Brand Innovators LLC
Brand Innovators LLC
Tracy Benson is a 15+ year veteran of the consumer marketing and advertising field with digital in her DNA. She currently consults and advises to both Fortune 500 brands and start ups that are seeking to grow markets and accelerate consumer engagement. In her most recent role, Tracy was Monster Products’ Global Chief Marketing Officer and Vice President, owning all key consumer brand touch points including retail, marketing and advertising. Prior to joining Monster Products, Tracy came from Best Buy where she served two different roles across four years including Sr. Director / Chief Marketer for the Portable product portfolio.
Adam has a passion for interactive marketing and is an industry evangelist for display advertising best practices. In his role as president, Adam manages AdRoll’s Account Management team and also enjoys working directly with many AdRoll advertisers. This allows him to take a hands-on approach to ensuring their campaigns are wildly successful. Before joining AdRoll, Adam helped launch the CPL network with Aptimus, a publicly traded ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management. In addition to extensive experience in the online advertising industry, Adam has a background in statistics and was part of the Six Sigma Belt program at Philips Electronics.
As the VP of Strategic Development for Rakuten MediaForge, Chad Blodgett is responsible for driving growth through strategic cross-channel business integrations within Rakuten Marketing. Prior to this role, Chad made critical contributions to MediaForge’s remarkably fast-paced growth in his role as one of the company’s first Account Executives. Chad has an entrepreneurial background, having started three successful businesses, BoardWalk Ice Cream Co., Ignite HQ andeHealthCompete.com. He believes success comes through working hard, prioritizing customer needs, and delivering results that create unique and measurable value. Chad enjoys golfing, playing basketball, and spending time with his family – including making short movies with his sons.
Lee is responsible for Trulia’s consumer products and audience, including its website, mobile website, and 15 mobile apps on all major platforms. Prior to Trulia, Lee served as SVP of Product Management and GM of Direct Revenue at online gaming site, IMVU, where he helped the company double its user base, attain profitability, and increase revenue fivefold to over $50 million. Previously, Lee held several product leadership roles at Yahoo!. Lee holds a B.A. from Amherst College, an M.B.A. from Cornell University, and an M.A. in International Relations from The Fletcher School of Law and Diplomacy at Tufts University.
Rey Flemings is the co-founder and CEO of Stipple, the leader in image-based advertising and e-commerce. Stipple uniquely enables brands to control their messaging through interactive content on images across Facebook and Twitter, and through editorial images on tier 1 publishers across the Internet and mobile devices. Prior to Stipple, Rey was CEO of Particle, which developed early consumer applications based on HTML5 and cloud applications. Particle was acquired by Apple. Previously, Rey was the co-founder and CEO of Tennman Digital, the technology investment and incubator arm of the Justin Timberlake family. He also served as COO of Tennman Records, a joint venture between Timberlake and Interscope.
Adam Grenier is the Director of Mobile Marketing for HotelTonight, the leading last minute hotel-booking app, where he leads user acquisition, mobile brand strategy and customer analytics. Adam has been involved in mobile strategy since targeting Java developers to build mobile games 8 years ago for Sun Microsystems. Since then he has been immersed in all facets of emerging and digital media, marketing and business development for companies ranging from brands like Sun, MSFT, JCPenney, Kraft and Budweiser, to startups such as Zoosk, TapSense and now HotelTonight. He is also an advisor for several early stage startups.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
With 13 years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com.
Prem is an Entrepreneur at heart, with a strong passion to build products and Imagineer innovative solutions that make business sense and addresses real-life needs. He started his career as an entreprenuer building and running a water desalination plant and making it a profitable business, after which he joined SAP and rose quickly to be one of the youngest Global Vice Presidents for Big Data and Analytics. He is an active advisor and angel investor to start-ups in the valley focused on commerce and big data . One of his advisory companies Clyp Media aka FashionClyp is a fast growing fashion start up in the valley that focuses on fashion and retail personalization for omni-channel experience. Prem is an expert in Big Data and mobile engagement and its impact on brand loyalty. He is a thorough pragmentalist with a keen eye for new markets and long term value-creation. In his spare time, he loves spending time with his family vacationing and helping students and friends on new ideas!
Michael Lattig, Director of Brand and Advertising at StubHub, is passionate about finding the perfect intersection between strategy and creativity, and then using that to build brand narratives that connect companies to the customers who are most likely to be interested in a relationship. This began back in his long-lost PR days, when he was challenged to find creative ways to convince journalists to write about toner and paper for HP. Since then, he’s put his talent to the test in building the brand identity for an innovative online music startup, delivering breakthrough acquisition and retention campaigns for companies like WebEx, Cisco and Google, and most recently overseeing brand strategy, creative development and media strategy for StubHub. This latest endeavor has included the creation of StubHub’s lovable (and, some might say, slightly creepy) Ticket Oak, which was introduced in early 2012 and immediately made a splash in social media while driving millions of new customers to learn more about StubHub.
Alex Lopez is Brand Manager for Logitech’s Digital Home group. In this role, he leads efforts to drive the deep understanding of the target consumer by translating research into actionable marketing positioning of the Digital Home category. His work establishes brand consistency, globally, that ensures excellence in-market activation at the regional level. Alex joined Logitech from Copa Designs, a boutique creative agency, where he lead efforts on key clients such as Wells Fargo, Kia Motors and Coca-Cola, as Senior Creative Manager. Prior to Copa, Alex spent time working with start-ups in the Silicon Valley helping to establish brand identity and channel marketing strategies. Alex received a bachelors of science in international marketing from California State Polytechnic University at Pomona.
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Nicole McCormack heads up agency relations at Flipboard, responsible for educating agencies and marketers about Flipboard advertising opportunities. Flipboard is the world’s first social magazine, a single place to keep up with everything you care about and collect it in ways that reflect you. Inspired by the beauty and ease of print media, Flipboard is designed so you can easily flip through news from around the world or stories from right at home. Before joining Flipboard, Nicole spent three years at Martha Stewart Living Omnimedia where she was most recently AVP of Integrated Sales. Prior to MSLO, Nicole held various leadership positions in advertising sales at IAC. Nicole holds a degree in Economics from Cornell University.
Laura has demonstrated excellence in championing marketing and corporate strategic changes, with expertise in brand building, and strategic planning and research for substantial results. Laura understands traffic driving volume sales requirements of restaurant chains, and also sophisticated, lifestyle brand building required for luxury properties, having held Director level marketing positions at several multi unit restaurant concepts. Advertising Agency years: formative marketing years on the advertising side in account management at Agencies. Spanning segments such as Consumer Packaged Goods (CPG) automotive. Laura earned her Bachelor of Science degree in Business Administration from University of the Pacific – Eberhardt School of Business.
Austin and his team works closely with Sony’s global headquarters in Tokyo and with the Company’s various business groups in the United States and Japan to identify innovative start-ups and to evaluate and pursue strategic partnerships, venture investments and acquisition opportunities. Austin joined Sony in 2001 as Director of Strategic Venture Investments. Prior to joining Sony, Austin was the founder and CEO of TrueScope Technologies, a next generation digital media products and services start-up. Having spent nearly 25 years in Silicon Valley, he has been associated with large multinational companies, start-ups and venture capitalists in a variety of roles ranging from engineering management and business strategy to venture investments.
As Vice President of Ad Sales and Operations, Eric is responsible for building relationships with clients outside the real estate industry. In a nutshell, he helps Fortune 500 companies connect in meaningful ways with Trulia users. Prior to joining Trulia, Eric was co-founder and SVP of Sales and Business Development at LiveIntent, a social and email marketing startup based in New York. Eric also led business development and sales operations at Everyday Health, building the #1 health network from 5 to 25 million unique visitors per month and expanding ad impressions from 50 million to 1 billion in less than two years. Eric’s enthusiasm for building and leading large sales organizations from the ground-up is also apparent through his experience at N2K Entertainment and Mail.com; both companies successfully IPO’ed during his tenure. Other organizations he has contributed to include Alloy, Inc., bolt.com, and AOL/Time Warner. Eric holds degrees in English and Philosophy from Hobart College.
Ben Parr is a respected technology investor, entrepreneur, and journalist. He is the Managing Partner of #DominateFund, a seed-stage venture capital fund that coaches startups on how to get attention for their products. He is currently writing his first book, Captivology: The Secret Science of Capturing People’s Attention (Riverhead/Penguin, 2014), which explores why we pay attention to certain people, products, companies & ideas. Parr is also a columnist for the technology news site CNET and the former Co-Editor of Mashable, where he wrote more than 2,400 articles on technology and entrepreneurship.
Michael Perman’s career has been devoted to the creation of anything new. He’s currently “Dean of Global Innovation” at Gap, Inc, where he helps teams create and implement innovation programs for new products and new consumer experiences across all of Gap’s brands. He leads Gap’s “Mindspark” program, which is a 3-day multi-sensory team event that addresses key business challenges using creative problem-solving tools. Prior to joining Gap, Michael was Senior Director of Global Marketing at Levi’s, where he helped reposition the women’s business and introduce Levi’s Curve ID.
John Poisson is a designer and four-time entrepreneur with 20 years experience as a pioneer in film, consumer electronics, social media and retail. He is Founder & CEO of Wantful, a leading online specialty retailer focused on gift giving. John previously founded Tiny Pictures, acquired by Shutterfly; led mobile media design at Sony in Tokyo; and founded two of Canada’s largest visual effects studios. He studied cinematography at Boston University, where he later served as Adjunct Professor.
