Brand Innovators LLC
Brand Innovators LLC
Nina Alexander-Hurst is the Vice President of Customer Experience and SWAT Stylists (Service With Accessorizing Talent) at BaubleBar, the first fast fashion brand in jewelry. Nina and her team focus on creative ways to take the friction out of the online shopping experience, build long-lasting customer relationships and develop effective systems to share customer feedback with other teams at BaubleBar. Previously, Nina was a successful entrepreneur selling fashionable smartphone cases and replacement BlackBerry parts. Additionally, she worked at New York-based non-profits and spent a year writing for the Jerusalem Post. Nina has a B.A. in Public Relations and Journalism from the University of Florida.
Nancy is the SVP, Brand Creative for Chloe + Isabel, a jewelry brand and pioneer in the social retail space. She is responsible for creating and implementing an original presence and brand story for this fast growing start-up company.
Prior to joining Chloe + Isabel, Nancy was the VP, Creative at Ann Taylor where she successfully repositioned and redefined the overarching brand vision for this iconic retailer. Additionally, Nancy’s career history includes 10 years at Victoria’s Secret where she helped launch their thriving beauty brand and Condé Nast, where she held positions at Vogue (twice) and Mademoiselle magazines. She received her BFA from Parsons School of Design.
Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry. Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home. Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration.
Jarrad Berman is an e-commerce and marketing executive with 14+ years’ experience growing both start-ups and established brands. Currently he is the Director of Digital Marketing at INTERMIX. Established in 1993, INTERMIX is a multi-brand women’s specialty retailer that offers a curated mix of emerging and established designers uniquely styled within its intimate boutiques and e-commerce property. Berman oversees digital marketing and acquisition, loyalty, CRM and analytics for intermixonline.com and 40+ stores across the U.S. and Canada. Prior to INTERMIX, Berman was Director, eCustomer Acquisition at Rodale Inc. Berman also held senior positions at leading e-commerce companies, OpenSky.com and ideeli (now ideel and part of Groupon), before moving to publishing. Further, Berman is also an investor and advisor to multiple start-up companies including Bombas, Panna, Little Pim and BrightLot. A graduate of Lehigh University, Berman holds a bachelor’s degree in finance. Mr. Berman is currently pursuing an MBA at NYU.
Emily Brimmer oversees US marketing for global luxury accessories brand MCM. Emily joined the MCM team after her work with high profile companies including Michael Kors, C. Wonder and Saks Fifth Avenue. As MCM’s marketing lead in the US, she manages omni-channel marketing activities, including brand marketing, PR, advertising, and events. She works closely with MCM’s global team to ensure all marketing plans resonate strongly within the US market, as the brand strives to speak to the truly global, new-luxury consumer. Emily is a graduate of NYU and received an MFA from l’Ecole Supérieure des Arts et techniques de la Mode in Paris.
Regina Campbell is Director of Social Media & Coop Advertising for Neiman Marcus Group. She received her B.S. from University of Illinois in Media Studies and her M.S. from Boston University in Television Production. Regina led major marketing and digital strategy initiatives at Kohl’s Department Stores, SC Johnson, and Dr Pepper Snapple Group before joining Neiman Marcus in February 2015. In her first year, Regina launched the Pinterest Buy Button and oversaw strategic and creative innovations on the NM Instagram handle, which resulted in a 40% growth in followers to date. Her focus for 2016 remains on driving new customer acquisition, enhancing engagement, and devising new social commerce opportunities. Regina resides in Dallas with her husband Ross, their 2-year-old son Laith, and an English bulldog puppy named Osi.
Sean Chauhan joined NetBase in November 2015 as a content marketer. He received his B.A. in Spanish from the University of Florida and his M.A. from the University of Michigan in South Asian Studies. Prior to NetBase, Sean was an analytics manager at an agency where he was responsible for influencer analyses and LATAM analytics. He also worked as a government contractor focusing on Indian social media and cultural translation. Outside of the office, Sean works with South Asian Bay Area queer groups to plan cultural events and advocate for human rights. His passions include language learning, taco consumption, and San Francisco neighborhood exploration.
Mari Corella is a fashion and beauty ecommerce specialist. Her experience spans over a decade from major retailers such as Gap, Williams-Sonoma, Sears and Saks Fifth Avenue. In her current role as Director of Avon Digital Merchandising & Operations she is responsible for transforming Avon.com into a world-class beauty destination. She has a passion for helping others develop their careers in the retail industry and regularly provides media commentary on topics related to retail and career development. Mari holds a B.A. in Art History from the University of California, Berkeley and an MBA from the Ross School of Business at the University of Michigan.
