Brand Innovators LLC
Brand Innovators LLC
Scott is currently running the web P&L for The Vitamin Shoppe, a 600-store specialty retailer (NYSE: VSI). He has a long history as a growth agent, skilled in squeezing higher-than-expected revenue, profits and shareholder value from available resources. He was twice recognized with Effie Awards by the American Marketing Association for breakthrough domestic and global business results for Crayola and IBM. An avid student of human nature, he has found that most “quick wins” and oftentimes surprising upside opportunity come from simply applying the Golden Rule.
Zahir Babvani is a Design professional with strong brand expertise. A passion for truth, he is always asking why, seeking the root answer to provide the best solution. His drive for clarity enables effective communication and focused strategy. His holistic approach addresses overarching macro influences and the finesse of micro details, providing a thorough and complete picture for the most sound diagnosis and direction. A balance of analysis and insight, he is methodically bold. Content with only the best, “If we haven’t reached the top, we haven’t realized our potential.” He is the VP of Design for the OSP Group, where he has spent the last 9 of his 20-year career.
Katherine Brodie was hired by Burch Creative Capital to launch Ecommerce sites for C. Wonder and Monika Chiang. Prior to joining BCC, Brodie managed digital marketing for the kate spade and JACK SPADE websites. Through creative cross-channel marketing initiatives and an innovative approach to the online sample sale model, Katherine and her team doubled the katespade.com business year over year until eclipsing the brand’s retail sales in 2011. Later that year, Katherine oversaw the site launches of both C. Wonder and Monika Chiang and is currently focusing on online marketing programs, including affiliates, paid search, email, display, SEO and social media. Digital marketing isn’t Katherine’s only passion — she also really digs golf.
Caroline Covington was hired by Burch Creative Capital to manage e-commerce implementations and operations for C. Wonder and Monika Chiang sites. Prior to joining BCC, Caroline managed digital marketing and operations for the kate spade and JACK SPADE websites. Through creative cross-channel marketing initiatives and an innovative approach to the online sample sale model, Caroline and her team doubled the katespade.com and jackspade.com business year over year in 2011. Caroline was also instrumental in transitioning the katespade.com and jackspade.com businesses onto the Demandware platform. Caroline is a graduate of Phillips Exeter Academy and Harvard College. Caroline resides in New York.
Lara Crystal is the Vice President of Marketing at Rent the Runway, the luxury online retailer that has revolutionized the fashion industry. Known as the ‘Netflix for Fashion,’ Rent the Runway provides millions of members the ability to rent designer dresses, accessories, and other essentials for approximately 10% of retail prices, around all the special occasions in their life. Lara has been leading the brand’s marketing efforts since the company’s inception in November 2009 and oversees all areas of brand marketing and customer acquisition.
Charlie has run the gauntlet in the digital space. Helped IPO a digital real estate company in 2004. Grew an online advertising agency to over $200 million in online revenue. Took an established fashion brand’s e-commerce presence to unprecedented levels of growth and success. Recruited by a private equity owned company to create a direct to consumer channel – something they had never done in 75 years of business. Was part of the leadership team that drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space. Now at Reckitt-Benckiser, one of the largest CPG companies in the world, Charlie is helping transition after the sale of Schiff Nutrition and driving their long term e-commerce and CRM strategy.
Joe Dittmar is an accomplished Retail and Internet General Manager with a successful career record leading sales, marketing, merchandising, operations, technology, and supply chain. He is a visionary strategist dedicated to helping companies expand their customer relationships into new channels while protecting the brand and growing both revenue and margin. Joe currently serves as the Director of Smarter Commerce for IBM where he is responsible for helping IBM’s customers achieve omni channel selling and marketing. Prior to joining IBM, Joe led the online business for Abercrombie & Fitch across all brands including the successful international expansion.
