Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. .
Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.
“I always stop by Brand Innovators to connect with other folks from brands and hear what they are doing in the social and digital marketing space with the the emergence of new technologies like artificial intelligence.”
— Chad Parizman, Pfizer
“You get to hear from interesting brands like Lionsgate and Dunkin’ Donuts while having the opportunity to meet with folks from innovative start ups.”
— Ben Gemski, The Kraft Heinz Company
“Brand Innovators is a fantastic community of marketers that are really willing to change the world on some level.”
— Alicia Tillman, CMO, SAP