Subject to change
Brand Innovators Network coming soon!
Host: Ted Rubin, Strategic Advisor, Acting Chief Marketing Officer, Brand Innovators, and author of Return on Relationship
Event Chair & Co-host: Regina Campbell, Director of Social Media & Co-op Advertising, Neiman Marcus
Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading brand marketers in the fashion industry have learned how to leverage digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, gamification, and personalization — to boost engagement with their consumers and convert this relationship into sales. At the end of the day, the ability to create compelling consumer experiences online will define the success of fashion brands for years to come.
Moderator: Rachel Calomeni, VP, Olapic
Brian Berger, CEO/Founder, Mack Weldon
Jorge Cosano, Founder & CEO, ÉCOLE
Christa Imbriale, Executive Director, Digital Production, Estée Lauder Companies Online
Alison Sebens, Executive Vice President, Yumi Kim
Emily Culp, Chief Marketing Officer, Keds
Emily Culp, Chief Marketing Officer, Keds
By examining social conversations, it’s clear that luxury, as defined by the consumer, is taking on a new look. With a never-ending stream of information revealing how consumers feel about their brands, marketers must navigate emerging trends, reputation challenges, brand reviews and consumer connectivity—all at the speed of social media. An exclusive of NetBase Brand Passion Report on Luxury will reveal who is setting the industry standard, what consumers are passionate about, and how different conversation attributes define brand challenges that brands need to address.
The goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing television and digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.
Moderator: Ted Smith, VP of Sales, East Coast, Dstillery
Nina Alexander-Hurst, VP, Customer Experience and SWAT (Service With Accessorizing Talent), BaubleBar Inc.
Angela Gruszka, Director, Marketing + Communications, ABC Carpet & Home
Shannon Otto, Global Social Media, CLINIQUE
Paul Smailes, Former SVP Marketing, Harry’s and Global Head of Digital, Heineken
Rachel Silver, Director, Social Marketing and Content Strategy, Birchbox
JP Kuehlwein, Executive Vice President, Frederic Fekkai & Co., a division of Procter & Gamble, and co-author of Rethinking Prestige Branding: Secrets of the Ueber-Brands
Technology has created exciting new tools and platforms to tell and diffuse stories. But the magic must start with the ‘why’ and ‘what’ to guide execution and create an authentic brand manifestation that seduces, rather than sells. – At least if you want the brand to be desired beyond size, price, performance… or reason. * We call the champions among these brands ‘Ueber-Brands’ – brands that go beyond – and will reveal some of their secrets.
Digital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. From Levis to Hermès, the world’s most famous and well known brands are embracing mobile and tablet devices, digital video, social media and other digital platforms to engage more closely with their consumers. What’s working and what’s not in fashion and beauty? Find out how some of the world’s leading fashion brands are re-inventing how they go to market.
Jarrad Berman, Director of Digital Marketing, Intermix
Regina Campbell, Director of Social Media & Co-op Advertising, Neiman Marcus
Kristin Maverick, Senior Director, Content Marketing, Rent The Runway
Gemma Sole, Co-founder/COO, Nineteenth Amendment
Mark Lippmann, Managing Partner and Co-Founder, Deborah Lippmann
It’s mobile versus desktop, and if you want to drive transactions, you have to make it simpler than a desktop. New York Times. Despite spending close to three hours of each day staring at their mobile phones, Americans continue to do the vast majority of their online shopping through desktop and laptop computers, which have larger screens and physical keyboards that are more amenable to browsing and typing in credit card numbers. Mobile phones are projected to account for about half the time Americans spend online this year, but only about one-fifth of retail e-commerce sales, according to eMarketer. Primarily due to the cumbersome nature of mobile checkout process. Deborah Lippmann and EquiPay are the first to launch secure One Touch checkout with Apple Pay (and soon Android Pay) on mobile site browser, Email, YouTube, Social, Print and more allowing mobile checkout in mere seconds. Learn how the Deborah Lippmann team is using one touch checkout to fully integrate with their commerce platform, with this game changing technology.
The fashion and retail landscape is changing but the old business models aren’t keeping up. Amanda and Gemma look at what’s happening in the industry and will present the next generation retail model, Nineteenth Amendment. Given the fashion week setting, they will talk about big changes there specifically and give the audience a sneak peak of why the future of fashion is stories over seasons.
Today more than ever, success in fashion is increasingly tied to marketing and digital metrics. Instagram followers, Facebook likes, YouTube views and overall content sharing can mean the transformation from an under-the-radar brand to a household name. Fashion and luxury brands around the world have found that identifying the right talent for successful partnerships can make all the difference. Whether teaming up with bloggers, influencers or athletes, the right partner becomes an ambassador who works with technology to communicate with consumers in the digital space. Their voices are heard and they can bring a brand to the next level of success in a way that exceeds traditional marketing strategies and builds long-lasting relationships.
Emily Brimmer, Head of Marketing, The Americas, MCM Worldwide
Evan Fript, CEO, Paul Evans
Jan-Niklas Kokott, Head of Product & Customer Insight, Glossier
Samina Virk, U.S. General Manager, Vestiaire Collective
Nancy Arnold, SVP, Brand Creative at Chloe + Isabel Inc.
How are the most sought-after international marketers serving different needs for different audiences? Leveraging brick and mortar locations and “high touch service” is just the beginning. International consumers not only want new products, but they also want a certain level of freshness in the entire shopping experience. In order to succeed, international marketers must develop brands that speak to consumers with the same level of relevance, regardless of country, device or store. Client services are becoming integrated into the online retail experience to maintain seamless interactions and the ultimate omni-channel shopping experience. Learn how retailers are connecting the dots between the digital and in-store experiences and realizing that building brand value across the globe requires more than just a presence outside of the U.S.
Mari Corella, Director, Digital Merchandising, Avon