Jorge Cosano is the Founder and CEO of ÉCOLE (ecole.me), the first mobile-first fashion ecommerce experience bringing to Millennial men a highly curated selection of the best emerging menswear designers. Launched in 2015 in NY with brands like Public School, Robert Geller or Common Projects, ÉCOLE has received accolades from tech and fashion media (VICE, Techcrunch, WWD, Details magazine, etc.). Prior to ÉCOLE, Jorge was Chief Innovation Officer of American Media, 4th largest publisher in the US, and executive at L’Oréal USA where he was in charge of the Incubator for New Men’s Businesses since 2010, a unit to identify and develop early stage opportunities in the consumer and grooming market. Before Jorge hold senior positions in L’Oréal, USA including Director of Global Marketing for Kiehl’s and Director of US Marketing for Ralph Lauren Fragrances, and worked for IBM, AOL and McKinsey &Co in Europe. Jorge holds a BSc./MSc. in Engineering and a MBA from The Wharton School.
Emily joined the Keds team in 2015 as chief marketing officer of the iconic footwear brand. She is responsible for driving the strategic development and execution of Keds’ global marketing initiatives including retail development, omni-channel marketing, digital, PR and content. Emily was recently recognized on the Adweek 50 List and as a “CMO Rising Star” at the 2015 CMO Awards for her marketing leadership. Prior to joining Keds, Emily led the e-commerce and omni-channel marketing teams at Rebecca Minkoff, with a focus on consumer marketing. She was a leader in the creation of the brand’s innovative NYC flagship “store of the future” and architect of the company’s digital strategies and new online experience. Additionally, Emily’s career history includes over ten years of experience leading global brand teams at worldwide agencies (Ogilvy, Digitas and Arnold) as well as marketing leadership roles with the Estee Lauder Co. and Unilever. Emily frequently lectures at Columbia University (where she holds her MBA) and The Stern School for Business (NYU), and has spoken at numerous industry events such as Shop.org, NRF, Google Retail Summit, and SXSW. She holds a BA from Wake Forest University, and lives in Boston with her husband and two children.
Part tech, part marketing, ALL fashion. As a designer-turned-entrepreneur, Amanda Curtis knows first hand how difficult it is to break into the fashion industry. After growing up in the fashion industry and graduating from Boston University and Parsons, Amanda went from backstage at New York Fashion week to designing for celebrities and bringing a solo designed collection to judging at London Fashion Week. Despite all that success, she was never profitable. Nineteenth Amendment was developed as the way to help designers break into the fashion industry with the least amount of time, effort, and money (stiletto-strapping), while growing domestic micro-manufacturing. Amanda’s mission is to make the fashion industry better for everyone: from designers and shoppers, to manufacturers and retailers. Amanda was named one of Forbes’ top 30 under 30 in 2016 for retail and e-commerce.
Evan is the Founder & CEO of Paul Evans, a direct-to-consumer luxury footwear brand for men. A former investment banker turned entrepreneur, he launched the brand to help men everywhere step up their shoe game with high-quality footwear handmade in Naples, Italy. A digitally-native brand, Paul Evans recently opened its first guide shop at 35 Christopher Street in the West Village, with plans to open more later this year.
Director, Marketing + Communications, ABC Carpet & Home
Angela Gruszka has over a decade of experience developing and implementing integrated marketing and communications strategies for design, fashion, and luxury brands. Currently, she is the Director of Marketing and Communications for ABC Carpet & Home where she leads cross-channel brand marketing and communication efforts. Bringing strategic insight, creativity, and guidance of innovative platforms and technology, Angela has been integral to the evolution and growth of the ABC Carpet & Home brand. During her tenure, she conceptualized and directed compelling, award-winning campaigns, thought-provoking digital experiences, and took a lead role in the design and development of ABC Carpet & Home’s new ecommerce website. @AngelaGruszka
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Christa Imbriale is Executive Director of Production in the Digital Technology & Innovation Group at Estée Lauder Companies. In her role, she is focused on creating high-touch, innovative digital products that enhance the way consumers engage with the Estée Lauder Brands with an emphasis on mobile and omni-channel. Christa has over 16 years of digital marketing experience and prior to joining Estée Lauder she was at Organic, G2 and R/GA.
Jan-Niklas Kokott is the Head of Product & Customer Insight at Glossier. He started his career at the recently acquired e-commerce startup Flaconi and subsequently ran Digital Product at the health and wellness brand Aloha. He is on the Endeavor Global Mentors Board and an avid triathlete and photographer.
Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader. In the summer of 2015, Kogan Page published his bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which talks about putting myth back into marketing to seduce beyond price, performance … and reason. JP is regularly involved in consulting and public speaking across industries in English, French or German. His blog, podcast and related events are sought-after by brand builders and marketing leaders around the world. JP has a 20 year-plus success record of translating consumer and branding insights into transformational propositions that win in the market. His broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent and portfolio strategies for Beauty- and Lifestyle categories. He currently serves as Executive Vice President of Frédéric Fekkai, a global prestige brand that is a fully owned subsidiary of Procter and Gamble. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker. Previously, he was Managing Director of Global Strategy & Innovation at Proctor & Gamble spearheading the firm’s development in the premium brand space. Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (FIT, NY), a advisory board member of the CMO Council and a tustee of the Marketing Science Institute (MSI, Boston).
