The Internet and the evolution of electronic media has fundamentally and forever changed the publishing industry. At the same time, new platforms, formats and devices, including smart phones, tablets, and connected TV, have radically changed consumer behavior and how and when we consume media and entertainment. And, brands are scrambling to keep up with the digital transformation of the marketing and media industries.
Brand Innovators Future of Publishing & Monetization will look at how publishers are adapting and re-inventing themselves in the digital era, and using technology to monetize their content, across all screens. From native advertising and video, to programmatic and addressable advertising, we will look at the hottest trends in publishing. We will also examine how brands are capitalizing on the digital media revolution to reach their consumers more efficiently and effectively than ever, as well as measure their success online overall with sophisticated attribution models.
“As technology continues to fundamentally transform the brand-consumer relationship, Brand Innovators is one of the few events where I can take back learning that will have a direct and real impact on my business. I look forward to driving the discussion on how big brands and companies can keep pace with this transformation and continue to satisfy the consumer.”
— Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
“I don’t go to many big conferences, where the material is often watered down and its harder to have meaningful dialogue. Brand Innovators is a refreshing change of pace – a more intimate curated group of smart and driven people who have a lot of informed opinions. Its well worth the time.”
— Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
“In a sea of conferences fueled by pitches disguised as insight — brand innovators provides a respite where client-side peers can go to learn, refuel and be a part of a community. It’s been a long time coming.”
— Jordan Corredera, VP Digital, Carnival Cruise Lines