Brand Innovators LLC
Brand Innovators LLC
Claire Capeci is Global President, Retail, J. Walter Thompson, tasked with leading a specialized retail discipline that leverages the company’s deep experience in the category and extends and expands it around the world. In addition to her global role, Claire leads the Macy’s and Energizer Personal Care accounts. On Macy’s, Claire has been a driving force behind some of the most exciting marketing executions for the retail brand — these include the expansion of the Macy’s holiday classic “Yes, Virginia” into a successful franchise (from books to a school play), earning the program a Gold at the 2013 Cannes Lions festival and a Bronze Effie in 2014; as well as ushering in the widespread use of mobile technology with the program “BackStage Pass,” leading to Macy’s being named Mobile Marketer of the Year in both 2011 and 2014. For Energizer’s Schick Wilkinson Sword brands, Claire has led the migration of brand content into the social space, with viral hits including “Rock Your Legs” in partnership with the film Pitch Perfect 2, which has garnered over 10MM views, as well as “Mow The Lawn” for the launch of the TrimStyle, earning the brand Gold Effie award and Silver Jay Chiat award in 2010. In 2008, Claire and her team helped to develop MTV’s Choose or Lose Campaign, which won a Gold Lion at the Cannes Lions Festival and is now in the Museum of Modern Art. Prior to J. Walter Thompson, Claire was EVP, Managing Director at Lowe Worldwide. Claire is a past Mediaweek All-Star and was named one of the “30 Most Powerful Women in Advertising” by Business Insider.
Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s image across the U.S. and international markets. He is the core leader for NewBalance.com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities. Patrick collaborates with the brand’s digital and creative agencies and leads the search process for new region-specific agencies in global markets. Prior to joining New Balance Patrick was VP Marketing and Content for Dime Magazine Publishing, an international basketball magazine he co-founded. @PatrickECassidy
As SVP Marketing for the Americas region at Western Union, Laston In leads all marketing activities for the company in the Americas and also has profit and loss responsibility in the U.S. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. A multi cultural marketer in the truest sense, he is also an avid mountain biker. Laston has a Bachelor’s Degree in Marketing from Purdue University, Cum Laude, as well as his MBA from Purdue University. @laston
Born in China. Worked and lived in North America, Europe & Asia Pacific. Currently re-imagining and building the fastest growing “start-up” within Mondelez. Known as a fearless brand transformer, Cindy pioneered real-time marketing with Oreo “Daily Twist” and Oreo Super Bowl “Blackout” tweet. During her long-standing successful career driving double-digit growth of multi-billion dollar businesses in North America, Europe & Asia Pacific, she has transformed brands like Oreo from well-known products into cultural ICONs. Cindy has won numerous awards for reinventing brands through marketing, digital, social, and mobile innovations. Recently she was awarded with seven Cannes Lions including a Cyber Grand Prix, Effie, Clio awards and, among many others, a Facebook Studio Blue Award and an IAB MIXX Award as the best social media campaign. Prior to joining Mondelēz International, Cindy worked at Kraft Foods, General Mills, and Reckitt Benckiser. Originally from Shanghai, China, Cindy started her career in the fashion industry.
Charlie Cole is the Executive Vice President of the Fashion and Retail group of Assembled Brands, a modern holding company providing talent and business development to emerging designers and companies who are building important, lasting brands. He concurrently leads two of Assembled’s flagship brands: Charlie is CEO of The Line, an e-commerce company seeking to provide the quintessential items for everyday life, and is also CEO of Protagonist, a ready to wear collection that elevates the modern wardrobe, distinguished by subtleties of form, fit, and fabrication. Before joining Assembled Brands, Charlie held various positions spanning the digital and e-commerce world, including Vice President of E-Commerce at Schiff Nutrition where he helped drive the acquisition of Schiff by Reckitt Benckiser for $1.4 billion—the largest multiple ever paid on the public market for a vitamin, mineral, and supplement firm. Charlie holds a Bachelor in Business Administration (B.B.A.) from the University of Washington where he studied Finance and Statistics. @CharlieCole
Clay Cowan serves as the Chief Marketing Officer of Gilt, where he is responsible for overseeing the company’s marketing and creative functions. Clay joined Gilt in November 2014. Prior to Gilt, Clay spent several years at Starwood Hotels and Resorts, where he headed the Global Digital business. In that role, he had responsibility for driving performance and innovation across Starwood’s digital channels: web, online advertising, mobile, and social. Before entering hospitality, Clay was the Vice President of E-Commerce and Digital Marketing at Sports Authority, where his team led the development of many omni-channel growth strategies. Clay also spent several years in the Marketing & Sales practice of McKinsey & Co., and cut his teeth in marketing in the advertising-agency world. Cowan holds a BA in English and American Literature from Harvard University and an M.B.A., also from Harvard. @cbcowan
Katrina Craigwell is Director of Global Content & Programming at General Electric (GE). She is responsible for digital content production and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns. She was named one of Forbes’ 30 Under 30 in Marketing & Advertising for 2014 and AdAge’s Creativity 50 in 2012. @kcraigwell
Andries de Villiers is Vice President of Sales for the Eastern Division at Outbrain, a position he’s held since January. Prior to that he was Senior Vice President at adMarketplace.
