The Internet, digital media, and innovative new mobile platforms are re-inventing the fashion and beauty industries faster than you can say flash sale. While social media has helped build word of mouth about the next big trend in fashion or hot new designer to watch, content marketing and digital video have brought the runway and new collections to life, in ways that designers could never have imagined possible only a few short years ago. Brand Innovators Fashion Week will look at how the world’s leading fashion and beauty companies are leveraging technology to engage with consumers in new and meaningful ways. To learn more about how how digital media and advertising technology can drive your sales, enroll now for Brand Innovators Fashion Week, Friday, February 20, 2015, at Sony Music in New York. Participation is complimentary for qualified brand marketers; simply fill out the the Registration form.
“The proliferation of media platforms continue at a dizzying pace. Understanding how your consumer interacts with each touch point is critical to developing Marketing plans as well as honing the tone of your message. I look forward to discussing and listening to how other brand marketers approach the planning process in this time of unprecedented communication options.”
— Robert Genovese, Vice President of Media, Kenneth Cole Productions
“I look forward to listening and discussing with other beauty & fashion marketers how they are leveraging digital to build stronger and more meaningful relationships with their consumers.”
— Debora Koyama, AVP Marketing, L’Oréal USA
“I look forward to discussing how social media can amplify brand messaging and sponsorships to fashion minded consumers.”
— Alexa Harnett, Digital Event Marketing Specialist, Mercedes-Benz USA