior Director, Brand Media & Global Programming, Ancestry
Temi Lane, Head of Business Strategy & Planning, Nestlé USA
Monica Ohara, Head of Acquisition, Growth, Lyft

9:55am

Keynote

Caroline Sheu, Senior Vice President, North America Marketing, Ancestry

10:15am

Fireside Chat

Caroline Sheu, Senior Vice President, North America Marketing, Ancestry

Moderated by: Josh Schanen, Vice President, CNN – Digital Sales and Client Partnerships, CNN

10:30am

POV

10:45am

Networking Break

11:05am

Fireside Chat

Guillaume McIntyre, Head of Acquisition Marketing, Instacart

Moderated by: Lisa Tenenbown, Head of Sales, West, Outbrain

11:30am

The Future of TV and Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Kiara Kempski, Senior Director, Brand Media & Global Programming, Ancestry
Ninad Wagle, Sr. Director, Corporate Social Media, Visa

12:05pm

Fireside Chat

Monica Ohara, Head of Acquisition, Growth, Lyft

12:30pm

Lunch

1:30pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Jillian Chudwick, Manager US Brand Media, Ancestry
Benjamin Newell, Global Lead, Display and Paid Social, Media, Ancestry
Lisa Luscap, VP, Digital Marketing & Consumer Experience, Dolby Laboratories

2:05pm

Fireside Chat

2:30pm

POV

2:45pm

Networking Break

3:05pm

Fireside Chat

3:25pm

Fireside Chat

Arra Yerganian, Chief Experience & Brand Officer, Tivity Health

3:40pm

POV

3:55pm

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Jon Roman, Global Lead: Data and Technology, Ancestry
Zach West, Manager, Mobile App Marketing, Stitch Fix

4:30pm

It’s a wrap!