May 23, 2019

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:30am

Breakfast & Registration

9:15am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor & Chief Content Officer, Brand Innovators

Event Chair: Chad Donvito, Chief Marketing Officer, King’s Hawaiian

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:30am

Keynote – King’s Hawaiian

Chad Donvito, Chief Marketing Officer, King’s Hawaiian

10:00am

Fireside Chat

Chad Donvito, Chief Marketing Officer, King’s Hawaiian

Moderated by: Mike Owen, Chief Strategy Officer, Flipboard

10:15am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Mike Owen, Chief Strategy Officer, Flipboard

Jessica Berlin, Senior Director of Digital Marketing, Beachbody
Mike Dossett, VP / Director, Digital Strategy, RPA
Bill Karz, Vice President, Digital Marketing, Los Angeles Tourism & Convention Board
Claire Knebl, Director of Marketing, Ritual

10:50am

Emotion + Culture: Creating Connection in Brand Storytelling

Twyla Huang-DiSimone, VP Content Partnerships, News, CNN

11:05am

Networking Break

11:20am

Keynote

Christopher Keenan, SVP & Executive Producer, Content Development and Production, Mattel

11:50am

Fireside Chat

Christopher Keenan, SVP & Executive Producer, Content Development and Production, Mattel

Moderated by: Nick Fuller, SVP Growth, MediaMonks

12:05pm

VidCon, Bandwidth and Community Driven Creators

Media is changing, and branding and marketing are adapting. In this session the GM of the world’s largest collection of festivals dedicated to online video explains how changes in data speeds – along with new ways to reach audiences – are fundamentally changing the relationship between fans, creators and brands

Jim Louderback, GM and SVP VidCon, Viacom

12:20pm

Lunch

1:20pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderated by: Sarineh Croft, Senior Director of Sales, Tremor Video DSP

Ryan Johnson, SVP / Group Director, Branded Content, RPA
Charlotte Mostaed, Director of Marketing, Pom Wonderful

1:50pm

OTT goes mainstream: A deep-dive into the preferences of the streaming generation

OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.

With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”

Dallas Lawrence, Chief Brand Officer, OpenX

2:05pm

Success Story

Whitney Atkinson, Digital Media Supervisor, AKQA
Rachel Shahvar, Brand Engagement Lead, Content, Clorox

Moderated by:Jason Kleinman, GM, Branded Content, TripleLift

2:25pm

Fireside Chat

Ricardo Briceno, Head of Brand Marketing – Hot Wheels, Mattel

Moderated by: Steve Wharton, Director Of Sales And Business Development, FuelX

2:50pm

Networking Break

3:05pm

Success Story

Charlotte Mostaed, Director of Marketing, Pom Wonderful

3:30pm

Fireside Chat

Charlotte Mostaed, Director of Marketing, Pom Wonderful

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

3:45pm

Attracting a Modern Audience

In a culture of sensory overload, audiences can skip over content faster than ever before. How do brands put out authentic, quality content? How do they create the right content and experiences for the intended audience?

Vin Farrell, EVP, Global Head of R/GA Studios

4:05pm

Building Content Through Social Media & Influencer Marketing

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderated by: Dylan Conroy, Senior Vice President of Sales, The Social Standard

Greg Fass, Sr. Brand Manager, MeUndies
Jessica Rhoades, Content Marketing, Dreamscape Immersive
Tricia Teschke, Director of Integrated Marketing, Tone It Up

5:00pm

It’s a Wrap!