Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. .
Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.
“Brands are engaging the consumer in a much different way than before and it’s important to find new ways to connect. At Columbia Records we strongly believe that music is an incredibly dynamic form of content which we see play out every single day as fans actively seek out content from their favorite artists.”
— Elliot Lum, VP Strategic Marketing, Columbia Records
“Having attended my first Brand Innovators event, I left highly impressed with both the content and fellow community members in attendance. It’s great to be connected with leaders in the industry to share expertise and innovations, and I look forward to attending as many future events as possible.”
— Gwen Baldwin, Sr. Marketing Manager, American Airlines
“The Brand Innovators Summit was a refreshing change from the usual conference circuit…all of the speakers were leaders in their fields, talking about the innovative programs that distinguish their brands. No sales, no fluff. It was a day of provocative discussion, innovative thinking, top tier case studies and networking with peers. A great day.”
— Julie Fleischer, Director of CRM, Kraft Foods