Mark Lippmann is Managing Partner and Co-Founder of the deborah lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception, as co-founder and managing partner, Mark has been involved in all areas of the brand’s strategic development and growth. Mark is responsible for creating the brand’s logo, product packaging, in store display creative and drives the brand’s digital development, marketing strategy and implementation. Notable achievements include developing deborahlippmann.com, one of the first beauty ecommerce sites in the U.S. along with its subsequent overhaul and addition of a mobile optimized site in 2013. Under Mark’s direction in 2016 deborahlippmann.com has revolutionized mobile commerce. Becoming the first to implement Apple Pay one touch checkout in-browser, on YouTube and social platforms, such as Facebook and Twitter.
Kristin Maverick is the Senior Director of Content Marketing at Rent the Runway, a fashion company with a technology soul that is disrupting the way women get dressed. In this role, she oversees the strategy and execution of all digital content via key marketing channels, including social media and email communications. Kristin also heads up emerging brand franchises including the recently launched Artist in Residence program. Prior to Rent the Runway, Kristin was the Senior Director of Emerging Media at Bravo TV where she built out new products for the network and developed partnerships with leading advertisers to integrate Bravo’s on-air programs with the digital space. Previously, she gained experience in digital content strategy and management for brands like Pepsi, Mattel’s Barbie, and General Mills through positions at The Barbarian Group, BBDO, and Attention. As employee No. 9 at boutique agency Carrot Creative, Kristin was instrumental in planning the first Digital Dumbo meetups in Brooklyn. Kristin was included on Business Insider’s list of 30 Most Creative People in Social Media Marketing in 2013 and AdAge’s Women to Watch List in 2012.
Candida McCollam is the founder of Localspeak, a NYC-based global market research services and social media insights consultancy. As a language and cultural insights partner to brand innovators, Localspeak works with leading international market researcher firms and brands. A business partner of NetBase, Localspeak’s social media insights practice covers global brand insights and analytics in 43 languages. Candida is a featured contributor to Social Media Today, specializing in Global Fashion Analysis and Trends. Candida’s most recent fashion foray is a fashion and style consultancy (in development) called BoomerAmped—invoking a style influencer of a certain age (Boomer), revved on life itself (Amped)—Age-defying, Mod, Plucky, Elegant Dame.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
Alison Sebens is the EVP at Yumi Kim, a contemporary women’s brand based in NYC. She is leading the company’s growth with an emphasis on building the digital and wholesale presence of the brand. Alison has over ten years of experience in merchandising, buying, and ecommerce for women’s brands. Prior to Yumi Kim, she worked in the retail divisions at Elie Tahari and Armani Exchange. Alison holds an MBA from The Wharton School and a BA from Wellesley College.
Rachel Silver is the Director of Social Marketing and Content Strategy at Birchbox, a leading beauty and grooming retailer offering an efficient, personalized way to discover and shop for new products. Rachel joined Birchbox in September 2012, and quickly became known for her debuts in Birchbox tutorials and videos. Rachel’s passion for beauty and lifestyle products is conspicuous. Her creativity, bubbly personality and determination have helped evolve Birchbox’s social media platform. Rachel’s knowledge of the latest trends and enthusiasm for the industry has ultimately helped Birchbox grow to be the best place to shop for beauty online. Rachel is always looking to share her behind the scenes scoop with her fans and does so on Instagram (@RachelJoSilver) showing off her latest beauty tips and raving about her favorite products.
Gemma Sole was born to curate and collect. As an anthropologist-turned-strategist, Gemma lives at the intersection of art, technology, and operations with Nineteenth Amendment. Having graduated from the University of Rochester with two degrees and a company under her belt, she went to work as a consultant for one of the largest organizations in the world – the Department of Defense – to working with startups. Back to Boston, she worked in Venture Capital at Redstar Ventures, creating and launching a platform for caregivers. With a background in consulting, venture capital, and product development, she is used to playing many parts. And figuring out how they fit together. Gemma wants to see brands grow by bringing beautiful products to consumers who understand their value.
Ted Smith oversees the sales team’s initiatives for the East Coast, including the Tri-state and Mid-Atlantic regions. He is responsible, in working with clients and agency holding companies, for developing unique solutions that leverage Dstillery’s pioneering technologies to achieve meaningful marketing objectives. Ted brings over 15 years of experience in omni-channel media, with expertise across financial marketing and retail industries. Prior to his work at Dstillery, Ted has held management and sales positions with leading media brands such as WIRED, The New Yorker, The Wall Street Journal and Hearst Digital. Ted holds a BS in Journalism and BA in Philosophy of Aesthetics from the University of Colorado at Boulder.
Marc Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
Samina is currently the U.S. General Manager of Vestiaire Collective, a global online marketplace to buy and sell pre-owned luxury fashion. She is a senior business leader with experience across e-commerce, retail, and an MBA from London Business School. Her experience has crossed merchandising, brand marketing, and strategy in companies including eBay, Target, One Kings Lane, and R/GA.