Louise Doorn joined Dstillery as Chief Marketing Officer in November 2014. She brings 15 years of digital marketing experience from various roles throughout Europe, Asia, and the US. Prior to joining Dstillery, Louise led Social Media at JPMorgan Chase with responsibility for the firm-wide social media strategy and engagement solutions for 30+ million customers. Before JPMorgan Chase, Louise worked through her own consultancy firm ContentConnect, as well as on the corporate and agency side for companies such as AOL, Rabobank, Samsung, and Philips. She holds an M.A. in New Media from the University of Amsterdam and a B.B.A. in International Business and Marketing from Amsterdam School of Business. @doorn
Matt Garcia was appointed VP of Client Services at Carusele and parent company Ignite Media in January. He joined from his GONEXT Advertising Consultants, which he founded and ran for 6 years. Prior to that, Matt spent 4 years at Collective Bias. In his role as Senior Vice President of International Business Development for Collective Bias, Matt focused on creating a win-win for all parties through the development and implementation of conscientious digital marketing strategies, principles that continues to inform his thinking at Ignite. Earlier in his career, Matt spent two years at Saatchi & Saatchi, and also worked in-house at Walmart and Sam’s Club.
Amanda Greenberg joined KIND in December, 2014 as Head of e-Commerce, focused on building both the e-Retail business as well as the direct to consumer KindSnacks.com business. KIND is the fastest growing CPG company in the United States. Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. Prior to KIND, Amanda worked at Philips, holding roles of increasing responsibility in e-Commerce, Digital Marketing, Business Strategy and Supply Chain. Amanda has also held various sales & marketing roles with Croscill, Experian Cheetahmail and the Orlando Magic. Amanda earned her BA from George Washington University and her MBA from the University of Central Florida.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Laura Henderson leads US Media & Communications for Mondelez International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for all media across the US business, including the development of media investment strategy, leadership over communications planning, and the acceleration of the North American media innovation agenda. Recently, Laura launched “Mondelez Blink Studios” in partnerships with Now This News, a first of its kind real-time ad studio that creates and distributes rich video content based on what’s trending in the news. Laura is a recent export of the Mondelez International Canadian team, where she managed the Cadbury brand. @TheLauraHendo
As Chief Marketing Officer for Publishers Clearinghouse Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living post-IPO.
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin’ Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin’s proprietary stored value card.