Will Ferguson is the VP of display advertising, social media and affiliate marketing at 1800flowers.com. As a 13 year veteran of web marketing, he has helped pioneer collaborative cross-channel marketing efforts that are analytics based and ROI focused. In running 1800 Flower’s display channel, he has championed an audience targeting approach, and has driven profits north with leading edge strategies such as look-a-like modeling, behavioral targeting, and site retargeting. Will’s innovative social media campaigns have been covered by the New York Times, ClickZ, AdWeek and numerous other publications and his Affiliate Program just won Linkshare’s 2012 Publisher’s Choice Award. He lives in Brooklyn, NY with his wife and two children.
In her role as Head of Advertising Solutions Northeast, Evelyne is responsible for driving strategic partnerships and cross channel demand generation programs with large enterprise merchants, for PayPal Media Network, the advertising and offers division of PayPal. Prior to joining PayPal Media Network, Evelyne accumulated over ten years of experience across traditional, digital, and emerging media platforms and has held senior leadership roles for leading travel and B2B media companies. Her background includes creating cross-platform marketing solutions as well as developing and growing accounts for leading brands within retail, CPG, and financial services verticals.
Becca Freeman joined the BaubleBar team in 2012, where she manages digital marketing. In just 2 years, BaubleBar has established itself as the ultimate destination for fashion jewelry. By consolidating the same designer network that sells to high-end brick and mortar stores, BaubleBar strips out the middleman mark-up and offers the same products through its private label. The company’s blend of editorial content and e-commerce experience has attracted a highly engaged user base. In this role, Becca manages the brand’s acquisition, retention, and brand marketing efforts.
Behnaz Ghahramani is the Director of Relational Marketing at Gucci overseeing Multi-Channel Marketing, Customer Insights, CRM, Client Development Programs and Customer Experiences for Gucci in the Americas. Behnaz is responsible for cultivating the relationships consumers have with the brand, by leveraging Gucci’s unique brand attributes to drive customer engagement, acquisition, and retention. She manages customer communication across all channels including Retail Stores, eCommerce and Mobile and works on new digital innovations for the brand and in store experience. Behnaz holds a B.S. in MIS from GMU and an MBA from INSEAD.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
With 13 years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com.
Josh Himwich, VP of Product at Refinery29, is leading the growth of the business from being solely a media company focusing on women’s fashion to one that offers rich and new forms of eCommerce to its 3.5M unique readers. Josh heads up Product and is responsible for crafting both the strategy and platforms that support the experience of Refinery29’s readers, customers, and advertisers. Before joining Refinery29 in July of this year, Josh was VP of eCommerce Solutions and employee number 4 at Quidsi, which were acquired in by Amazon in 2010 for $550M.
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Chris drives a team of strategic level salespeople, along with advertising technology consultants, to implement a SAAS solution for media planning and buying across digital media channels. Chris develops marketing solutions and custom products across all media types, utilizing the smartest data and targeting technology to effectively grow revenue for marketers such as Procter and Gamble, Kraft, Pepsi, IBM, Ford, GM, and Verizon. As MediaMath’s SVP of Platform Solutions, Chris works to build relationships with MediaMath’s strategic clients and helps form key partnerships with industry affiliates. Chris serves on an Advisory Board for Social TV start up Wi-O. He is a graduate of The University of New Hampshire where he majored in Business Administration and Marketing.
Marc co-founded CustomInk, the “design online” custom t-shirt company, in 2000 at age 23 and has grown up with the company. Over the years, he’s become passionate about company character, branding, business process, and, most of all, wowing customers. Before CustomInk, he spent about a year as a financial analyst at a Wall Street firm, and before that he earned a B.A. in Physics from Harvard (’98). He lives in Northern Virginia with his wife and two young daughters and makes CustomInk t-shirts for most family occasions!
In late 2012, Michael Levine joined L’Oreal USA as AVP of eCommerce, working for Marc Speichert on his CMO Team. At L’Oreal, he is responsible for collaborating with divisions on eCommerce strategies and multi-channel development, driving digital innovation and creating new business models through the L’Oreal Business Incubator. Michael has over 12 years of experience in launching successful ecommerce organizations for beauty CPG brands. Prior to L’Oreal, he launched the global ecommerce business for 50 year-old fragrance house, diptyque Paris. Helping them share their incredible brand story across the world.