A Seattle native, Anika Price moved to San Francisco a year ago to lead the Display Media team at Apollo Group. As the Director of Digital Marketing and Strategy, she oversees a team of display specialists with focuses ranging from ad operations and direct response to brand messaging and creative strategy. Previously, Anika served as the Associate Media Director at MEC in Seattle, where she managed the preparation and implementation of digital media strategy for AT&T and Amazon, translating campaign objectives into targeted and customized media plans focused on DR tactics driving ecommerce sales. Anika has also worked with major brands such as Google Enterprise, T-Mobile, HomeAway, Simple Mobile, Concur, BECU, Qantas Airlines, and Trusted Choice.
Vikram Raghavan leads Cafepress.com’s Marketing team. Vikram is also responsible for developing Cafepress’ pricing, search and recommendation technology as well. Prior to joining Cafepress, Vikram developed and managed Overstock.com’s R&D labs that pioneered search and recommendation technology eliminating their dependence on third party vendors while increasing site conversions by 10%. He also developed Overstock’s loyalty program “Club O” which grew from 100K to 2.5M customers in it’s first six months of existence. Prior to Overstock, Vikram managed Amazon’s credit card finance operations across Europe, Asia and the US.
Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies. Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brands engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics. Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.
Aaron Schwartz is the co-founder and CEO of Modify Industries, Inc. The company’s first product, Modify Watches, can be mix-and-matched to allow customers to customize their look. Prior to starting Modify, Aaron co-founded Refill Revolution, a sustainability startup that was acquired by True20. He earned his MBA at UC Berkeley’s Haas School of Business and was a (very happy) strategy consultant before that. Aaron loves advising startups and learning from others who are trying to build businesses and create jobs. Modify has been featured by the Today Show (3x), the New York Times, Men’s Health, Self and many more publications. The products are in Best Buy, Amazon, and a few dozen small retailers.
With more than 20 years of experience, Tina Sharkey is one of the pioneers in the evolution of new media, from the introduction of HDTV to the mass-market adoption of the web and mobile platforms. She is passionate about mobile technology and digital media as forces of social and commercial good. Tina currently serves on the Board of Directors of HomeAway and Women@NBCU’ s digital committee. Previously, Tina was Chairman and Global President of BabyCenter LLC for Johnson & Johnson, where she built the #1 global parenting and pregnancy destination. In 2011, Tina led Johnson & Johnson’s initiative with the U.S. State Department and the United Nations Foundation for the Mobile Alliance for Maternal Action (MAMA).
Jenny Skinner Robinson serves as VP of eCommerce and Online Marketing at Tatcha, a San Francisco based luxury beauty company, where Jenny has led the web business to 300% growth over the past year. Previously, Jenny worked as Director of eCommerce and Digital Marketing at Perricone MD. Jenny is passionate about leveraging online as a place for luxury companies to build their brands and to reach customers in highly targeted, personalized and data-driven ways. She holds a JD/MBA from Stanford Law School and the Stanford Graduate School of Business and a BA from Princeton University.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Winston Wang is Global Director, Strategic Innovations for marketing technology at AB InBev with responsibility for exploring and experimenting with cutting-edge digital technologies from start-ups and innovators that are transforming consumer marketing. He brings an extensive background in innovation leadership, and mobile and media products and technologies; both at start-ups, and within global companies. From 2007-2010, he was the director of T-Mobile USA’s advanced R&D group that created next-generation product and service concepts. He was previously with Adobe Systems where he co-led the Mobile Authoring product management team. Before that, he held a variety of mobile user experience design leadership roles at Symbol Technologies, PalmSource, Good Technology, and startup Covigo for both consumer and enterprise mobile products.
Katelyn leads acquisition marketing for Kabbage Inc. the largest provider of online funding for small business. Kabbage uses a real time, data driven model to deliver working capital instantly to small businesses so they can grow. Through robust targeting, and data modeling, Katelyn drives the acquisition plans for Kabbage to acquire new customers in unique ways. Katelyn most recently led the Internet marketing for Shutterfly brands, including Shutterfly, Tiny Prints, Wedding Paper Divas and treat and built an in-house team to manage all media. Prior to Shutterfly, Katelyn led Internet Marketing at la Quinta Hotels and was on the agency side at Rapp Collins working for clients like Best Buy, Brinker Restaurants and more and was voted top 10 Internet Marketer of the year in 2011 by iMedia.
Steven Yarger leads the Trulia Mobile team. Trulia’s mobile products delight over 10 million users every month, helping them find the best real estate experiences across 15 mobile platforms including iPhone, Android, iPad, Kindle Fire and the Mobile Web. Under Steven’s leadership mobile at Trulia has grown to represent 40% of Trulia’s traffic, with revenue streams across Truila’s business that monetize better than equivalent web traffic. Steven has delivered innovative mobile and web experiences for over a decade. Prior to joining Trulia, he launched Yahoo’s first-to-market mobile-web experience for tablets, and he also managed Product and Online Marketing teams at Orbitz.com. Steven began his career as a Software Engineer developing award-winning Internet and Enterprise technologies for Goldman, Sachs & Co.