Brand Innovators LLC
Brand Innovators LLC
Omer Artun is a data scientist and the founder and CEO of AgileOne, a cloud-based predictive intelligence application for marketers. It is used by hundreds of brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org.. He was previously VP of Strategic Marketing at CDW/Micro Warehouse and Sr. Director of B2B Marketing at Best Buy. Omer also was a management consultant at McKinsey and taught analytical marketing at NYU Stern School of Business. He holds a Ph.D. in Computational Neuroscience and Physics from Brown University. In his spare time Omer is a talented cook, black belt in karate and he enjoys ceramics and tending to his vineyard.
Pascal Bensoussan is a seasoned executive in the advertising industry. With more than 18 years experience in product management, strategy, and business development, Pascal is the vice president of strategic technology initiatives at Neustar, with primary responsibility for creating Neustar’s unified Identity platform. Neustar acquired Aggregate Knowledge (AK) in 2013, where Pascal, as Chief Strategy Officer, helped shape the company’s strategy, product, and growth in the industry. Prior to AK, Pascal was vice president of product management for Rapt, a publisher-centric yield optimization platform, which was acquired by Microsoft in April 2008. Pascal holds an M.S. in Engineering-Economic Systems from Stanford University, an M.S. in Economics from ENPC (France), and a B.S. in Mathematics from Ecole Polytechnique (France). Follow him @pascalAK
Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International, responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections: digital, TV, print and outdoors. Bough has been recognized as one of business’ hottest rising stars in Fortune’s 2011 “40 under 40” list, as well as Fast Company’s 2011 100 Most Creative People in Business and Ebony’s Power 100 list. Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Follow him @boughb
Judy Chan leads eCommerce and Web Marketing for Livescribe, maker of award winning smartpens. At the start-up, she has strategized and built Livescribe’s eCommerce business ground-up. Previously, Judy managed product marketing for HP’s billion dollar plus laptop market. At HP, she grew the business both through direct sales and e-tailers, to help HP achieve Top 20 in the IR500 list. In addition, Judy launched product partnerships with Dolby, Beats By Dr. Dre, and MTV. Judy is passionate about bringing consumer products to market and developing a digital ecosystem to nurture and support brand evangelists.
Christine De Martini leads the digital marketing team at Electrionic Arts, where she managese a group focused on building global, cross-platform online video & social media investment plans across EA’s gaming portfolio. She works closely with online partners including Facebook, YouTube and Twitter to continually test and analyze new media solutions and ad products to drive efficient awareness and engagement as well as user acquisition. She joined EA in 2010 as Social Media Manager and in 2012 was promoted to Social Marketing and Media Manager. Christine has a degree from the University of Oregon’s Charles H. Lundquist College of Business where her focus was on Sports Business Marketing.
Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on two wheels his evolution from a summer job as a bicycle tour guide to managing CRM and the VIPeak Rewards Program for The North Face is an exercise in perseverance. The route to VIPeak Rewards at The North Face started with his own commitment to creating unique experiences and a lifetime of building strong relationship marketing skills. From taking VIP guests to the Tour de France to blogging from the Hawaii Ironman to trekking to Everest Base Camp Ian has called all of these projects “work” at some point. Ian evolved from designing unique luxury adventures to working with professional cyclists to managing direct to consumer communication for one of the oldest, largest and most respected outdoor apparel and equipment manufacturers in the world. The theme of EXPLORATION REWARDED isn’t simply a tag-line for The North Face – it’s a commitment to rewarding customers that falls directly in line with their 45 year old goal to “Never Stop Exploring”. Ian hold a Bachelor’s degree in Commerce from Queen’s University and a Masters of Development Studies from Dalhousie University. Follow him @cidewar
In March 2013, Thomas Flaherty joined Tapsense, a complete mobile marketing solution that includes mobile native ads, private RTB exchange, campaign management and source attribution. Prior to that he was an Account Executive at Trancos, and also served as a member of the sales team at Acclarent. He is based in San Francisco. Follow him @TwkFlaherty
As Co-Founder of Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow him @BrandonGutman
With 13 years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com. Follow him @DaxHamman
Ready, set, social! I’m the mom of an amazing and spirited 9 year old girl and by day I manage the Wells Fargo corporate Facebook page (and a team in time zones across the world). #Music lover, snowboarder, #sports fanatic (M Go Blue) and I #knit every chance I get! My biggest challenge other than time management? Finding credible, genuine and humorous profiles to follow on Facebook & Twitter. By the way I hail from the great city of Chicago and reside in San Francisco, CA. Follow her @jheyman
Bryan Kramer is a Social Business Strategist and CEO of PureMatter an integrated communications and strategic business planning agency he has led to consistent growth over the last 10 years. Silicon Valley Business Journal has identified PureMatter as one of Silicon Valley’s fastest growing private companies. Bryan recently authored his first book, the best-selling Human to Human #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. Bryan is a sought-after speaker and featured blogger with more than 100k combined followers and 12k+ readers on his syndicated network each month. He is a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.Bryan was recently listed as one of the Global Top 50 Social Media CEO by Huffington Post and Kred. Follow him @BryanKramer
In his role as Senior Manager of Brand Programs for NetApp, Alex Lopez is responsible for global initiatives that build brand equity, with a focus on corporate sports sponsorships and the NetApp global brand initiative. He manages the company’s sponsor relationship with the NFL, developing NFL-related marketing assets including video and print advertising, and digital outreach, as well as coordinating game-day promotional events. Prior to joining NetApp in September, Alex was Global Brand Manager for Logitech, a position he held for approximately four years. His earlier experience included time as Senior Creative Manager for Copacabana Creative Design Agency and as Senior Marketing Manager for Systech Solutions.
In her 13 years at Intel, Elizabeth Lin has built many breakthrough campaigns in Asia, Latin America, and North America. As Senior Marketing Manager, she develops integrated marketing plans across media, creative, social, sponsorships, and events. A pioneer, Elizabeth spearheaded new target audience strategies such as youth/Millenials and led numerous first-to-market strategies including mobile, social, and tablet marketing. Her many innovations include the company’s first iAd, designed with an immersive and engaging experience, which led to high downloads and interactions as well as won many prestigious awards such as the Cannes Lion Silver. She also drove a never-before-done integration with Microsoft XBOX Kinect, creating the very first interactive film on the XBOX and extending the experience throughout online, mobile, and event activations. This unique program garnered much publicity as well as industry awards including a CLIO and Addy. She is currently collaborating with MTV on a secret concert series that has taken video and live streaming to a new level.Elizabeth graduated with a dual degree (BS/AB) from Stanford University and has an MBA from MIT Sloan School of Management. Follow her @MsLin8
In his current position at StubHub, “where fans buy and sell tickets,” Joe Nolan has brought social flair to e-commerce. As someone immersed in social media since its invention, Joe has established himself as a mover and shaker and trend-maker, always managed to stay several steps ahead of technology. In addition to StubHub, Joe has facilitated digital transformations at industry-leading companies such as Lexus, General Motors, Symantec , Men’s Wearhouse. In addition to likes, checkins and tweets, Joe’s professional grounding as an enterprise-level social architect is grounded in nearly a decade of marketing and reputation management. Follow him @josephjnolan
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. Follow him @TedRubin
Jennifer Sey was named Chief Marketing Officer of Levi’s in June 2013. She joined the company in 1999 and has served as Senior Vice President of Marketing at sister brand Dockers and Vice President of Global Marketing for Levi’s. Jennifer is credited with having led the global re-introduction of the Dockers brand and the re-launch of the Levi’s 501 jean during this time. Prior to joining Levi’s she held leadership positions at Banana Republic and advertising agency FCB.
Follow her @JenniferSey
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web. Follow him @briansolis
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. Follow him @MarcSternberg1