April 12, 2016

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Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

Tuesday, April 12 — Day 1

7:30am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Event Co-Chair: Kate Denton, SVP of seventeenfifty, Capitol Music Group

9:00am

Opening Keynote

Kate Denton, SVP of seventeenfifty, Capitol Music Group

9:20am

Brands, Entertainment, and Branded Entertainment

“Today it’s important to be present, be relevant and add value.” – Nick Besbeas,

Product placement in movies and television are nothing new. The trick is not to just be in media but to become an indispensable part of the stage. Brands that succeed in blending themselves authentically with stories make themselves a part of what audiences discuss and engage with. Learn how leading brands are immersing their identities into pop culture and media and how to effectively balance authenticity and brand visibility.

Moderator:Chip Russo, Senior Vice President Media Solutions, ZEFR

Javier Farfan, VP Marketing, Verizon
Lauren de la Fuente, VP Marketing & Communications, Boingo Wireless
Gustavo A. Leone, Content Development & Distribution – New Media, Mattel
Celine Willard, VP Digital Development & Interactive Media, The Jim Henson Company

10:00am

Success Story

Gustavo A. Leone, Content Development & Distribution – New Media, Mattel

10:20am

Success Story — How Social Listening Helped Universal Music Group Nashville Understand Fan Voting Habits

Chris Leet, Sr. Director of Product Marketing, Netbase

Join Chris from NetBase, as he shares how social listening and analytics helped Universal Music Group – Nashville understand their country music fans and create a strong performing campaign.

10:40am

Networking Break

11:00am

Keynote

Javier Farfan, VP, Marketing, Verizon

11:30am

Hispanic Mobile Strategy: Why Language and Content Matter

Andrew Polsky, SVP, Head of US Sales, Adsmovil

Do your marketing plans include a line item for multicultural? If not, now is the time to start thinking about it. Adsmovil, the premier Mobile Advertising Network, will share a brief overview of the Hispanic marketplace and how powerful Mobile can be when targeting the Hispanic Consumer. Presentation will discuss how content targeting and language are key success metrics in your Hispanic mobile campaign, and include a case study of activation.

11:45am

Breaking Into The Living Room: Television Marketing

Think like a wise man but communicate in the language of the people.” – William Butler Yeats

In the modern age of TV, viewers are inundated with more variety than ever before. From high production value dramas to reality shows, now we have more ways to watch our favorite entertainment including through streaming, DVR, on-demand, and of course, linearly.

For TV marketers, this creates a challenge that demands a new level of engagement with viewers and potential audiences. Why not reach those customers on the channels they are already tuned to: social and digital media.

In this discussion, our panelists at these networks discuss how use social media and new digital tools to build audiences and enhance the viewer experience.

Moderator: Michael Risucci, EVP of Sales, Ace Metrix

Anthony Cain, Director, Marketing & Social Media, OWN: The Oprah Winfrey Network
Ann Glenn, Director of Marketing, Digital and Social Media, WGN America
Angela Megrey, VP Social Media, Crown Media Family Networks

12:30pm

Lunch

1:30pm

Keynote

Brian Solis, Principal Analyst, at Altimeter and author of X: The Experience when Business meets Experience

2:00pm

Influencer Marketing Roundtable

“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust” –Malorie Lucich

Seasoned brand marketers know that the secret to success is in finding the right strategy that speaks to customer needs and builds trust in a brand. In this new age of marketing, brands need to ally themselves with their audience and the people those consumers admire, value and respect: athletes, celebrities, youtubers, and vine and snapchat stars. In other words, influencers. This panel will discuss how business leaders are making authentic partnerships and content that audiences can trust and get excited by.

Moderator: Sean Finnegan, Managing Director, co/star

Christian Collins, WeeklyChris
Hannah Cranston, The Young Turks
Chris Detert, President of Marketing and PR, Influential
Greg Fass, Partnerships & Influencer Marketing Lead, MeUndies
Mike Fransz, Vice President of Marketing, ProYo Frozen Yogurt
Pamela Naumes, Sr. Director, Brand Engagement, C-Fresh, Campbell’s Soup Company
DJ Skee(Scott Keeney), Founder, Dash Radio
Wes Stromberg, Emblem3, Youth Ambassador for the United Nations

2:50pm

POV

Alex Lundry, Co-founder and Chief Data Scientist, Deep Root Analytics

3:05pm

Keynote

Fara Howard, Vice President, Global Marketing, Vans

3:35pm

Networking Break

3:55pm

The Native Transformation of Mobile and Video. The Neuroscience Behind Why It’s Working.

Lauren Wray, VP of Sales, Sharethrough

Native ad spend is expected to reach $21 billion in 2018. Mobile is accelerating adoption with users driving the need for ads to be native and instant. Within native, video is the fastest growing format. Across social platforms and publishers, ads that fit in have become the new normal – are you ready for the native revolution?

4:10pm

Success Story

Pamela Naumes, Sr. Director, Brand Engagement, C-Fresh, Campbell’s Soup Company

4:35pm

Mobile & Millennials

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking at the wrong place.” – Mark Cuban

To many marketers, the term “Millennials” brings a shiver to the spine and flashbacks to an ad gone bad, but it doesn’t have to. Millennials are people, just like any other. The only difference is their access to technology and social networks. Understanding how to bridge that gap is crucial as Millennials come into the spotlight and begin asserting their buying power and influence. This panel brings together millennials and the older generations to assess what works and what brands can do to build relationships with the younger crowd.

Key to engaging this new group of consumers lay in both creating engaging content, and understanding their mobile habits. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand.

This panel will explore what we’ve learned about Millennials and their successors so far, through the lens of the entertainment, content, and new mobile behaviors.

Moderator:Andrew Polsky, SVP, Head of US Sales, Adsmovil

Cameron Curtis, Director, Worldwide Digital Marketing, Warner Bros. Entertainment
Javier Farfan, VP, Marketing, Verizon
Amanda Johnson, Creative Director, Glamhive
Gillian Sheldon, SVP of Marketing, Participant Media

5:00pm

Closing Keynote — Spiritual Genetics and the American Dream

Chris Gardner, Entrepreneur, Philanthropist and Author of the New York Times bestsellers The Pursuit of Happyness, A Memoir and the transformational Start Where You Are: Lessons in Getting from Where You Are to Where You Want to Be.

6:00pm

It’s a Wrap!