Before joining Dunkin’, Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service company focused on card-linked offers. Prior to that, she was the Director of Product Marketing at Circles and the Director of Membership Rewards, Retail Partnerships at American Express. Sherrill got her start in marketing at Citi, beginning as Management Associate. Sherrill has an MBA from the Daniels College of Business, University of Denver; and a BS in Special Education from Boston University. @sherrillkaplan
Rob Lynch is Brand President and Chief Marketing Officer, Arby’s Restaurant Group, responsible for all research and development, product innovation, marketing and media. His focus is building collaborative relationships with franchisees. Rob joined Arby’s in 2013. Prior to that he was VP of Brand Marketing at Taco Bell, where he led development in the innovation pipeline and brand marketing. Before Taco Bell, Rob held posts at HJ Heinz, where he led the marketing efforts on Ore-Ida and also established a multicultural marketing function, and Procter & Gamble, where he worked on the Crest toothpaste brand. @robburghlynch
Gordon Meyer is an industry veteran having been one of the first 30 employees at Razorfish servicing Fortune 100 clients such as Schwab and Ford Motorcars as they formulated their digital strategy in the 90s. He then joined a then scrappy Sirius Satellite Radio in 2005 that dared take on the 800 pound gorilla of terrestrial radio. Since then the company has overtaken and merged with its competitor XM Radio, experienced staggering subscriber growth from 800k subscribers to over 26MM active subscriptions and has disrupted terrestrial radio and transformed the industry. As Director of Digital Marketing, Gordon leads SiriusXM in effective use of digital channels from email to social, desktop to mobile and everything in between to reach a passionate audience with the content they crave that drives conversion. @gordonmeyerjr
Michelle Peluso is the Chief Executive Officer of GILT, an innovative online shopping destination offering its more than eight million members special access to the most inspiring merchandise and experiences every day at insider prices. Prior to assuming the CEO role at Gilt, she served for over three years on the company’s Board of Directors. Before joining Gilt, Peluso was at Citigroup from 2009 until early 2013, where she was the Global Consumer Chief Marketing and Internet Officer. In that role she was responsible for the digital experience for Citi’s 100 million consumers globally as well as for Citi’s global consumer marketing strategy and execution. She also oversaw customer experience. Prior to Citigroup Peluso was the CEO of Travelocity for six years. Peluso joined Travelocity following the company’s acquisition of Site59, a travel site she created and launched in 1999 in her role as CEO. Site59 became the leader in the U.S. “last-minute deals” arena and won numerous honors for innovation before it was acquired by Travelocity in March 2002. Michelle received an MA in Philosophy, Politics and Economics from Pembroke College at Oxford University where she was a Thoroun Scholar, and her BA from the University of Pennsylvania’s Wharton School of Business. She lives in New York City with her husband, and their two children. @michelleapeluso
Hayley Phoel serves as Brand Manager at Materne North America, the maker of GoGo squeeZ Applesauce on the Go. Considered a champion, a steward, a hound-dog, and a detective, Hayley relentlessly works to ensure the GoGo squeeZ brand maintains its leadership in market and its trusted promise to consumers. Prior to Materne, Hayley held similar positions at TouchTunes Interactive Networks and BBC Worldwide America. Hayley received her undergraduate degree from Colgate University and later earned a master’s degree from Columbia University. Hayley currently resides in Manhattan with her husband Jason and their baby daughter Berkley.
Pavey Purewal is a transformational marketing professional with 18 years of enterprise software experience in Cloud, SOA, middleware and BI. Pavey was the former VP Global Marketing at VMware and was responsible for marketing the Infrastructure-as-a-service offering. Prior to VMware, Pavey held senior marketing positions at Oracle and BEA. Pavey has led GTM strategy, thought leadership programs, and driven new business, leading companies to position as #1 in their market. @PaveyPurewal
As Head of Brand for Pinterest, David Rubin defines brand strategy and manages the company’s global marketing efforts. Prior to joining Pinterst in 2014 David was Vice President, Brand Building for US Hair at Unilever. He joined Unilever in 1999 as Brand Development Director for Axe, a body spray product targeted at college-aged men. Since then, David has earned a reputation for launching new category-changing product, in particular those targeting younger consumers. David has a BA in History from Yale and an MBA in Marketing and Strategic Management from the University of Pennsylvania’s Wharton School of Business. @drubs
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. Follow him @MarcSternberg1
Julia Straus is the VP of Business Development and Partnerships at BaubleBar. She oversees the company’s global brand, talent and distribution partnerships for the online jewelery destination, which has raised $15.6 million in equity financing since launching in 2011 through backers that include Burch Creative Capital, Accel Partners, Greycroft Partners, Aspect Ventures and Comcast. Prior to BaubleBar, she worked at PopSugar Media where she managed the operations of PopSugar’s direct ecommerce business. Prior to business school, Julia spent her career in New York with Goldman Sachs and TPG-Axon focusing on both private and public equities. She received her Bachelor’s Degree from Princeton University where she graduated Phi Beta Kappa and her MBA from Harvard Business School. Beyond her love of baubles, Julia is also and avid runner and obsessive fan of “Game of Throne” and “House of Cards.” @JuliaEStraus
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles