Brand Innovators LLC
Brand Innovators LLC
Greg Archibald has 17 years of digital media and advertising experience. Prior to JiWire Greg was GM & VP, Strategic Client Partnerships at Datalogix, the data company connecting digital advertising to offline sales. Previously, he spent over 6 years at Yahoo! in numerous executive management positions including; Executive Sales Director, Emerging Solutions where he led the team responsible for successfully spearheading Yahoo’s initial mobile and video advertising sales, and as Yahoo’s Head of Northwest Advertising where he oversaw revenue and advertising relationships. Greg also held leadership roles at Intuit, Lycos, ABC Interactive and as a U.S. Navy Pilot. @gaarchibald
AnnMarie Baba is a Senior Manager of Adobe Campaigns, focusing on the student segment and creating the next generation of creative professionals and enthusiasts. Before joining Adobe, she worked with consumer brands like Norton and Apple, and has over 15 years of experience and accolades across marketing disciplines including market research, product marketing, experiential marketing, digital and social media. Earlier in her career, AnnMarie was responsible for marketing research at a number of high technology companies servicing multiple sectors including Cisco, Sun Microsystems, and Applied Biosystems. AnnMarie received a Bachelor of Arts degree in Economics from the University of California at Berkeley and an MBA from Santa Clara University. @ambabba
Lara Balazs is Senior Vice President of North America Marketing at Visa Inc., responsible for managing all aspects of marketing in the United States and Canada for consumer and commercial products. Under Lara’s strategic leadership, the North America marketing organization is dedicated to maximizing business building opportunites for Visa and its clients through activation of Visa marketing platforms and strategic use of partnership assets including NFL and Olympics. Prior to this role, Lara led Global Innovation Marketing, launching digital electronic payment solutions such as Visa Checkout and Apple Pay in the United States. In her 9 years at Visa, she has held a variety of other positions including Head of Global Product Marketing, Strategy & Planning and US Core Consumer Marketing. Prior to Visa, Lara held global marketing leadership roles at companies such as Nike Inc., Gap Inc. and General Mills. @LaraHBalazs
With more than 15 years experience in corporate reputation and brand building spanning technology, CSR, entertainment to consumer-packaged goods across all major markets, Ryan Bowling helps companies embrace the evolving value of PR and social media to drive business growth. Currently, Ryan leads the global press office and digital media to build and protect the corporate reputation of Mars, Incorporated – manufacturer of iconic brands that include SNICKERS®, PEDIGREE®, UNCLE BEN’S®, ORBIT® and more. Previously, Ryan has led PR and social media programming to drive sales for MARS’ iconic brands, including M&M’S, SNICKERS and NASCAR; to redefining videogame entertainment and driving advocacy among media, entertainers and athletes for Sony PlayStation. Additionally, Ryan has held roles at Ketchum and Ogilvy providing PR strategy for Sun Microsystems, Intuit and others. He is a graduate from the University of the Pacific and enjoys open water swimming, biking, hiking and traveling. @rjracer
Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on two wheels his evolution from a summer job as a bicycle tour guide to managing CRM and the VIPeak Rewards Program for The North Face is an exercise in perseverance. The route to VIPeak Rewards at The North Face started with his own commitment to creating unique experiences and a lifetime of building strong relationship marketing skills. From taking VIP guests to the Tour de France to blogging from the Hawaii Ironman to trekking to Everest Base Camp Ian has called all of these projects “work” at some point. The theme of EXPLORATION REWARDED isn’t simply a tag-line for The North Face – it’s a commitment to rewarding customers that falls directly in line with their 45 year old goal to “Never Stop Exploring”. Ian hold a Bachelor’s degree in Commerce from Queen’s University and a Masters of Development Studies from Dalhousie University. @cidewar
Josh Ehren is the Director of Ecommerce for the Digital Lab at VF Corporation, which includes brands such as The North Face, Timberland, Lee, Splendid, Vans and Wrangler, among others. Prior to joining VF in November Josh spent five years at Walmart, most recently as Senior Marketing Manager for Multichannel at Walmart.com. Earlier he was an Account Supervisor at Freestyle Interactive. @joshehren
Dave Feinleib is an entrepreneur, adviser, and investor. From 2009 – 2011, he was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with $2B under management. He founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. Dave is co-founder of Speechpad, the leader in crowd-sourced audio and video transcription and Onepo.st, a site that makes reposting social media content easy. He advises a number of companies including SendHub, BandPage, and LiveMinutes and is the author of Why Startups Fail: And How Yours Can Succeed and Big Data Demystified: How Big Data Is Changing The Way We Live, Love And Learn. He blogs actively at vcdavd.com. When he’s not working with tech startups, he can be found competing in triathlons, rock climbing or playing the violin. @vcdave
Brian Ferrario joined Drawbridge, a leading cross-device advertising platform, in August as VP Marketing. Prior to that, Brian VP Marketing at Sociomantic, a leading programmatic advertising technology company, where he was part of the executive team. Brian’s impressive career saw him join digital advertising technology company Rocket Fuel in 2008 as employee number 13, becoming instrumental in helping the company achieve record category growth, many awards and market traction that led to a successful IPO. Early in his career, Brian co-founded a fast-growing and award-winning integrated marketing services agency that designed and executed strategic initiatives for blue-chip clients including BankOne, Pfizer, Plantronics, Qualcomm, and SAP. @brianferrario
Kristen Gall has over 15 years of combined digital, bricks-and-mortar, and wholesale retail experience, and is passionate about creating innovative shopping experiences that bring products to life online. She is currently the Senior Director of Global eCommerce for Leapfrog Enterprises, serving as general manager over Leapfrog’s eCommerce sites and digital content sales. She joined Leapfrog two years ago from Gap Inc, where she spent five years as a director of eCommerce Merchandising for Old Navy. Kristen’s early career included ten years in bricks-and-mortar product merchandising with Gap and Levi’s, but she’s now focused exclusively on storytelling within the digital space. She holds a bachelor degree in Organizational Behavior from Cornell University.
Elliot Goldwater leads Business Development and Sales on the West Coast for Wayin, focusing on the identification and execution of strategic partnership and clients with some of the world’s largest social networks and marketers. Previously, Elliot founded a social planning startup called GiddyUp and spent time working on the Fixed Income Sales and Trading desks at Morgan Stanley and Susquehanna International Group. @EBG1080
As Co-Founder of Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Dominique Levin is Chief Marketing Officer at AgileOne, the cloud-based predictive analytics firm that helps brands use big data to deliver personalized experiences that drive the bottom line. Dominique runs marketing and sales development at AgilOne. She joined from Totango, a leader in customer success management software and was previously CMO at Fundly, helping non-profits with social media fundraising, and CEO and CMO at LogLogic a big data analytics company which was sold to TIBCO. She has lived and worked on four continents and when not at work plays ice-hockey or hits the road traveling the country (or the world). She has a M.Sc., Cum Laude, from Delft University and an MBA, with distinction, from Harvard University. @NextGenCMO
In his role as Senior Manager of Brand Programs for NetApp, Alex Lopez is responsible for global initiatives that build brand equity, with a focus on corporate sports sponsorships and the NetApp global brand initiative. He manages the company’s sponsor relationship with the NFL, developing NFL-related marketing assets including video and print advertising, and digital outreach, as well as coordinating game-day promotional events. Prior to joining NetApp in September, Alex was Global Brand Manager for Logitech, a position he held for approximately four years. His earlier experience included time as Senior Creative Manager for Copacabana Creative Design Agency and as Senior Marketing Manager for Systech Solutions.
Aaron Magness has worked in retail for over 10 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, Coastal.com and Betabrand. He is a proven leader with oversight of eCommerce, Marketing, PR, Social Media and Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources. He ran with the bulls in Pamplona, Spain only five weeks before his wedding day, and luckily, he made it out alive. He is an endurance athlete, though he’s not sure why he puts himself through the pain. Aaron is a proud .0000001% owner of the World Champion Green Bay Packers. @macknuttie
Covahne Michaels has extensive experience in eCommerce and Consumer Packaged Goods. As Senior Brand Manager, Big Heart Pet Brands she is currently on a quest to make Milk-Bone the first $1B dog snack brand by transforming consumer marketing and the product portfolio to meet current consumer needs. Covahne led the campaign development for Milk-Bone Brushing Chews, a new dental dog treat line launched in March 2014 and winner of the 2014 GMA Award for Innovation & Creativity. Her responsibilities include managing relationships with 12 agencies and a department of three and offering thought-leadership across multiple cross-functional teams. During her six years at Big Heart Covahne drove annual growth of 6% on a $350M dog snack brand portfolio for Pup-Peroni, Snausages, Canine Carry Outs, and Jerky Treats, and led Cat Food innovation (including the launch of Meow Mix Tender Centers, the industry’s first line of dual-texture dry cat food and winner of the 2014 Nielsen Innovation Breakthrough Award). Earlier in her career Covahne was part of the brand management team at Kraft Foods and spent 6 years in consumer technology at Yahoo! Several other start-ups.
Deb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. In this role, Deb is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand, internal and external communications and omni-channel marketing programs for both B2B and B2C. Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. @TedRubin
Gabriele Saure is an experienced CPG professional with over 12 years in food marketing; she combines digital marketing with brand management to engage consumers along their purchase journey aiming to drive brand preference and choice. She has brightened-up consumer’s lives with sweet treats like Ghirardelli Baking Chocolate, Hubba Bubba Bubble Gum, Eclipse and Orbit Chewing Gum, and has held senior level management positions with the Wm. Wrigley Company, a subsidiary of Mars Inc., Ghirardelli Chocolate Company and consults to the Taproot Foundation. Gabriele holds an MBA from the Kellogg School of Management. She is currently the VP of Marketing on the board of the San Francisco and Silicon Valley Kellogg Alumni Board.
Koka Sexton is a Content and Social Marketing Manager at LinkedIn. His mission is to share the best practices and supporting data that can help LinkedIn members transform their dreams into reality by using LinkedIn to build their professional identity, build a valuable network and gain the knowledge to be successful. His background is in sales and his experience in social media made him a leader in the social selling movement where he learned how to leverage content to drive business results. @kokasexton
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web. @briansolis
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
Nicolas Verschelden leads the marketing and sales innovation programs in markets around the world for Anheuser-Busch InBev. His focus is geared toward the adoption and acquisition of new global solutions, vendors and best practices. A brand-builder with 7 years of experience in various marketing, sales and business development positions in consumer packaged goods, Nicolas joined Annheuser-Busch in Palo Alto a year ago. Before that, as Founder & CEO of SuperBudget, the first independent price comparator for supermarkets in Belgium, Nicolas was an entrempreneur. Earlier in his career Nicolas was Key Account Sales Manager for Gruppo Campari, working with brands such as Skyy Vodka, Campari, Aperol and Grand Marnier. @nicovey
Tina White has worked in digital and integrated marketing for over 10 years with top consumer and technology Brands. Tina joined Big Heart Pet in 2013 to drive digital strategy and eCommerce marketing initiatives for the company’s vector pet snacks and food Brands such as Milk-Bone, Meow Mix, 9Lives and Natural Balance. Her responsibilities include leading all marketing and content development for Amazon and other pet focused e-Retailers. She also guides omni-channel programs with key customers like Walmart, Target, Petco and Petsmart. Prior to joining Big Heart Pet, Tina worked in Account Management across various digital agencies and had the opportunity to oversee strategy, web development, CRM and media at companies such as Anheuser-Busch, Tesla, Verizon, Cisco and Seagate.
Arra G. Yerganian is the Chief Marketing Officer at One Medical Group and brings broad senior management experience, having held key leadership roles in marketing, sales, and general management at a range of customer-focused companies including Procter & Gamble, the Dial Corp. and Atari. At University of Phoenix, where he was CMO, Arra has led the organization’s successful “Let’s Get To Work’”campaign, connecting education to careers and transforming the image and personality of the University of Phoenix brand. Arra received a B.S. degree from Boston University and upon graduation earned the Scarlet Key distinction for academic excellence and campus leadership, and completed an Executive Education Program in Strategic Marketing Management at Harvard Business School. @tonkazona
Rachel Youens is a digital strategist specializing in web and mobile projects for fashion, ecommerce, and tech companies. She currently serves as Head of Social for Redbubble, a diverse creative community of artists and designers from all corners of the globe. Prior to joining Redbubble Rachel was Mobile Manager at Forever 21. Earlier, Rachel was Director of Market Development and Strategy for Texas-based Mutual Mobile, driving new engagements for emerging mobile trends. Learn more about her at RachelYouens.com or @rachelyouens