Friday, February 17, 2017

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:00am

Omnichannel Marketing and Loyalty: Building a Sustainable Fashion Brand

Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, brands must build strong emotional connections with consumers who not only want new products, but also desire a certain level of personalization throughout the entire shopping experience. In order to succeed, marketers must develop services that enhance relationships with consumers, regardless of device or store. At the end of the day, the ability to create compelling consumer experiences in an omni-channel environment will define the success of fashion brands for years to come.

Moderator: Ilana Leykekhman, Director of Client Strategy, CrowdTwist

Mike Dupuis, EVP Ecommerce, Calvin Klein
Scott Emmons, Head of the Innovation Lab, Neiman Marcus
Alison Sebens, Executive Vice President, Yumi Kim

9:40am

Keynote — Retail Innovation Labs, What’s Working and Why

Scott Emmons, Head of the Innovation Lab, Neiman Marcus

An inside look and the Neiman Marcus Innovation Lab. Scott will discuss how projects are vetted and implemented. The discussion will use real examples of both successful iLab technology projects as well as lessons learned from projects that didn’t make the grade.

10:10am

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of fashion and beauty, these connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Moderator: Jennifer Butte, Executive Director of Sales, Storyful

Tory Hoen, Editor-in-Chief, MM.LaFleur
Elizabeth Miersch, Executive Managing Director, Furthermore From Equinox
Kelila Venson, Manager, E-Retail & Digital (Decléor and Carita), L’Oreal

10:50am

Networking Break

11:10am

Keynote — Look Good for Good: Kenneth Cole and The Courageous Class

Sarah Kirchner, Senior Director, Social Media, Kenneth Cole Productions

Giving back and “doing good” are common goals for many fashion brands, but how do you do it in a way that demonstrates real social impact and business results? Learn how Kenneth Cole has married its rich heritage of social consciousness and New York style to launch The Courageous Class campaign. The campaign, which declares “The Real Models are the Role Models,” highlights individuals who have overcome life’s challenges to become inspiring role models for others. Kenneth Cole’s Sr. Director of Social Media will discuss the campaign and how they have used the power of digital and social media to make an impact, inspire others, and build the brand.

11:40am

Fireside Chat

Sarah Kirchner, Senior Director, Social Media, Kenneth Cole Productions

Q&A Conducted by Ruth Arber, VP, Strategic Accounts, Adaptly

12:00pm

Lunch

1:00pm

Technology Rocks the Runway

Digital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. From Levis to Louis Vuitton, the world’s most famous and well-known brands are embracing ecommerce and using mobile, digital video, social media and other digital platforms to engage more closely with their consumers. Find out how some of the world’s leading fashion brands are re-inventing how they go to market and creating seamless experiences across channels.

Moderator: Ed Romaine, Chief Marketing Officer, Kargo

Shailesh Chaudhry, Director, Business Strategy for Retail, Intel Corporation
Marcie Cheung, Director of Fashion, Jet.com
Amanda Curtis, Co-Founder & CEO, Nineteenth Amendment
Eva Valerio, Manager, Global Digital Marketing – La Mer, The Estee Lauder Companies Inc.

1:40pm

Keynote

Karen Robinovitz, Co-Founder/CCO, Digital Brand Architects

2:10pm

Networking Break

2:25pm

From Instagram Influencers to Reality TV Stars: Navigating Partnerships with Talent

Today more than ever, success in fashion is increasingly tied to marketing and digital metrics. Instagram followers, Snapchat views, Facebook likes and overall content sharing can mean the transformation from an under-the-radar brand to a household name. Fashion and luxury brands around the world have found that identifying the right talent for successful partnerships can make all the difference. Whether teaming up with bloggers, influencers or reality television stars, the right partner becomes an ambassador who works with technology to communicate with consumers in the digital space. Their voices are heard and they can bring a brand to the next level of success in a way that exceeds traditional marketing strategies and builds long-lasting relationships.

Moderator: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Emily Brimmer, Director of Marketing and Public Relations, MCM WORLDWIDE
Livia Marotta, Former Vice President North America, Marketing & Communications, Bulgari (LVMH)
Karen Robinovitz, Co-Founder/CCO, Digital Brand Architects

3:05pm

A Conversation with the Editors

We’ve heard from the brands, designers and influencers. This panel of editors will reflect on their unique insight and ability to see the industry holistically as they discuss what today’s trends in fashion and beauty mean for the consumer and the industry overall.

Moderator: David Teicher, Chief Content Officer, Brand Innovators

Britt Aboutaleb, Editor-in-Chief, Racked
Lauren Chan, Fashion Features Editor, Glamour
Jennifer Goldstein, Executive Beauty & Health Editor, Marie Claire

3:45pm

It’s a Wrap!