May 15, 2013

  • 7:30am-8:30am | Registration
  • 8:00am-8:30am | Welcome
  • 8:30am-9:00am | Opening Remarks
  • 9:00am-11:05am | Program
  • 11:05am-11:25am | Networking Break
  • 11:25am-12:30pm | Program
  • 12:30pm-1:40pm | Lunch
  • 1:40pm-3:30pm | Program
  • 3:30pm-3:50pm | Networking Break
  • 3:50pm-5:00pm | Program
  • 5:00pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Injures

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda


8:00am

Brand Innovators ‘Top 25 E-commerce Companies to Watch’ (West Coast) VIP Breakfast

8:30am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Lee Clancy, VP Consumer Products, Trulia
Co-host: Steven Yarger, Head of Mobile, Trulia

9:00am

Awards Presentation — Brand Innovators ‘Top 25 E-Commerce Companies to Watch’ (West Coast)

9:35am

Keynote — Attention 101: Why Consumers Tune in and Check Out in E-Commerce

Ben Parr shares some of his research on the science and psychology of attention for his book, Captivology. He demonstrates how a person’s frame of reference can dramatically impact how much (or little) people will pay attention to your brand’s message and explains the science behind how we process attention.

Ben Parr, Managing Partner of #DominateFund, author of Captivology: The Secret Science of Capturing People’s Attention (Riverhead/Penguin, 2014)

10:00am

Omni-Channel Retailing Strategies

Can having a “bricks and morter” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.

Moderator: Chad Blodgett, VP of Strategic Development, Rakuten mediaFORGE

Tracy Benson, Former CMO, Monster Products; and Sr. Director US Marketing, Best Buy
Anika Price, Director, Digital Marketing and Strategy, Apollo Group
Vikram Raghavan, Head of Marketing, Cafepress.com

10:40am

Success Story — Levi’s

Nicole McCormack, Advertising Partnerships, Flipboard

11:05am

Networking Break — Hosted by Chango

11:25am

Always be Merchandising: Creating the Ultimate User Experience

Who’s hot and why? How are leading e-tailers leveraging cutting edge design, compelling content, video, mobile, email, and social media strategies to boost traffic, drive consumer engagement, build loyalty and grow their sales? What are the secrets of building a strong affiliate network? Learn what they won’t teach you at Harvard Business School.

Moderator: Adam Berke, President, AdRoll

Agnes Liou, Sr. Marketing Manager, Photo Books, Shutterfly
John Poisson, Founder and CEO, Wantful
Aaron Schwartz, Co-founder and CEO, Modify Industries, Inc.
Steven Yarger, Head of Mobile, Trulia

12:05pm

Fireside Chat

Tina Sharkey, former Chairman, Global President, BabyCenter LLC, a Johnson and Johnson Company
Lizi Cruz, Innovations Team, Research, Visa

12:30pm

Lunch — Hosted by Rakuten Linkshare

1:40pm

Case Study — Trulia

Eric Oldfield, VP Media Solutions, Trulia

2:10pm

Social Commerce: The New Word of Mouth

Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight.

Moderator: Ajay Ramachandran, Chief Marketing & Product Officer, Dynamic Signal

Prem Kiran, Investor, Advisor, Clyp Media
Michael Lattig, Director of Brand and Advertising, StubHub
Alex Lopez
, Global Brand Manager, Logitech
Laura Medanich, Director National Marketing Programs, Restaurants at Kimpton Hotels & Restaurants

2:50pm

Personalization, Targeting and Effective 1:1 Marketing

Since the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science.

Moderator: Dax Hamman, Chief Revenue and Strategy Officer, Chango

Adam Grenier, Director of Mobile Marketing, HotelTonight
Jenny Skinner, VP eCommerce and Digital Marketing, TATCHA
Katelyn Watson, Sr. Director, Acquisition Marketing, Kabbage

3:30pm

Networking Break — Hosted by Outbrain

3:50pm

Keynote – Advertising and E-Commerce Innovation

Rey Flemings, CEO, Stipple

The explosive growth of photos online is changing the nature of the internet and creating massive new opportunities for retailers. Learn why major brands are reconsidering their approach to advertising and E-Commerce as a result of tapping into images everywhere.

4:20pm

Innovate or Perish: Incubating New Ideas for Long Term Growth

Several leading companies have established innovation centers in the heart of Silicon Valley to tap into the entrepreneurial activity that is around them. This is not just to get a glimpse into the future but to find technologies that are actionable to their businesses right now & position themselves for competitive advantage in the future. Learn how these best in class companies have created value for their companies by harnessing the technology and injecting it into their businesses.

Moderator: Elliot Lum, VP Strategic Marketing, Columbia Records

Austin Noronha, Vice President, Growth Ventures & Innovation, Sony Corporation of America
Michael Perman, Dean of Global Innovation, Gap Inc.
Winston Wang, Global Director of Strategic Innovation, Anheuser-Busch InBev

5:00pm

Brand Innovators Cocktail Reception