Brett is the VP of e-Commerce for Calvin Klein and has full P&L responsibility for calvinklein.com North American. Brett joined Calvin Klein, owned by PVH, in early 2012. Prior to that, he was the CMO and later President of Skyscape, a mobile app company in the healthcare space. Over the last 12 years, Brett has held leadership roles in the e-Commerce industry including the GM of sephora.com and CMO of FX Solutions. In all roles, Brett focuses first on understanding the customer experience, expectations and brand perceptions. Brett has an MBA from The Wharton School and received his B.S. from Indiana University.
In April 2012, Ranford joined the Poppin team as Chief Marketing Officer. In this new role, Ranford is responsible for customer acquisition, retention and branding initiatives across all channels. Before Poppin, Ranford was the Vice President of Online Marketing, Mobile & Social Media for 1-800-FLOWERS. Prior to that, Ranford was the Senior Marketing Manager at ProFlowers. Before filling his days with flowers and gifts, Ranford was Senior Marketing Manager at Jupiter Research, helping build the brand to IPO and merge with Media Metrix. Ranford also served on the Advisory Board of Send The Trend, acquired by QVC in February, 2012.
Vincent Ruiz joined vente-privee USA in 2012, having previously served as Head of European Key Accounts for vente-privee.com based in Paris. Prior to his roles with vente-privee, he was a consultant for ING Parcom – Private Equity (Strategy Audit) and also opened the subsidiary of Children Worldwide Fashion (CWF), the children’s wear licensee of Burberry, DKNY, Kenzo, Chloe, Missoni and Hugo Boss. Vincent was also International Sales Director for Chipie Jeans and worked as a senior buyer for TK Maxx, a subsidiary of TJX in London. In addition to being a father of three, Vincent holds an airline transport pilot license.
Aleesha Smalls has been a trailblazer in marketing and interactive for well over a decade. Her current position at Iconix Brand Group places her in the driver’s seat of the development of the Men’s division’s digital strategies for brands including Starter, Rocawear, Billionaire Boys Club, ICECREAM, Marc Ecko Cut & Sew, Zoo York, and Ed Hardy. Her expertise in interactive marketing, advertising, and promotions allows Iconix to explore new media platforms with traditional sensibilities. Prior to Iconix, Aleesha held the position of Sr. Director of Interactive at Roc Nation, where she uncovered new digital territories for superstar acts including JAY Z, Rihanna, Willow Smith, J. Cole and Melanie Fiona.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Carlos Zepeda is Vice President of Marketing at Alpargatas USA/Havaianas based in New York City. In the past 10 years, he held several leadership roles at PepsiCo for brands including Diet Pepsi, Frappuccino, SoBe and Doritos. Carlos is passionate about the emotional connections that brands establish with consumers and about employing collaborative leadership to achieve both business and people results. Earlier in his career, Carlos held consulting positions at Ernst & Young’s Customer Connections practice and at Peppers and Rogers Group, both in NYC. He holds a B.A. in Marketing from Instituto Tecnologico de Monterrey (ITESM) and a M.S. in Integrated Marketing from Northwestern University.
Tony has been working as CEO of mediaFORGE since 2006. He is passionate about display media technology and the potential it has to shape the future of the advertising/marketing industry. With 20 years of entrepreneurial experience, Tony believes the key to building a successful business is developing a strategic partnership with clients, allowing their needs and interests to guide the company’s direction. Prior to mediaFORGE, Tony worked as CEO of start-up tech companies ezADit.com and Precision Data Link, which were both acquired. Tony is an active member of the Utah Technology Council and is passionate about technology and marketing. Tony is an accomplished musician, enjoys outdoor sports, and spending time with his family.