Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing in Los Angeles!
“I always stop by Brand Innovators to connect with other folks from brands and hear what they are doing in the social and digital marketing space with the the emergence of new technologies like artificial intelligence.”
— Chad Parizman, Pfizer
“You get to hear from interesting brands like Lionsgate and Dunkin’ Donuts while having the opportunity to meet with folks from innovative start ups.”
— Ben Gemski, The Kraft Heinz Company
“Brand Innovators is a fantastic community of marketers that are really willing to change the world on some level.”
— Alicia Tillman, CMO, SAP